How to control link flow on a webshop
-
I am looking for a best practice link structure for a webshop. Say you run a webshop where the front page should rank for 1-2 keywords and then there are 5-10 categories which are more popular and has a higher profit than the remaining 20-50 categories.
Will it be wise to let the 20-50 categories link to the 5-10 more profitable categories if possible or should the structure just treat all the categories as equal and hence not let any link juice flow from the less profitable categories up to the more profitable categories.
I hope the question is clear enough.
Also if you could share any thoughts on how you structure your webshops it would be great.
Thanks in advance.
-
Thank you very much. A bit of what I expected, but very nice to have it confirmed
-
Hi,
Like in real estate not all properties are equal as importance. So if all properties are under the same ownership selling one will bring more profit if the expense to build it is the same but if in a better area will automaticly cost more.
In my opinion is the same with any e-shop. Even if you have all categories on the same level some will more important then others like you also pointed out. In those cases it make sense to put more effort and also to channel link juice to more important ones.
Personally when I work on e-shops I always split the products and categories on Tirs of importance. And based on those tiers I optimize then and also use those tiers for inner and external link strategies. Deep links from out side are always point to those tier 1 pages.
There is no point in linking to Tier 3 or more from important pages - unless those are related and it make sense for the user flow, funnel to use those. ( visit those pages) .
To sum up, again my personal opinion, is that inetrnal linking is important and there is no point in dealing with all pages in the same way. if you manage to channel the internal links to more important pages you will get a very huge advantages in rankings with the most important pages.
Hope it helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
First Link Priority - Drop Down Menu
Hey Mozzers Just want to make sure I have this right - If a website offers a service, say "digital marketing" - and has this link in a dropdown menu in the header, would this make any link in the body of a page (using different anchor text) pointless in SEO terms?.. e.g. a link with "online marketing" or "digital strategy" Cheers!
Technical SEO | | wearehappymedia0 -
Link Spam from Competitor Help
A clients link profile is recently getting lots of spam links related to "abortion pills" and "does my husband cheat" I found a few of the sites that link, and it appears that there is some malicious code on the site injecting links at the top of the site. http://www.med-reporter.at/index.asp?men=Gesundheit&submen=Produkte&artid=1587&kategorie=&blockzl=3 Can anyone look at the link above and tell me what network or software is creating these links?
Technical SEO | | webbroi0 -
No follow links from ban sites
Hello boys and girls. I'm auditing my link profile and came across links pointing to my sites, from a ban site (site: domain.com gives back no result).yet the links are no follow. should i try to remove them all? i know no follow should be enough, yet my links are set in a bad neighborhood. what would you recommend??
Technical SEO | | Tit0 -
Link juice and max number of links clarification
I understand roughly that "Link Juice" is passed by dividing PR by the number of links on a page. I also understand the juice available is reduced by some portion on each iteration. 50 PR page 10 links on page 5 * .9 = 4.5 PR goes to each link. Correct? If so and knowing Google stops counting links somewhere around 100, how would it impact the flow to have over 100 links? IE 50 PR page 150 links on the page .33 *.9 = .29PR to each link BUT only for 100 of them. After that, the juice is just lost? Also, I assume Google, to the best of its ability, organizes the links in order of importance such that content links are counted before footer links etc.
Technical SEO | | sprynewmedia0 -
External Links Discrepancy
Hello folks Apologies for my ignorance, but a SEO novice here… One of our competitors boasts over 300,000 external links, however when we analysed their links via http://www.opensiteexplorer.org we can only see around 10,000 in there “Number of Domains Linking to this Page” section. Can someone please assist and point out something which I assume is painfully obvious! Cheers, Chris
Technical SEO | | footyfriends0 -
Paid outbound links - do they have juice?
Hi, A client is asking about a website that has a business model I don't normally work with - it's a site full of very informative articles - no harm there - and they are sponsored by companies who provide the service being discussed. Not really any harm there. But attached to the link is an outbound tracking device. The business model is pay per click. Has anyone had experience with this, specifically if larger search engines have picked up on this and filtered out those types of links to not count very much if at all? Thanks!
Technical SEO | | lilactree0 -
Link Juice
When we say "link juice", does it mean that a particular page has link juice ( due to backlinks pointing towards the page ) or each link on that page has link juice which it passes to the target page I suppose "link juice " is different from Pagerank ?
Technical SEO | | seoug_20050 -
Can spammy links affect indexing?
Meaning, if you have a lot of bad quality links (directories, blog comments) that are giving great rankings for some terms (on a homepage of a site), could the low quality of these links negatively affect the crawling frequency of interior pages or perhaps even give interior pages a ranking penalty?
Technical SEO | | qlkasdjfw0