Canonical Tag for Ecommerce Site
-
I implemented a canonical tag on each product page for my clients ecommerce site and my rankings tanked. Has this happened to anyone else? If so, when can I expect rank to return?
-
It's always hard to speak in generalities, but my gut reaction is that Alan's right - if the canonical tags were implemented properly, having your rankings tank from this kind of implementation seems very unlikely. A couple of possibilities:
(1) Are your canonical URLs being used in internal links? If you tell Google that one version is canonical but then act as if another version is canonical, it can cause problems.
(2) Are you sending any other, conflicting cues, like 301-redirects or Webmaster Tools parameter handling?
(3) Is it possible that your canonicalization was too broad? In other words, did you end up de-indexing some product variations that were driving long-tail traffic? For example, let's say you had a product in red, blue and green and you canonicalized them all to the "root" product page. In theory, that might be a good thing, but if people were searching for specifics and you had a lot of long-tail rankings ("buy product in red"), then it could be bad.
-
Yes, they were set up site wide and point to the proper URL for each individual product.
-
Okay so to be sure, you simply set up canonical tags to point to your newly identified "proper" URL for each product, correct?
If so, given the lapse in time between the change and the drop, I would need to assume something else has happened. Some other factor would need to be the cause, if your canonical implementation was executed properly and there's not a major flaw at the code level in the results.
While there is a slight chance it's tied to the canonical change even if that was done properly, I'd definitely look at other factors as well.
-
On every product page.
Here's why: when a new product was added to the website it automatically gave it a url like this one, www.website.com/product/productname1234. And whenever it was added to a product category such as "corner desks," a new url and page were created, www.website.com/product/cornerdesks/productname1234. Google was indexing both (or all - in the case they were in multiple categories) thus creating almost 2,000 duplicate product pages.
We added the canonical tag at the end of April and didn't really see a drop in rank until this week.
-
a canonical tag on every product page? Pointing to a different page or pointing to themselves? And what was the reason for doing so?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should you do on-page optimization for a page with rel=canonical tag?
If you ad a rel=canonical tag to a page, should you still optimize that page? I'm talking meta description, page title, etc.
On-Page Optimization | | marynau0 -
Potential new URL structure for my ecommerce site
At the moment my site suffers from a flat product category structure where over 600 items fall into one category alone. This category is then filtered using a faceted search which appends query strings to the category URL and changes the products displayed on the page. At the moment our product category URL is as follows, www.domain.com/category/greeting-cards and this holds all cards including occasions such as anniversary, birthdays etc and also themes such as animal cards, contemporary cards etc I have proposed changes to my developer to change this structure to include subcategories. I can now go two subcategories deep. For example, "greeting cards > occasions > birthday cards" or "greeting cards > themes > animals". This is reflected in the new URL structure, which has been proposed, www.domain.com/greeting-cards/occasions/birthday-cards. In this URL do I need "occasions" in the URL as I don't think it adds much value to the user? Would I be better of having www.domain.com/greeting-cards/birthday-cards. If a user searches for "birthday cards" then I think this would be more relevant?
On-Page Optimization | | joe-ainswoth0 -
SEO for New Magento Site??!?
Hi All, We have had a new site delivered by our developers (hurrah...the old one was to terrible for words) but we seem to be having a lot of issues with the new Magento platform. What they have done is used the community version and tried to customize it. I came on to this project about a month into the build and although Magento does seem to do a lot things well there do seem to be some problems. From an SEO prespective we have seen some increase on some search terms and a drop of in others. I would be interested in hearing from other Magento users about their experiences with this platform and any ideas on how to crank up the activity. Our site is at www.nationwidepharmacies.co.uk . There are few odd bits including the side navigation which seems to be very clunky and not overly customizable in this version. Any useful criticism would also be well received. Look forward to hearing Nic
On-Page Optimization | | nicc19760 -
Question Regarding Site Structure
I have a quick question regarding site structure that I hope some of you guys could share your opinion on. I watched a white board friday from Rand a little while back where he explains that you need to try and make the site structure as flat as possible. He was saying try having no more that 3 links from the home page to get to the desired location. My question is this. I am looking at a site that has a pretty complex structure that I am trying to clear up as much as possible without making any of there rankings suffer. So they have www.domian.com/general-category/district/town/ and sometimes www.domian.com/general-category/district/town/item-specifics Now i know it is not good as it is, but they are dubious about changing too much as they have some serious traffic coming to the site. But, my question is that all the pages can be found from the home page through the menus/sub-menus. But do these count as a direct link from the home page. Also a problem is that because of this mozbot has detected that there are too many links from the home page and suggested that it should be below 200. But should I make these menu links no index or no follow. Obviously, by doing this, if the link does count as direct from the home page it wont after doing this. Thanks Jenson
On-Page Optimization | | jensonseo0 -
Changing my site (dramatically)
I am about to do a complete site change. I am going to WordPress. I am ranked #2 on SERPS. Will I lose rank for changing everything on my site? I have 500 pages indexed but I am about to have 30k indexed. It is a real estate site that is switching from a "framed" solution, to a listing indexed solution. If I make good use of my keywords etc (on site optimization) will I be at risk of losing risk just for changing my site?
