How to launch a Google + Campaign?
-
Recently I've been reading a lot about the benefits of Google + for SEO. The problem is that for local sites their might not be that many people in my niche who are signed up for google +. Now obviously I'd like to get a lot of +'s but whats the best way to go about it? How do I get people to one sign up for a google acount to create a google+ profile and then + my site? Sounds like a double campaign. Any body have any experience with this?
-
Hey Joel,
Although I didn’t have a firsthand experience but I think I can pass my suggestions to you that sounds very actionable…
Targets: target is to get targeted audience to signup and then +1 your page
Target Audience: I am not sure about your target audience but let’s say age group between 25 to 35 years of people is your target audience.
How to go!
Do not just ask them to like the page or add you in circle but instead engage with them in such a way that they get encouraged a get signed up to Google+ and like your page.
For example:
Offer your audience an amazing discount or surprise gift on buying over $150.. this is common but you have to make it different by offering this offer to Google+ users only.
Tell them that if you want to avail the offer you have to be a Google+ user and should added your business in the circle.. this way targeted people will add you in circles… this will attract the people who are not on Google+ and will encourage them to join Google+ +1 your page and avail the discount.
(This is just a rough idea but brainstorming different ideas will make you come up to a good idea that will surly like by your people).
Best of luck!
-
This is how I did it with a local optometrist:
The optometrist has five employees plus himself. This makes six people. I instructed the optometrist to have each employee pick a frame they love each day they work.
The employee picks a frame, writes a bit about why the frame is so cool, who would look good in it etc
They take a picture and walah. Easy blog post.
Through in some other helpful "How To Prep Little Johnny For His Eye Exam" type stuff and you've got useful material.
This allows a small Optic Boutique to create unique web content on a daily basis which, in turn, gives me a way to actual gather social mentions easier than if I had tried to do it with his static brochure site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain Transition: Moving over paid traffic campaigns first
We're planning a domain name (rebrand) transition, and considering our options. We rely heavily on paid traffic. To reduce risk, we’re considering moving AdWords and Bing Ads over campaign-by-campaign to the new domain first, while organic traffic continues to direct to the old domain. Each of our ad groups has a custom, noindex’d landing page. In order to serve paid traffic, we’d at minimum need a front page, and likely a privacy policy page in addition. Here’s a rough outline of what I think a transition like this might look like: Launch new domain with a simple front page, and privacy policy. Move over ppc landing pages on the new domain (noindex'd, robots.txt) Create new ads in existing ad groups directing to the new domain. Monitor ad groups for some time period to verify sustainability. Once we're satisfied with ppc performance, and planned the rest of the organic page migrations, 301 redirect everything to the new domain. Is there any problems or things we should be concerned about with this approach? I'd think it should be fine, but I've been bitten enough from large-scale redirects in the past, that I know I should be nervous.
Branding | | dsbud0 -
Google Contacting Clients in an Adwords MCC?!
