I currently have a client that has multiple domains for multiple brands that share the same IP Address. Will link juice be passed along to the different sites when they link to one another or will it simply be considered internal linking?
-
I have 7 brands that are owned by the same company, each with their own domain. The brands work together to form products that are then sold to the consumer although there is not a e-commerce aspect to any of the sites.
I am looking to create a modified link wheel between the sites, but didn't know if my efforts would pay off due to the same IP Address for all the sites.
Any insight on this would be greatly appreciated.
-
I think if there are in context references to the other brands and you're not linking all the time, then probably still apply no-follow. Basically, apply a simple principle - if you think you may be, or someone else could perceive that you're being manipulative, don't do it. Same with any ethical situation in life.
-
If you are very worried, I would say just make them nofollow. The benefit you would get from them might not be worth the worry.
But, since you control the sites yourself, I don't see any reason why you can't experiment. Put a few of the links to your other site, in context, and make them do follow. Wait a few weeks and see what happens. Did your other site benefit. In that case, I would keep them. If your other site goes down, or sees no benefit, then I would then make them no follow. These links should have little risk of getting you banned from google - unless you have thousands of these - and it has a small chance of doing some good.
Again, I will put the caveat to say that this is what I would do. I have been doing seo for about 4 years as part of my businesses, but I am not a full time SEO don't claim to be an expert.
-
What about the fact that each of the sites post content that references the other brands' websites? Do you feel that I should avoid linking to the sites in the content being generates? Maybe use no follows so the reader can get to the site, but not have the spiders follow...
-
I agree that you should not do anything as obvious as a link wheel, especially with the recent google updates and penalties.
That being said, I have a number of sites in same server that link to each other. This was not done with the intention of creating a link wheel. I simply went the microsite route instead of a main large site. I did, and still do seem to be getting benefit from them linking to each other. Of course, each site has its own links from different places linking to it, so the inter-linking between my sites is a very very small portion of my total inbound links.
I am however working on merging the sites right now since I am worried google may frown upon this kind of thing in the future. But for now - and the past - it seemed to have helped.
Just my 2 pesos opinion/experience. I hope this helps.
-
For a start you shouldn't be doing any 'link wheels' as you risk damaging all 7 sites. If the brands are within the same company and are related you could probably 'cross-sell' but that can just look spammy from a customer's perspective.
You'd be better focussing on each brand individually and building up its authority and getting quality links than linking 7 sites on the same IP/C-Block.
Just. Don't. Do. The. Wheel.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
INTERNAL LINKS strategy on our website
Hi Moz-ers, Currently doing an audit of our website. I have two questions on links. How can I see the current state of my internal links? Also, how can I improve our internal links on the website? what is a good framework to follow what should I avoid Thanks, looking forward to learning more on Moz!
Intermediate & Advanced SEO | | Eric_S
Eric0 -
Internal nofollow links
Hello, We have a blog and at the end each blog post (and from the sidebar) we link to one main product page (tagged with a particular query string). Now Google will see from every blog post all of these internal links pointing back to this page. Do you think this would cause a problem and that these links should be nofollowed? I think Google will kind of detect that these is kind of a "navigation" as the code will be the same across all webpages. Most of all, doing them nofollow I think it is worse because it may trigger some sort of pagerank sculpting algo filter, if it still exists. Thanks, Conrad
Intermediate & Advanced SEO | | conalt0 -
Can multiple geotargeting hreflang tags be set in one URL? International SEO question
Hi All, Thank you for this great post! I have a question please. If i target www.onedirect.co.nl/en/ in English for Holland, Belgium and Luxembourg, are the tags below correct? English for Holland, Belgium and Luxembourg: http://www.example.co.nl/en/" hreflang="en-nl" /> http://www.example.co.nl/en/" hreflang="en-be" /> http://www.example.co.nl/en/" hreflang="en-lu" /> AND Targeting Holland and Belgium in Dutch: Pour la page www.onedirect.co.nl on peut inclure ce tag: http://www.example.co.nl" hreflang="nl-nl" /> http://www.example.co.nl" hreflang="nl-be" /> thanks a lot for your help!
Intermediate & Advanced SEO | | Onedirect_uk0 -
SEO question regarding rails app on www.site.com hosted on Heroku and www.site.com/blog at another host
Hi, I have a rails app hosted on Heroku (www.site.com) and would much prefer to set up a Wordpress blog using a different host pointing to www.site.com/blog, as opposed to using a gem within the actual app. Whats are peoples thoughts regarding there being any ranking implications for implementing the set up as noted in this post on Stackoverflow: "What I would do is serve your Wordpress blog along side your Rails app (so you've got a PHP and a Rails server running), and just have your /blog route point to a controller that redirects to your Wordpress app. Add something like this to your routes.rb: _`get '/blog', to:'blog#redirect'`_ and then have a redirect method in your BlogController that simply does this: _`classBlogController<applicationcontrollerdef redirect="" redirect_to="" "url_of_wordpress_blog"endend<="" code=""></applicationcontrollerdef>`_ _Now you can point at yourdomain.com/blog and it will take you to the Wordpress site._
Intermediate & Advanced SEO | | Anward0 -
Link to homepage or brand page?
Hi, I have opportunity to get a link from a brands website to our website as we are official retailers. Should I give them our homepage URL or should I give them their brands page on our website? The brand page will have their brand name in the URL, meta details, images, content and products. What is more beneficial SEO wise? Thanks
Intermediate & Advanced SEO | | YNWA0 -
Http, https and link juice
I'm working on a site that is built on DNN. For some reason the client has set all pages to convert to HTTPS (although this is not perfect as some don't when landing on them). All pages indexed in Google are straight HTTP, but when you click on the Google result a temp 302 header response to the corresponding HTTPS page for many. I want it changed to a 301 but unfortunately is an issue for DNN. Is there another way around this in IIS that won't break DNN as it seems to be a bit flaky? I want to have the homepage link juice pass through for all links made to non HTTPS homepage. Removing HTTPS does not seem to be an option for them.
Intermediate & Advanced SEO | | MickEdwards0 -
On-site links
Hi everybody, There's a lot of information about getting sitewide backlinks, but so few about on-site optimization. Is there a maximum of links to put on a page ? Is there a maximum of link that a page should receive ? etc ... ? So, what is the optimal strategy ? And I'm only concerned about on-page and on-site link, not backlinks commming from other sites. Thanks
Intermediate & Advanced SEO | | DavidPilon0 -
Big Site Wide Link
Hi Guys, I've noticed that Google is starting to de-value site-wide links... Our previous SEO agency sourced us a site wide link on a big website and at the moment within Google Webmaster Tools its showing 749,726 links from this 1 source. Do you think this is too many? Could this be being flagged by Google? Here is the site: http://tinyurl.com/7bttw3b Cheers, Scott
Intermediate & Advanced SEO | | ScottBaxterWW0