How to launch a Google + Campaign?

[bronxpad]

Recently I've been reading a lot about the benefits of Google + for SEO. The problem is that for local sites their might not be that many people in my niche who are signed up for google +. Now obviously I'd like to get a lot of +'s but whats the best way to go about it? How do I get people to one sign up for a google acount to create a google+ profile and then + my site? Sounds like a double campaign. Any body have any experience with this?

[MoosaHemani]

Hey Joel,

Although I didn’t have a firsthand experience but I think I can pass my suggestions to you that sounds very actionable…

Targets: target is to get targeted audience to signup and then +1 your page

Target Audience: I am not sure about your target audience but let’s say age group between 25 to 35 years of people is your target audience.

How to go!

Do not just ask them to like the page or add you in circle but instead engage with them in such a way that they get encouraged a get signed up to Google+ and like your page.

For example:

Offer your audience an amazing discount or surprise gift on buying over $150.. this is common but you have to make it different by offering this offer to Google+ users only.

Tell them that if you want to avail the offer you have to be a Google+ user and should added your business in the circle.. this way targeted people will add you in circles… this will attract the people who are not on Google+ and will encourage them to join Google+ +1 your page and avail the discount.

(This is just a rough idea but brainstorming different ideas will make you come up to a good idea that will surly like by your people).

Best of luck!

[samfiora]

This is how I did it with a local optometrist:

The optometrist has five employees plus himself.  This makes six people.  I instructed the optometrist to have each employee pick a frame they love each day they work.

The employee picks a frame, writes a bit about why the frame is so cool, who would look good in it etc

They take a picture and walah.  Easy blog post.

Through in some other helpful "How To Prep Little Johnny For His Eye Exam" type stuff and you've got useful material.

This allows a small Optic Boutique to create unique web content on a daily basis which, in turn, gives me a way to actual gather social mentions easier than if I had tried to do it with his static brochure site.