I am curious if this has happened to others and if so if you were able to resolve it. Today a client forwarded an email that went to a client account and we were in no way copied on it. This is a client that spends in the 6 figures with us and I was shocked to read (Any bold or italics I have added): Hi *****, My name is Jimmy Morrow and I am an Account Strategist at Google on our Agency Team. Your account was recently selected for free dedicated support this quarter and I will be your new point of contact at Google for all things AdWords. We can go over a few housekeeping things I noticed, broader strategy, and some betas that would be a good fit. Please let me know when you have time for a 20-30 minute phone call when we can go over the accounts and make a plan for working together this quarter. Thanks and just let me know a time that works best for you! Best, Jimmy To me, they have essentially gone around us and with the "housekeeping" and "beta" comments sought to make us look either incapable and/or uninformed. We are Google Partners, etc. and we have clients in our MCC for Adwords. I have never seen an occasion where Google blatantly tried to steal the client as it appears is happening here. This is a client who heretofore had NEVER used Adwords and they have been in business since before there was a Google or an Internet. We brought them to Adwords about 6 - 8 months ago!!! They are spending 6 figures on Adwords and I am ready to pull them out and spend the money elsewhere. We sent emails from our UK and our Houston office and no response from lil ole Jimmy. Our UK team has tried calling Google and nothing and then Chatting with them and we can get nothing. This is a client who has a lot of faith in our abilities based on many things we have done for them that worked and they are the kind of client that let's us know when issues arise. So, they are not going to switch and that is not the issue. The issue is Google acted as if they wanted to embrace agencies and if that is so, why then try to back door them? I hope to hear from others who are handling PPC with Google. Thanks a ton. Robert
Branding | | RobertFisher1 -
Google detects wrong information to compnay's knowledge graph on search index - Please help
This issue is about website properties' information showing on Google's search index with brand keywords. We have 8 different domains that operated separately in 8 countries. All are responsible for their individual domain. When I Google it with our brand name 'Flight Centre' in Google.ca, Google's search index shows company website link with flightcentre.com and detects all information, social profile etc.. from Flight centre Australia. Please see the screenshot. How to change this information that Google shows or detects website link and all other properties from flightcentre.ca? Anybody about with a quick answer would be awesome? IqWeymZ
Branding | | flightcentre200 -
The brand drop down doesn't seem to be appearing for any brands in google.com.hk. Is it something which needs to be set up and registered, or automatically rolled out by Google?
In google.com.hk SERPs the brand drop down doesn't seem to be appearing for any brands. Is it something which needs to be set up and registered, or automatically rolled out by Google? And if so is Google just slow rolling out in this part of the world? Thanks
Branding | | seanfhutchinson0 -
Google Plus for Businesses - Should I add users to Company's Circles (branded page)?
Hi All, I know (or think I know) that one of the easiest ways to gain followers for my brand on G plus is to add people to our company's circles. Naturally, they often add you back. However, what does it mean to people who watch my brand (my G Plus page), the fact that I'm following thousands of people? Should I do it? How does it reflect on us?
Branding | | BeytzNet
Is there a better way to gain followers (specifically for G Plus)? P.S
We obviously have the badge on site but we hardly gain followers that way. Thanks0 -
Google Places Zoom level question
One of my clients (a dealership) has 2 google places listings. One for their actual dealership and one for their parts and service dept (they are separate buildings 5-10 mins away from each other). When you search for their name "Westchester Toyota" both in web and maps the only result is for the parts and service building. Both listings are active and verified (and both are in good standings). The weirder part is that if you take that same search in maps "Westchester Toyota" zoom out a few levels and search again Boom both listings appear... Not only that but the main stores listing is places as listing A. I'm wondering if anyone has ever had this issue and has a solution? I believe on the initial search Google is deeming the parts and service listing as the dominant listing (which is why it zooms in so far) but then Google throws me for a loop making the real listing the "A" when you zoom out. Note: The main listing is closer to Westchester, NY. Any insight is appreciated!
Branding | | Haystak0 -
Splitting our main website in Two... What is the fastest way for the new sites to become a brand in Googles eyes.
In a couple weeks our main website (which generates all of the revenue) will be split into two because of a long term branding / identity crisis. So my question is, how can i make sure (besides obvious 301 redirects) that these 2 new fresh urls become a brand as quick as possible in googles eyes? So far i am thinking of things like: press releases, blog posts with brand mentions. I am not ignorant and expect this to happen overnight, but we need a strong foundation to build on, which is why i am asking Anyone got a list / case study / advise so I can really blow it up on launch week? Thanks 🙂
Branding | | Hyrule0 -
How to control Artist Info sidebar on Google SERP?
Google has added an information sidebar to its SERPs for public figures, including artists of all stripes. Search for "Coldplay" and you'll see what I mean. I'm wondering where Google pulls this information from, and how to keep it complete and up to date. The sidebar includes basic information, including Birthday, Education, Awards and Works (albums / books etc.). In representing an artist, this is now the first encapsulated information presented to user searching for my artist, and I want to make sure it's accurate. Any insight on how to edit this info would be truly appreciated.
Branding | | powerup0