Critique a site I'm working on please
-
Hi guys,
I have a list of things to do on this website that is longer than my arm but thought I would gather a few more thoughts on the site before moving on further with it.
The site is here. It went live a couple of days ago for live testing.
I have a news section coming very soon at theworkplacedepot.co.uk/news - it is in live testing now.
One glaring issue for me is that some of the products simply aren't "buyable". What I mean by that is that the options are too vague and too vast - as an outsider I wouldnt have a clue what I was buying!
Other issues:
- The banner at the bottom of the HP is a test - its design will be changing.
- The sitemap has some issues and will be addressed.
- There is no area yet to "log-in".
However, critique for me pretty please!
-
I wouldn't even know what a "starter bay" or "extension bay" was. I also think there are WAY too many options.
If you are involved in the hospitality industry you would think you'd understand what these terms mean, having said that would those terms be specific to a UK audience? For example, I'm in Australia (I have a fast food business background from a previous life) and we would just call them shelving or store room shelving. The starter bay, we'd call it a "return". I ask this question because I noticed that your client does take orders from outside mainland UK.
You are right about having too many options. That is a lot of stock that the client is carrying.
-
Thanks for the reply.
The black backround is ok for he menu, but having a black backround on the other boxes headers puts them on he same level of importance, which I don' think is ok.
Thats a good point actually. I had a similar thought. If you check the menu headers on this page, I think this is how I will have them changed on the home page - all apart from the main one.
The main focus of the page is on FREE DELIVERY and PRICE MATCH and no on the mai banner.
Agreed. I have the design team working on two new banners for these as they draw your eyes away from the key areas.
Thanks for your thoughts
Some good suggestions there! -
Hi Matt,
I think that you have a decent website there, as a general suggestion I might say: focus.
Home Page
The black backround is ok for the menu, but having a black backround on the other boxes headers puts them on he same level of importance, which I don' think is ok.
The main focus of the page is on FREE DELIVERY and PRICE MATCH and not on the mai banner
I know that these messages are important but it shouldn't keep me away from the main message.
Content Page
The same here for the boxes header.
If your product has only one option it's difficult for me to see the add button.
Suggestions:
1. Put more focus on the homepage banner by adding some colour on the background and changing the black background header.
2. On the product page change the black background from the tabs, product option header.
3. Having the images on a background (not white) will put more focus on the product.
I hope this helps
Cornel
-
20,000 products... scary!
"Is the banner under the header going to be a sliding gallery style design or fixed?Just showing 3-4 offers maybe? Just thinking out loud!
"Yeah, we have a design team here working on 3 banners, they slide across
"The only other comment for changing I would make is the header is too busy. I'd move the search bar to above the green 'Free delivery" image on the right of the page. In it's place I would make the phone number much bigger."
I was thinking the same to be honest. I was thinking maybe to reduce the width of the main banner and lift the two smaller banners (free delivery and price match) on the right hand side up a little and add search.
Are you able to give an example of a product that you think isn't 'buyable'?
Sure, here. I wouldn't even know what a "starter bay" or "extension bay" was. I also think there are WAY too many options.
-
Hi Matt,
wow, those are a lot of products!
Is the banner under the header going to be a sliding gallery style design or fixed?Just showing 3-4 offers maybe? Just thinking out loud!
The only other comment for changing I would make is the header is too busy. I'd move the search bar to above the green 'Free delivery" image on the right of the page. In it's place I would make the phone number much bigger.
Are you able to give an example of a product that you think isn't 'buyable'?
