Changing the Home Page Title
-
The following question is for an eCommerce site:
We have a home page title that has been the same for a few years. I would like to keep the keywords that already exist, but move them into different positions based on seasonality.
Format will be (company name) | (keywords). Current format (company name) - (keywords).
Rest of the page titles onsite are formatted (keyword)/(product name) | (company name)
I think having the same keywords, but in a different order wouldn't hurt us in the SERPs. What are your thoughts?
-
Totally agree. Did the tests .. and i"m always good ranked with targeted keywords on front.
-
OP sorry to jump in on your thread but can I ask Jeremy can you clarify what you have said for me, if you move keywords around in the title tag you say you see a dip at first?
Im about to do the same thing but I thought I would only see a dip (even temporarily) if I was moving a keyword further away from the front?
Also if you see a dip can you tell me roughly how long this lasts for?
-
Thanks for the feedback!
-
I change my titles all the time on my homepage about 1 time a month testing to se if the result is better or worse
You can always change it back its not going to drop you that far
-
I'm all about the keywords at the front of the title, I think it helps CTR as well. One thing I will say is that you should expect a decline in placement when the titles first change. I've changed the title of our sites before and it always hurts at first. Of course, your results may vary - but if not, resist the urge to go back and just stick it out.
-
Rearranging your keywords in the title could definitely make a difference. Here's what SEOmoz has to say about it:
SEOmoz's correlation research has shown that pages which employ the targeted keyword(s) at the front of the title tag benefit greatly in the rankings. There is a direct relationship between proximity to the front of the title element and prominence/rankings as seen by the engines, and the further back in the page title the keyword appears, the worse the correlation with high rankings.
Because of this, if you can do so naturally (aka, without it sounding funny) then it's likely worth testing putting your keywords at the front of your title tag.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
MOZ identifies duplicate titles - one has' www' in the title
MOZ has identified duplicate titles - one has' www' in the title. - we have a few pieces of content where the same thing is happening. Not sure how this has happened. Should we do something about this? Will it cause problems for ranking? | KETAMINE GUIDE FOR DRUG WORKERS - free | Harm reduction informationhttp://substance.org.uk/harm-reduction-information/ketamine-guide-for-drug-workers-free | 13 | 2 |
On-Page Optimization | | Substance-create
| KETAMINE GUIDE FOR DRUG WORKERS - free | Harm reduction informationhttp://www.substance.org.uk/harm-reduction-information/ketamine-guide-for-drug-workers-free | 13 | 4 | 1 - 2 of 20 -
URL, page title, item name - which is most important for google ranking
We are a bridal store and are able to use different information in the URL, Page title and item name. In item name we give the product a name for us to identify ie. Alex Lace Dress in Black/Nude, Ivory/Nude, Red/Red In Page Title we use the suppliers name and product code as well as the item name ie. Jadore j8075 Alex Lace Dress Online Australia URL = alex-lace-dress/ Are we using the correct format ? What could we do to improve them?
On-Page Optimization | | CostumeD0 -
Duplicate Page Titles
It seems as though we are being flagged for duplicate page titles when really they are slightly different. Is it better to remove the "dart board" or "dart board backboard" from all the product titles? We were doing this for optimal SEO - to rank for the search of "dart board" - but is it really hurting us? for example, our product titles are: Obama dart board backboard, Texas dart board backboard, Oklahoma dart board backboard, etc. Yet they are being flagged as duplicate titles.
On-Page Optimization | | DartsDecor0 -
How to optimize WordPress Pages with Duplicate Page Content?
I found the non WWW ans WWW duplicate pages URL only, more than thousand pages.
On-Page Optimization | | eigital0 -
Changing my title tags
My title tags always get changed, i label them correctly, no too long or short and they always get changed, any ideas?
On-Page Optimization | | benjaminmarcinc1 -
Does Too Many On-Page Links on a Page Really Matters?
Does Too Many On-Page Links on a Page Really Matters? Especially if they are pointing to internal page?
On-Page Optimization | | AppleCapitalGroup1 -
Is there a SEO penalty for multi links on same page going to same destination page?
Hi, Just a quick note. I hope you are able to assist. To cut a long story short, on the page below http://www.bookbluemountains.com.au/ -> Features Specials & Packages (middle column) we have 3 links per special going to the same page.
On-Page Optimization | | daveupton
1. Header is linked
2. Click on image link - currently with a no follow
3. 'More info' under the description paragraph is linked too - currently with a no follow Two arguments are as follows:
1. The reason we do not follow all 3 links is to reduce too many links which may appear spammy to Google. 2. Counter argument:
The point above has some validity, However, using no follow is basically telling the search engines that the webmaster “does not trust or doesn’t take responsibility” for what is behind the link, something you don’t want to do within your own website. There is no penalty as such for having too many links, the search engines will generally not worry after a certain number.. nothing that would concern this business though. I would suggest changing the no follow links a.s.a.p. Could you please advise thoughts. Many thanks Dave Upton [long signature removed by staff]0 -
Avoiding "Duplicate Page Title" and "Duplicate Page Content" - Best Practices?
We have a website with a searchable database of recipes. You can search the database using an online form with dropdown options for: Course (starter, main, salad, etc)
On-Page Optimization | | smaavie
Cooking Method (fry, bake, boil, steam, etc)
Preparation Time (Under 30 min, 30min to 1 hour, Over 1 hour) Here are some examples of how URLs may look when searching for a recipe: find-a-recipe.php?course=starter
find-a-recipe.php?course=main&preperation-time=30min+to+1+hour
find-a-recipe.php?cooking-method=fry&preperation-time=over+1+hour There is also pagination of search results, so the URL could also have the variable "start", e.g. find-a-recipe.php?course=salad&start=30 There can be any combination of these variables, meaning there are hundreds of possible search results URL variations. This all works well on the site, however it gives multiple "Duplicate Page Title" and "Duplicate Page Content" errors when crawled by SEOmoz. I've seached online and found several possible solutions for this, such as: Setting canonical tag Adding these URL variables to Google Webmasters to tell Google to ignore them Change the Title tag in the head dynamically based on what URL variables are present However I am not sure which of these would be best. As far as I can tell the canonical tag should be used when you have the same page available at two seperate URLs, but this isn't the case here as the search results are always different. Adding these URL variables to Google webmasters won't fix the problem in other search engines, and will presumably continue to get these errors in our SEOmoz crawl reports. Changing the title tag each time can lead to very long title tags, and it doesn't address the problem of duplicate page content. I had hoped there would be a standard solution for problems like this, as I imagine others will have come across this before, but I cannot find the ideal solution. Any help would be much appreciated. Kind Regards5