Internal or external blog better?
-
Hello,
We are adding content to
ourdogsmind(dot)com
We're going to have a blog with unique content.
Should we use an external blog with links back to our site, or an internal blog.
Thanks.
-
Absolutely an internal blog on your website if it is related directly to the subject of the website is a great asset.
I'll admit originally with one of my websites I produce a blog solely to get better search engine rankings and some of my articles were indexed quite high on the search results which produced traffic to the website all interested in its content.
I now produced blogs on my websites and find it more fulfilling because I enjoy spending my precious time working on it and know that it will hopefully be of interest and also it scratches my back in return by getting the articles indexed and also to some degree producing brownie points for my website rankings.
If you produce an external blog obviously there's a very definite chance that Google will not associate your work to your website, and not improve your search engine ranking.
-
Stephen is spot on. External blogs are only valid if the core topical focus of the blog is radically different than the purpose of the main site, or alternately, if you REALLY know what you're doing so you don't get burned. Bottom line, a lot less effort and a lot more value to contain the blog within the main site.
-
Internal, so all links values and volume (think linking domain diversity) are attributed directly to your domain authority. Make sure its on a subfolder and not subdomain, for the same reason\
S
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal links from homepage and other pages
Hello, I'm curious what the difference is between internal links from the homepage and category pages. Make it sense to give some internal links from category pages (with a high PA) to an another page for a boost in the search results? Or is the link value too low in this case? Thanks in advance,
Intermediate & Advanced SEO | | MarcelMoz
Marcel1 -
Remove Google penalty or make a new website, Which is better??
My local website was hit by google and I have done all steps to remove the penalty, But it's still not ranked. So it is better to make a new website with new content and start working on it?
Intermediate & Advanced SEO | | Dan_Brown10 -
Counting over-optimised links - do internal links count too?
To whit: In working out whether I've too many over-optimised links pointing to my homepage, do I look at just external links -- or also the links from my internal pages to my homepage? In other words, can a natural link profile from internal pages help dilute overoptimisation from external links?
Intermediate & Advanced SEO | | Jeepster0 -
Internal links in blog posts?
What's the best strategy for internal links in a blog post? Example, if I write a blog should I always place a link to the main site at the bottom when I place my signature and contact info? Should I just put links in the content? Or should I do both?
Intermediate & Advanced SEO | | bronxpad0 -
Internal Search / Faceted Navigation
Hi there, I'm working on an e-learning site with the following content pages: main page, category pages, course pages, author pages, tag pages. We will also have an internal search for users to search by keyword for courses & authors & categories. Is it still recommend to "noindex, follow" and disallow in robots.txt internal search results? Or for a site like this, is it better to use faceted navigation? It seems that faceted navigation is mostly for e-commerce sites. What is the latest thinking on SEO best practices for internal search result pages?
Intermediate & Advanced SEO | | mindflash0 -
Internal Anchor Text - Partial or Exact Match Does It Matter?
When linking internally on an ecommerce site between pages and from a sitemap, is partial or exact match on the anchor text a significant factor? If it matters to Google, which is a better practice to use? I found plenty of info on external links, but precious little on internal links (which suggests it doesn't matter enough to worry about).
Intermediate & Advanced SEO | | AWCthreads0 -
Subdomain v. subdirectory v. other domain for blogs
I have a good amount of content on our main domain ( http://m00.biz/w4Ljfr ) let's say for discussion it's doctors.com and as you can see, much of it is in subdirectories. Traditionally this was the approach. Now I have some other content on subdomains but it's primarily directories and databases. Now I see that Google is giving subdomains their own SER as if they are a separate site and competitors are locking in the top few results merely by having their content on subdomains. Now I have an opportunity of doing two things: 1. Current content: moving all the content of the past few years on their own subdomain (forum, blog), and I'll be moving forum software anyways. Not sure about our own guide, which has been up there for a while. 2. New content: putting up some new blogs/magazines such as "Doctor's Handbook." Let's say that is a common phrase. I can choose between the following: (a) www.doctors.com/handbook/ (b) handbook.doctors.com/ (c) www.doctorshandbook.com I've got a bit of a quandary here, not sure of the best course of action and am curious to hear from many of you who have handled situations like this before.
Intermediate & Advanced SEO | | attorney0 -
Increasing Internal Links But Avoiding a Link Farm
I'm looking to create a page about Widgets and all of the more specific names for Widgets we sell: ABC Brand Widgets, XYZ Brand Widgets, Big Widgets, Small Widgets, Green Widgets, Blue Widgets, etc. I'd like my Widget page to give a brief explanation about each kind of Widget with a link deeper into my site that gives more detail and allows you to purchase. The problem is I have a lot of Widgets and this could get messy: ABC Green Widgets, Small XYZ Widgets, many combinations. I can see my Widget page teetering on being a link farm if I start throwing in all of these combos. So where should I stop? How much do I do? I've read more than 100 links on a page being considered a link farm, is that a hardline number or a general guideline?
Intermediate & Advanced SEO | | rball10