cheers
Daiana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google analytic's API information
I have multiple websites and instead of having to log in to each google analytics I want to create a dashboard inside my MIS that has the audience overview graph, is there any way to use API to do this? Is there a way to
Web Design | | BobAnderson0 -
What To Do When Improved Site Speed & Layout Result In Higher Bounce Rates & Lower Time On Site
We launched a new Bootstrap 3.0 site template 2 weeks ago. The site loads 5x faster and has a much improved layout (utilizing most common above the fold recommendations ). It's only been two weeks, but our bounce rate has increased 5-10% and our avg time on site decreased by 10-18%. Here is the page for one of our most common products so you can see the general experience: <a>http://www.jwsuretybonds.com/surety-bonds/commercial-bonds/auto_dealer_bond.htm</a> (here is the old version: <a>http://199.119.123.134/surety-bonds/commercial-bonds/auto_dealer_bond.htm</a>) We spent two months implementing the new design and working on a speedy load time. We had anticipated a drastic improvement, not mild downturn in user behavior. I'm hopeful that the Analytics metrics aren't showing the true picture on the keywords we care about (can't see anymore due to "Not Provided" listed as most keywords now. Argh!) and perhaps some of the more important/accurate user behavior metrics that we can't see are improving. We know our industry and our clients needs VERY well. We THOUGHT our new content/layout was perfect so it will be tough for us to try to make improvements at this point. We believe our best plan of action now is to add more content on each page and A/B test it along with other subtle changes. The problem is that our new content is very concise and hits on all of the primary visitor intentions, so additions of content could be redundant and making concise answers more "fluffy", which is what we tried to get away from. What do you think? Is there reason for panic? What would your plan of attack be if your "sure shot" new design didn't provide the improvements you "knew" it would? 🙂
Web Design | | TheDude0 -
Why aren't Images in G+ product page posts showing up in SERPs for brand searches?
Before 1-2 weeks ago, our G+ posts containing links to our product pages would show up in in SERPs (when searching for our brand name) with a thumbnail of the product image. Now, they do not (see image below for visual). Our tech team confirmed there hasn't been any coding change that might be to blame and I see that this isn't happening to other sites. Any idea what may be the problem here? tcnhLgy
Web Design | | znotes0 -
Sitemap Question - Very Old Ecommerce Site, Never Used A Map
I help manage a family website, that has about 10,000 products... It was top ranked since 1996, then got smacked by Penguin and recovered but its still receiving only a fraction of the natural traffic it used to get. Something we have never used... Is a sitemap. I'm curious if anyone knows reliable software that will generate a sitemap? My cart is custom built, website uses html pages across the board. Dynamic content and parameters are set up properly, onsite seo is in the excellent range. The only thing that I haven't been utilizing is a sitemap. Because the cart was hand built, it would a huge convenience to use a lightweight program thats compatible with any website, has parameter settings, exclusions and anything else useful to negate any duplicate content. I have a few highly dynamic pages as well... If anyone knows a product or a possible solution, it would be much appreciated. Working it up myself would be very time consuming. Thx
Web Design | | Southbay_Carnivorous_Plants0 -
Is it better to redirect a url or set up a landing page for a new site?
Hi, One of our clients has got a new website but is still getting quite a lot of traffic to her old site which has a page authority of 30 on the home page and has about 20 external backlinks. It's on a different hosting package so a different C block but I was wondering if anyone could advise if it would be better to simply redirect this page to the new site or set up a landing page on this domain simply saying "Site has moved, you can now find us here..." sort of idea. Any advice would be much appreciated Thanks
Web Design | | Will_Craig0 -
How to link to a site without passing ANY linkjuice (other than simply nofollowing)
I have heard that there are other ways of linking to a site, to completely avoid passing any seo value I think it was even in a whiteboard friday video where I saw Rand say something about doing a 307 "temporary" redirect, or something like that? Basically, I want to let my customers compare our prices with ebay, but I don't want to have ebay outrank us (for obvious reasons) Any help?
Web Design | | TylerAbernethy0 -
Do you have an SEO 'plugin' recommendation for SharePoint 2007?
I'm not a programmer and our 200+ person company isn't going to change their CMS just because I asked them nicely. Do you know of any SEO plugin I can use on SharePoint 2007? I just don't want to have to keep going into each of 110 websites time after time.
Web Design | | DaveGerecht0 -
Is my company's privacy policy diluting our SEO efforts?
Good morning! I'm new to the SEOmoz community. This morning, I spot checked a couple pages using the Term Extractor. When looking at the results, I noticed that we're ranking for many of the terms contained in our privacy policy. Our privacy policy is set up in the footer of our page templates and appears as a light box that pops up over the page you're viewing, so it looks like every page (from a search engines perspective) contains every word of our 900-word privacy policy. Since several of our legal terms are showing up as "targeted terms" within the tool, would it benefit me to change the privacy policy link from a light box to something else? Perhaps a link to a static page that contains our privacy policy instead? Are the search engines smart enough to see the repeating text and ignore it from page to page, or am I just diluting all of my SEO efforts here? I'm after big wins here, and don't want to be too nitpicky, but concerned this could be a big SEO no-no that I might want to correct. Thanks in advance for your expertise! Ben Culbert
Web Design | | SheriGolla0