How to launch a Google + Campaign?
-
Recently I've been reading a lot about the benefits of Google + for SEO. The problem is that for local sites their might not be that many people in my niche who are signed up for google +. Now obviously I'd like to get a lot of +'s but whats the best way to go about it? How do I get people to one sign up for a google acount to create a google+ profile and then + my site? Sounds like a double campaign. Any body have any experience with this?
-
Hey Joel,
Although I didn’t have a firsthand experience but I think I can pass my suggestions to you that sounds very actionable…
Targets: target is to get targeted audience to signup and then +1 your page
Target Audience: I am not sure about your target audience but let’s say age group between 25 to 35 years of people is your target audience.
How to go!
Do not just ask them to like the page or add you in circle but instead engage with them in such a way that they get encouraged a get signed up to Google+ and like your page.
For example:
Offer your audience an amazing discount or surprise gift on buying over $150.. this is common but you have to make it different by offering this offer to Google+ users only.
Tell them that if you want to avail the offer you have to be a Google+ user and should added your business in the circle.. this way targeted people will add you in circles… this will attract the people who are not on Google+ and will encourage them to join Google+ +1 your page and avail the discount.
(This is just a rough idea but brainstorming different ideas will make you come up to a good idea that will surly like by your people).
Best of luck!
-
This is how I did it with a local optometrist:
The optometrist has five employees plus himself. This makes six people. I instructed the optometrist to have each employee pick a frame they love each day they work.
The employee picks a frame, writes a bit about why the frame is so cool, who would look good in it etc
They take a picture and walah. Easy blog post.
Through in some other helpful "How To Prep Little Johnny For His Eye Exam" type stuff and you've got useful material.
This allows a small Optic Boutique to create unique web content on a daily basis which, in turn, gives me a way to actual gather social mentions easier than if I had tried to do it with his static brochure site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google+ SERP Visibility For Non Branded Keywords
Hi, I've noticed that a competitors Google+ box is appearing on the right hand side of the Google UK SERPs for a non-branded keyword (open air balustrade). Please see attached image. I've always thought that the Google+ box would only be displayed in the SERPS for branded keywords. How is this Google+ box appearing for non-branded keywords? How can we improve our chances of our Google+ box being shown instead? Many thanks in advance, Lee. vDm914D
Branding | | Webpresence0 -
Google+ Page Question
When we do a search in Google for our brand name like this "google+ whiteboard creations" we see 2 different G+ pages: 1) https://plus.google.com/b/104564843813332206907/ and 2) https://plus.google.com/+WhiteboardCreations/ #2 is our real one which we are trying to promote, grow, etc, etc. However, I'm not sure where the other one came from. Did Google create it? We have the option to "Delete Page" in the settings, but unsure if it will delete the real page we actively manage. Has anyone else had this issue with multiple pages? Any advice as get into G+ more and more? Thanks in advance everyone! - Patrick
Branding | | WhiteboardCreations0 -
Anybody else seeing branded organic traffic decreasing and direct traffic increasing? Anything to do with Google auto-filling URLs?
If so, what could the reasons for this be? Maybe because of Google auto-filling URLs? Thanks for reading!
Branding | | DA20130 -
Google+ what does it take to get a custom url
What does it take to get your own google+ url? I keep getting turned down saying I need more followers. Is does anyone know of a threshold I have to cross to get one? On my personal 534 people have me in their circles and on my company i have 474 +1's.
Branding | | LesleyPaone0 -
Google Changing the Title Tag to Your Brand
A while back google started changing our title tags to have our name in it, which was great and reasonable for the most part. We recently ran into a problem with it as we have some properties on our site that fall under a dba. Here is the example. Title tag: Kolea- Waikoloa Vacation Rentals
Branding | | RobDalton
Kolea is a vacation rental community is a resort called Waikoloa. Waikoloa Vacation Rentals is our company name and www.waikoloavacationrentals.com is our company site. Here is the problem:
Title tag: Hualalai Resort- Waikoloa Vacation Rentals
Hualalai is a completely different place than Waikoloa and we do business in there as Hualalai Vacation Rentals, but keep our properties on our www.waikoloavacationrentals.com site rather than microsites. How can you let google know that what they are doing is incorrect for specific pages? Thanks,0 -
Google is sticking it to E-commerce Companies right?
Hi all, Excuse the rant - but I'd be interested to hear others thoughts on this... I am completely disheartened by the Google Algorithm updates of the last 18 months. They seem to be completely geared up to making life much much harder for E-commerce companies to rank organically, and much easier for informational sites to rank organically, with the only exception being national or global brands that have millions of pounds to invest in off-line marketing like TV advertising. Is it not all a devious strategy by Google to ensure e-commerce companies have to pay for their traffic? It seems like if you genuinely want to compete organically as an e-tailer, without investing millions in off-line advertising, you basically have to become a publishing house as well as shop. My company sells building supplies. There are plenty of magazines and info-sites out there offering tips, advice, interactive tools etc. for how to build your own home, home improvement advice etc. But if I want to start getting 'natural' links, I have to become an online magazine and information resource as well and start competing with these other reputable info-resources - where is the sense in that? If house-builders want advice and information on building regulations, planning permission etc. they'll visit government information sites and other reputable online resources to get that information, if they want to buy materials they'll go to a shop. It just seems like Google is trying to make every site an information resource - how else are you supposed to get natural links without publishing 'sharable' information - no-one shares links to products really, well not building materials anyway - maybe sexy products like ferrari cars and super-duper laptops or sound systems, but no one is going to go "oh that's a really nice piece of timber, I'll share that with all my friends before I buy it". Just feels like it's getting harder and harder and more and more expensive to trade online. What's everyone else think? Luke
Branding | | LukeyB301 -
Google + Circles
This question is so elementary, I'm almost embarrassed to ask it. I am having trouble directing potential followers/friends to Circle us on our Google+ business page. People add to my personal profile page instead, the result of which, i am not building up Circles for my business while I am building my personal profile which i don't care about. I have made personal requests, used our logo on my personal page header saying "Gina Fiedel representing (business name)" and "Visit our Google+ business page", etc. I feel like I'm missing something. Has anyone found any sort of magic bullet for this? Thanks!!
Branding | | gfiedel0 -
Changing a "city" or "town" location in google maps
Hello Mozinators! I have a client I currently work with doing SEO that has a rare problem that I have not come across before nor have I been able to find any information on how to make changes for it. The problem being that the city/township is more of a community that has yet to officially be labeled as a city, yet is still marked as a town on google maps. This is a great step in the right direction however the google maps location is over the wrong place. I have attached screenshots of the google maps for this location. In the top is a place called "Lakewood Ranch" and it is not in the correct spot. Lakewood Ranch should instead be in the bottom corner of the overview screenshot, where the town center is and the medical center off of the "University PKWY" exit. I have absolutely no idea on where to start to get these changes put in place, nor if they can even be put in place. Please let me know! Thank you so much in advance! a86TM.png u1ipV.png
Branding | | jbster130