Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Digital Marketing
    3. Web Design
    4. Google penalty for links opening in new tab?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Google penalty for links opening in new tab?

    Web Design
    5
    5
    7205
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • jhamlin
      jhamlin last edited by

      Our web services provided suggested that Google doesn't like in-text links that open the link in a new tab.

      Can anyone verify this?

      We often link to outside credible resources for our audience, though it seems smarter to open in a new tab rather than risk that the person will not navigate back to our site after finding us.

      Thank you in advance!

      1 Reply Last reply Reply Quote 0
      • DesignbysoapLtd
        DesignbysoapLtd last edited by

        I seriously doubt links opening in a new tab would affect your rankings or cause any kind of Google penalty. Not something I think you need to worry about : )

        1 Reply Last reply Reply Quote 0
        • donford
          donford last edited by

          I have to echo Alan.

          A long time ago when "pop-ups" were becoming a major problem forcing people into endless pop-up loops (still happens today) but browser have got much smarter and have some native functionality that can be toggled to prevent the worst case scenarios... back then I used to believe that all links should open in the parent, today I absolutely "hate" when a link to an external site opens up in the same window. I even hate google doing it to me when I click on results. I understand why, but its annoying and I always "right-click" open in new tab them.

          So from a users experience perspective myself being the user, I would expect same site links to be in the parent window and external links to be a new window / tab. The exception being showing a PDF or some other sort of document on the same site, I would also think that should be opened in a new tab / window.

          And finally I have also never heard of any penalty associated with the way a window opens.

          1 Reply Last reply Reply Quote 0
          • firstconversion
            firstconversion last edited by

            Personally I like to have links open in the same tab, I will open them in a separate tab if I want them there.

            But like Alan, Ive never heard of it being an issue one way or the other

            1 Reply Last reply Reply Quote 1
            • AlanBleiweiss
              AlanBleiweiss last edited by

              Unless someone else here knows of a specific case study, since I've never once heard of such a penalty, I'm going to rely on the SEO best practices model which dictates that user experience is the primary focus.

              Since it can confuse users to send them off-site within the same browser if they don't intend to actually leave (just wanting to check something else out while still wanting to read your content after), best practices always dictate that you open another site in a new window.  Never open your OWN site in another window, only 3rd party sites...

              1 Reply Last reply Reply Quote 2
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • PabloCulebras

                Can I safely asume that links between subsites on a subdirectories based multisite will be treated as internal links within a single site by Google?

                I am building a multisite network based in subdirectories (of the mainsite.com/site1 kind)  where the main site is like a company site, and subsites are focused on brands or projects of that company. There will be links back and forth from the main site and the subsites, as if subsites were just categories or pages within the main site (they are hosted in subfolders of the main domain, after all). Now, Google's John Mueller has said: <<as far="" as="" their="" url="" structure="" is concerned,="" subdirectories="" are="" no="" different="" from="" pages="" and="" subpages="" on="" your="" main="" site.="" google="" will="" do="" its="" best="" to="" identify="" where="" sites="" separate="" using="" but="" the="" is="" same="" for="" a="" single="" site,="" you="" should="" assume="" that="" seo="" purposes,="" network="" be="" treated="" one="">></as> This sounds fine to me, except for the part "Google will do its best to identify where sites are separate", because then, if Google establishes that my multisite structure is actually a collection of different sites, links between subsites and mainsite would be considered backlinks between my own sites, which could be therefore considered a link wheel, that is, a kind of linking structure Google doesn't like. How can I make sure that Google understand my multisite as a unique site? P.S. - The reason I chose this multisite structure, instead of hosting brands in categories of the main site, is that if I use the subdirectories based multisite feature I will be able to map a TLD domain to any of my brands (subsites) whenever I'd choose to give that brand a more distinct profile, as if it really was a different website.

                Web Design | | PabloCulebras
                0
              • cinchmedia

                Using Button Links vs Sidebar Menu

                I have a services page with a lot of rich text and a slideshow of images.  Currently, I am using a column of buttons to various services, and am wondering if a sidebar menu would be more effective for Google to crawl and rank?

                Web Design | | cinchmedia
                0
              • Ron10

                Should i not use hyphens in web page titles? Google Penalty for hyphens?

                all the page titles  in my site have hyphens between the words like this: http://texas.com/texas-plumbers.html I have seen tests where hyphenated domain names ranked lower than non hyphenated domain names.  Does this mean my pages are being penalized for hyphens or is this only in the domain that it is penalized? If I create new pages should I not use hyphens in the page titles when there are two or more words in the title? If I changed all my page titles to eliminate the hyphens, I would lose all my rankings correct?  My site is 12 years old and if I changed all these titles I'm guessing that each page would be thrown in the google sandbox for several months, is this true? Thanks mozzers!

                Web Design | | Ron10
                0
              • OOMDODigital

                Accordion Fold Ups Bad For Google

                http://fandicoach.com/products Right now I have these accordion things on the website. Are they bad for google in terms of being an SEO best practice? I want to avoid doing anything black hat. Thanks!

                Web Design | | OOMDODigital
                0
              • RPD

                Does having a Blog link in the top level navigation provide any better SEO value, or would having it in a footer or top navigation work just as good?

                Trying to decide on whether placing a link to the blog in our top level navigation would have a better SEO value than just placing it in top or footer navigation. I have an ecommerce site.

                Web Design | | RPD
                0
              • BobAnderson

                Link colour on page?

                I always thought that the link colour has to be different from text colour? I have come across a site http://www.printandpackaging.co.uk/ and it has made me question this belief, they seem to only have bolded the link which would be very nice if this is  fine.

                Web Design | | BobAnderson
                0
              • JoshGill27

                Over Optimization & Footer Links for Crediting Web Design to a Company

                With the recent updates to the algorithm having to do with link networks and over optimization it has got me to thinking about the footer links we add to each site that we build and do web design for linking back to ours. I could certainly see how Google could make the assumption that these are all on the same server, pointing back to one main site, and penalize us for that. Should we no=follow these links? They may say something like, "Website Designed By: Company Name". They do provide a valuable source to some extent of traffic to the site from people interested in our designs. Any thoughts?

                Web Design | | JoshGill27
                0
              • Martin_S

                Implementing a new Nav Bar: Best practice, SEO benefit, your suggestions?

                Hi Mozland, We are going to have a new Nav Bar for our site built from the horror that we currently have to up with. We want to make it a simple affair, similar to The Guardian two-tier Nav Bar - main menu which will drop down to the 2nd tier according to what you clicked on in tier one. Regular stuff, I think. Any suggestions, from your experience, about how best to implement this, what to include, what not to do, what can be included and done to make it as best it can be to get people to peruse our site as easily as possible? Thanks

                Web Design | | Martin_S
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.