Why home page ranks higher than keyword-optimized page
-
We have a page that is optimized for the keyword "job scheduling". A search on the keyword "job scheduling" results in this page not ranking at all, while our home page (uc4.com) ranks third. Could you provide some ideas/suggestions as to why this would be the case and how to make our job scheduling page rank higher?
Thanks,
claudia
-
Hi Claudia
Your home page has both domain and page authority and has thousands of links to it.
The job scheduling page doesn't have any page authority and has no links to it as far as I can tell.
The job scheduling page has a URL of www.uc4.com/what-we-do/business-automation/job-scheduling.html where www.uc4.com/job-scheduling.html or www.uc4.com/products/job-scheduling.html would be more search engine friendly.
Just to let you know it took the homepage 150 seconds and the job scheduling page 180 seconds to load up. Please note that is seconds not milliseconds and even then the site didn't load up properly.
-
If you have links incoming to your home page with "job scheduling" in the anchor text, Google will see that page as more authoritative and relevant than a page on your site without any links to it. If you can build links with "job scheduling" in the anchor text to the optimized page not ranking, you'll have a better shot at it ranking ahead of your home page in the future.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking at 2 and 3 for a Desired Keyword - But Missing #1
I have a keyword I usually rank #1 for "Maui Beach Wedding" that I am now ranking 2 and 3 for with two separate pages below: My home page: https://simplemauiwedding.net and the below internal page I am linking from my home page that I really want that term to rank for. https://simplemauiwedding.net/beach-wedding-packages What is the best way to pass the authority from one to another for this particular keyword. I want this URL https://simplemauiwedding.net/beach-wedding-packages to rank for the term, not my home page which has a link pointing to this page from my home page which I was hoping would point the authority to it for the term. What are some other ways to signal which page I prefer Google to pick up for the keyword I want to rank for? Thanks
On-Page Optimization | | photoseo10 -
Sale page ranking for "[blank] for sale" keywords
My company's Ecommerce site has a sale category that is currently out performing some of our normal categories in the SERPs for "[blank] for sale" keywords. For example the sale category landing page is ranking for the keyword "vegetable seeds for sale" rather than the vegetable seed category. Has anyone ever dealt with a similar situation to this? or does anyone have general advice for optimizing (or weakening) sale pages?
On-Page Optimization | | Scoleman1 -
Optimise root level page for secondary keyword or try to make second level rank?
My Main keyword ranks no where in the top 100 for any pages in my site. for / I am ranked at number 10 for a great secondary keyword. Really want to get this secondary keywordranking on /secondary-keyword.html , should I focus my main page only on my primary keyord and remove any references to "Secondary Keyword"? What I feel here is that I would be sacrificing my rank for "Secondary Keyword"
On-Page Optimization | | Adamzoz0 -
Is it difficult to rank for a keyword phrase with an H2 halfway down the page?
If your competitor has a page that is optimized for a keyword (title tag, URL, content) and you target the keyword halfway down a page with an H2 and a short paragraph about the keyword, are you at a strong disadvantage?
On-Page Optimization | | ProjectLabs0 -
Several keywords and only one page to posicionate
Hi there! I'm new in SEOMOZ and the SEO world (so excuse me if the question is so elemental.....). I'm having trouble when trying to apply the right seo strategy to one of the page of my companys corporate site. My company offers serveral services in the field of the communications&advertisement. Not being considered as different items in the services menu of the website is a requirement for the company. They want to describe them (all services) in a single page. The problem is that there's one title, one description tag, one url and many relevant keywords related. Should I convince them that this structure is a bad one regarding SEO or there's a way to solve this situation? Thanks in advanced.
On-Page Optimization | | juanmiguelcr0 -
Target keywords on homepage or sub page?
Is it better to target main keywords on a site's homepage, or in a sub page. I would usually assume the homepage, but if the domain for the homepage doesn't include the keyword is it better to have a sub page with an exact match URL? For example we target the keyword "abc123" Is it better to optimise the homepage: brandname.com Or create a page to target it: brandname.com/abc123/ And leave the homepage to target brand keywords, but link to the "abc123" page. Whats the best option?
On-Page Optimization | | timscullin0 -
Finished On Page optimization and slipping in rankings
Just finished on page optimization for a client that was on page 2 for the keyword. Went from an on page score of D to an A. But we are still slipping down the rankings. We were towards to top of page 2 now we are towards the bottom. Is there a time that it takes to change or does the on page not really make a big impact?
On-Page Optimization | | devonkrusich0 -
Woah, my A-grade optimized pages that were on the first page have all vanished outside the top 50 in Google... is this Panda?
Yep as mentioned, I had some pages hit the top ten pretty quickly after ensuring they were A-grade for pretty uncompetitive keywords however, today, all bar 2 have just vanished from the top 50! All were ranking in Google.co.uk and I know we were predicting the Panda update to hit soon but WOW! My client is understandably a little upset, what on earch do I tell him and what should I do about it? Cheers! jT
On-Page Optimization | | Switch_Digital0