Combine poorly ranking pages into a single page?
-
I'm doing on-page optimizations for an apartment management company, and they have about seven apartments listed on their site. Rather than include everything on the same page - /apartments/apartment-name/ - they have the following setup:
- /apartments/apartment-name/contact
- /apartments/apartment-name/features
- /apartments/apartment-name/availability
- /apartments/apartment-name/gallery
- /apartments/apartment-name/neighborhood
With very few exceptions, none of these pages appear to rank for anything, and those that do either rank very poorly for seemingly random keywords or for keywords like the apartment complex name (alongside the main landing page for the complex).
I'm of the mind to recommend combining the pages into a single one that contains all the info, eliminates the chances for duplicate content (all of the neighborhood pages contain the same content verbatim), and prevents keyword cannibalization.
Thoughts? Thanks.
-
Thanks for confirming my thoughts. Some of these page _do _rank, but either for seemingly irrelevant terms or for terms that also rank the main lander page. Also, after checking the analytics, they drive almost no traffic.
-
especially since the pages aren't currently ranking, I would go with your strategy of merging them into 1 longer page & redirecting from previous pages to new location.
Be sure to properly format the page with H1 / H2 tags so that crawlers can understand the different sections of the page easier.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
High image rank
Hi everyone I have a question and I hope you can help me or at least introduce some moz post to me.I want to have high rank in google image so I use a descriptive alt text and image title. I used related content and keyword for my pictures but there still some issue should I use the exact keyword in my header and content?and repeat them OVER AND OVER ?can you help me with this issue?
On-Page Optimization | | talaabshode20200 -
Home page optimisation
It's not possible to add a keyword to the homepage url. Do we still add a secondary keyword along the primary one on the home page title and meta description etc. How do we make our primary keyword to dominate in this case. Thanks
On-Page Optimization | | Timberwink0 -
Are Multiple Page Titles hurting my rankings
The platform that built our website has, for some reason, put multiple page titles on all of our webpages: https://www.backyardadventures.com/ If you open this page and "View Page Source" you will see that there are 50 page title tags (). There is one with our actual page title, but there are 49 others that look like this: <title></span><span class="html-tag">lock</span><span class="html-tag"></title> or <title></span><span class="html-tag">bubbles2</span><span class="html-tag"></title> are just two of the examples. The company said that because they are in a svg tag () they are fine. The title tags show up on some of the Moz tools. Is this effecting our rankings?
On-Page Optimization | | PageLogic0 -
For an e-commerce product category page that has several funnels to specific products, for SEO purposes does it matter whether the category page's overview content is above or below those funnels?
We manage an e-commerce site. On a category page, there are several funnels to specific products. We moved the category overview content below those funnels to make it easier for users to quickly get to products. Seems more user friendly to me, but could that move of the main content to the lower part of the page be a negative ranking factor?
On-Page Optimization | | PKI_Niles0 -
On-Page Optimization Question
My company sells Blue widgets and we are located in Denver, CO. Keyword research indicates that the the highest volume phrase is "blue widgets for sale in denver co". Should my meta title tag be: Blue Widgets for sale in Denver CO , and my h1 tag be the same? or should they be semantic phrases? Thanks in advance!
On-Page Optimization | | FicklingCompany0 -
Pages for similar keywords?
I have a site that wants to target the keywords listed below. They are a small company with just a few ski chalets in Val d'Isere, a ski resort in France. They don't have ski chalets in any other ski resort. Val d'Isere chalets
On-Page Optimization | | Marketing_Today
luxury ski chalets
luxury ski chalets Val d'Isere
catered chalet Val d'Isere
catered chalet val d isere
catered ski chalet val d'isere
catered ski chalets
chalets in Val d'isere
chalets in val d isere
luxury catered ski chalets
luxury ski chalets Their domain name includes "valdisere" but I can't get this site onto Page 1, it keeps lingering on Page 2 and 3. I wondered how you would approach this site with pages? Would you reply on the homepage to rank for all these terms or create seperate pages for the terms, and if so how would you group the terms per page?0 -
Form Only Pages Considered No Content/Duplicate Pages
We have a lot of WordPress sites with pages that contain only a form. The header, sidebar and footer content is the same as what's one other pages throughout the site. Each form page has a unique page title, meta description, form title and questions but the form title, description and questions add up to probably less than 100 words. Are these form pages negatively affecting the rankings of our landing pages or being viewed as duplicate or no content pages?
On-Page Optimization | | projectassistant0 -
Does the title tag on the home page affect sub-pages?
Hello. I am thinking of changing our home page title tag to include our two most valuable keywords from two of our sub-pages. Would this help the rankings of those two sub-pages? Thank you!
On-Page Optimization | | nyc-seo0