Why home page ranks higher than keyword-optimized page
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We have a page that is optimized for the keyword "job scheduling". A search on the keyword "job scheduling" results in this page not ranking at all, while our home page (uc4.com) ranks third. Could you provide some ideas/suggestions as to why this would be the case and how to make our job scheduling page rank higher?
Thanks,
claudia
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Hi Claudia
Your home page has both domain and page authority and has thousands of links to it.
The job scheduling page doesn't have any page authority and has no links to it as far as I can tell.
The job scheduling page has a URL of www.uc4.com/what-we-do/business-automation/job-scheduling.html where www.uc4.com/job-scheduling.html or www.uc4.com/products/job-scheduling.html would be more search engine friendly.
Just to let you know it took the homepage 150 seconds and the job scheduling page 180 seconds to load up. Please note that is seconds not milliseconds and even then the site didn't load up properly.
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If you have links incoming to your home page with "job scheduling" in the anchor text, Google will see that page as more authoritative and relevant than a page on your site without any links to it. If you can build links with "job scheduling" in the anchor text to the optimized page not ranking, you'll have a better shot at it ranking ahead of your home page in the future.
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