On-Page Optimization | | JML11790 -
Canonical URLs and SEO
After publishing my new wordpress website my on page analysis shows two canonical urls on my homepage. In checking the source code the Yoast SEO plugin states my canoncial url is www.homepage.ca/ This is the only one showing. Having said this I do not add the trailing slash to anything on my url structure. Could this be why the on page analysis tool says there are 2? If so is there any way to resolve this?
On-Page Optimization | | casper4340 -
Small Site Title Tag / Structure Question
Bit embarrassed to ask this question, but will ask it anyway! I have done some quite reasonable basic SEO for clients in the south of Spain with small sites and had reasonable success. My wife and I came to the Pyrenees in the south of France to take over and run bed and breakfast in a lovely old farm and some self-catering accommodation in one of the pastures (with my continuing to do a bit of work for clients too). We are running and developing the place for friends who are away 3-4 years. They had an abysmal site, so we designed one to together: http:www.loubetaspyrenees.com/ (I have given the French version because it's what I am most concerned with - there is an English version in case I can tempt you to a holiday here!) It's been very well received by users, so that's great. We have the place on about 12 agencies amd almost all link to our site, so it serves as a good showcase. Here's my issue (for the French site): It went online 11th Feb and is already doing well for more "long tail" searches, and for more local and specific searches, but is proving slow on our prime search terms. The prime market is French, and they key terms are "Gîtes" for the self-catering accommodation, and "Chambres d'Hôtes" for the Bed and Breakfast. Our key Geographical term for the French market is "Hautes Pyrenees" - it's a departmental area. In Google.fr We are around result 100 out of 600k results for "Chambres d'hôtes hautes pyrénées" and aren't in the first 200 for "Gîtes Hautes Pyrénées". This is a competitive market and we are competing with optimised and long-established agencies but still hope to do better. I know I am losing from poorly constructed title tags cannibablising the results, but cannot see how to solve this: Home Page Title tag: "Gîtes et Chambres d'Hôtes dans les Hautes Pyrénées | les Baronnies" I have two main pages on the Gîtes: Gîte for 2-3 people Title tag "Gîte dans les Hautes Pyrénées pour 2-3 personnes en les Baronnies"
On-Page Optimization | | PeterMurray
Gîte for 3-9 people Title tag "Location Gîte dans les Baronnies Pyrénées pour groupe 3-9 personnes" ("Location" means rental) Google understood the above and put us no 1 out of over 1miillion results for a search for a gite for 9 people in the south west of France ("gite sud ouest 9 personne") And 2 pages for the Bed and Breakfast: B&B in the farm building: "Chambres d'Hôtes dans les Hautes Pyrénées dans une ferme restaurée"
B&B in gite apartments with sitting rooms: "Chambres d'Hôtes dans les Hautes Pyrénées avec salon et terrasse" I am not sure how to handle the titles for the Home Page and for the 4 subpages - sounds silly, but have you any advice on how I might handle these titles better? I thought of using more general terms on the Home Page ("Holiday accommodation in the ..."), but on such a small site (18 pages in each language version) I feel that would be unwise. It seems I must try to find some way of differentiating the titles on the other 4 pages so that i am not cannibalising but where there are so few alternatives I am not sure how! Oh dear, sorry this was so long!0 -
Are Amazon meta tags efficient?
We are probably all familiar with general and Google guidelines for writing title and description tags. But Amazon. com often create another structure where they put in a) amazon.com, b) product name or description and c) the Amazon category the product is featured in, like this: | Amazon.com: Mac Motion Chairs Model 2-Piece Recliner with Matching Ottoman Mocha Microfiber with Walnut Frame: Home & Garden Is this a well developed description tag? |
On-Page Optimization | | KnutDSvendsen
|0