Example of a service site using 100% white hat tactics in a competitive niche
-
Could someone show me an example of a service site that is using 100% content generation/brand building tactics in a boring niche? such as plumbing/electrical/movers, etc. All I see are paid nav/footer links, profile spam, directory submissions etc ranking in every niche. I'm looking for a specific example. Any site will do.
-
Keri
That's a pretty amazing example of using locally sourced content to create unique pages for each city/state and to build local trust.
-
I'd also check out Meathead Movers at http://www.meatheadmovers.com/. I can't speak for all of their tactics, but I know one thing they do is create local content for many of their areas. For example, the Santa Maria page (which is my hometown) http://www.meatheadmovers.com/movers/santa-maria.aspx includes a video they shot about Santa Maria style BBQ, information about the city in their own words, resources, etc.
They sponsor local athletics, especially at Cal Poly, and also work with the battered women's shelters to help move women out of bad situations for free. I don't know if they get any links from this, but it's something that they could go after that would be very natural.
I'm not affiliated with them, beyond using them as a case study for a blog post and talk about negative keywords earlier this year, and having read about them in the local paper when I still lived in the area.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it better to have backlinks from domains with medium DA, UR, using same language and good relevancy, or backlinks from domains with high DA, UR but using another language and with less relevancy?
Dear all, while I understand that quality backlinks with high DA, UR, same-language and relevancy would be best, would backlinks with high DA, UR but less relevancy and using languages other than the one used in my website be something good? Or would they do more harm than anything else and still be outcompeted by backlinks with lower DA, UR but same language and/or more relevancy? Thank you Frank
Link Building | | Frank_Smith0 -
Spammy links redirecting to homepage of site -
Hey guys, I'm auditing a website at the moment and Moz is showing a few spammy links linking to it. The problem is these domains are all 301 redirecting to the domain I'm auditing. Let's say I'm auditing Site A. Site B is been flagged in Moz OSE with 12 spam flags. When I try to open Site B in a browser, it redirects back to Site A. What's the best thing to do, here? Disavowing domains redirecting to the site is surely a bad idea? Cheers.
Link Building | | BrianYork-AIM0 -
Is there enough national traffic to go after for this niche
Hello, For bobweikel.com my niche is hypnosis and weight loss. Most of the traffic is for local terms. Would you consider it useful to go after national traffic in an effort to gain phone clients (long distance) or do you think too many of the terms are going to be served up locally. The local traffic in my area for hypnosis, weight loss, and hypnosis & weight loss are real slow. Looking for strategies (including content strategies) to bring in national clients. Thanks.
Link Building | | BobGW0 -
Best Way to Market a White Paper
Hello everyone, I had to write a white paper for an entirely different purpose than to drive links, but it did come out very well and I think it would be a fantastic tool in my SEO efforts. What do you guys think is the best way to market a white paper? Obviously I will let our email subscribers know about it and place a link to it in a prominent place on the website, but if anyone has any extra ideas, I would love to hear them. Also, what is the best way to host it? Taking the Moz beginners guide for example, I would love to just put it on my server like http://static.seomoz.org/files/SEOmoz-The-Beginners-Guide-To-SEO-2012.pdf but is it necessary that I make it web-friendly like http://moz.com/beginners-guide-to-seo? Can the former do anything for SEO? What if there are links to and from the site? Any advice would be great. Thanks
Link Building | | CleanEdisonInc0 -
Using Online Communities for link building..
Hello. All I have a question in regards to online communities. Is joining an online community( i.e. Industry related forums, commenting on industry related news sites, responding to blog post) a good way to do link building? I don't mean in the sense of spamming but actually being an active part of a online community and adding valuable to the conversation. I have tried posting blog post on a industry related online community: biggerpockets.com but this site does not show up as a link when I pull an open site explorer for my website. Any suggestions ?
Link Building | | AubbiefromAubenRealty0 -
What is white hat seo for google penguin and google panda?
Hi, This is my 1st question to some experts. I need advice on link building. Are following good and white hat seo? 1: Bookmarkings on top sites 2: Top directory submission, or directories that seomoz recommended? 3: Top article directories, yahoo voices, ezine etc.. 4: Top web 2.0, wordpress, blogger, tumblr 5: Guest posts on quality blogs. I was use to with black hat methods (by mistake) , that i was not aware, Some are pure blackhat, that i never did. some time it hard to judge which are black hat. In past google like some links, now most are devalue or got penalty. Now i want to do quality seo work and slow process. any advice will be great regarding quality seo. Thanks.
Link Building | | chsajid110 -
Splitting up pages with more then a 100 links
I got a couple of pages with more then a 100 pages / links on them and thus Seomoz gives me warnings for those pages. For some categories i have over a hundred of pages. I listed all these on 1 sitemap (html) because it is a quick overview for visitors which pages there are. Is it smarter to split them up or is that pollution of the Internet (almost identical pages). If i did so i would use rel="canonical" link to the first page (the original) but is it wise?
Link Building | | JarnoNijzing0 -
Has Anyone Used Zemanta ?
I read a post some time back on zemanta and thought its a great idea to build links and it has a great outreach strategy The two things you need are alot of quality images and the budget for the monthly cost. I do plan to try it in the future and wanted to know if anyone has given it a try here ? Cheers, Vishal
Link Building | | vishalkhialani0