No links or traffic to our articles
-
Hello,
Our articles are written by a professional in the field, taylored to what we think our ecommerce customers would most want to know about.
But there is no traffic to our articles and almost no inbound links.
We have 15 articles around 500 words (roughly) each. We've got a right sidebar banner about our FAQ and articles and a rotating banner with one slde about our articles. Also, we have a tab at the top. We've had a good article section for 5 months, and a descent one for a couple of years
Could it be our industry, or what can we do?
-
500 words seems pretty short, are you sure these are high quality articles?
What are you doing to promoted these articles? Are you sending out e-mails to other people in your niche that would be interested in your articles? Contacting them on Twitter and other social media? Posting your article to social bookmarking sites? Submitting your articles to news sites for your niche?
Like Donnie said, you can just build it and expect people to find it. Make great stuff and do some outreach. If that doesn't get you any traction, maybe your content isn't being received by your audience as well as you thought it would be.
-
Probably a boring niche... my specialty : )
I would recommend guest blogging in relevant niches. Myblogguest.com is a great place for that. Also see if you can find someone in your field that has a large social media presence to share some of your information with. SEOmoz is full of useful blog posts with strategies to gain relevant traffic.
SEO is not just build it and they will come. You must build and share it, create info graphics, Press releases (PRweb or another reliable source), create a contest and write a PR for it, maybe Donate and write a PR. Be sure to use variations of your keywords when linking.
In my opinion the best linking anchor structure is 70% brand name keyword 20%long tail keywords 10% exact keywords
Tip: If you want something from someone you must give value first. I offer potential link building partners all types of things, it depends on who and how. Example: Sometimes I find problems with a site or poor graphics. I can offer my services in exchange for a link.
There may be other factors preventing you from ranking however without your sites URL I cannot help.
The beauty of a boring niche is its boring for your competition as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tag Clouds in Google Despite Canonical Links for Single Tags/Articles
I am frustrated to see a lot tag clouds in Google even though I programmed my tagged pages to display a canonical link to the linking article if the is only one result for the tag cloud. The goal to to make sure that the article, which is of better quality than the tag page, ends up in Google without a bunch of thin tag pages getting in there. For instance this article should be in Google and this tag should not be because that tag has a canonical URL for that article. I do not have a lot of experience with tag cloud SEO because I prefer to limit such pages to categories, but I have found tag clouds to be important for aggregating information for specific issues, people, or places that are not already a site category. Some tags I have used to power social media pages that update automatically from RSS feeds for their related tag archives. That is quite useful for pages like that. Should I start using Meta noindex for those instead of rel canonical? I have already done that for author profiles because author profiles get a lot of on site links compared to individual articles because my gridviews use javascript for paging. The same is true for the tags, so if a tag is tagged in 30 articles it will have links from 30 articles but if those articles are not in the latest 20 for that tag only the latest 20 will have links back from the tag archive. I also suspect having a lot of tag pages with little content to negatively impact my indexing rate. I will see a number of recent tag pages added before new articles.
On-Page Optimization | | CopBlaster.com0 -
Can I use nofollow to limit the number of links on a page?
My website is an ecommerce and we have on homepage about 470 links ! 1. We have a top bar with my account, login, faq, home, contact us and link to a content page. 2 . Then we have multistore selection 3. Then we have the departament menu, with several parants + child category links 4. Then we have a banner 5. Then we have a list of the recently sold and new products. 6. then we have an image grid with the most important cms/content pages (like faq, about us, etc) 7. then we have footer, with all info pages, contact us, about us, my account etc. There are some links that are repeted 2, 3 times. For a user it is easier to find the informations but I'm not sure how search bots (google) deal with that. So I was thinking on how can I have around 150 links to be followed. To remove the links from the page is not possible. What about to add nofollow to repeted links and some child category, as the spider will crawl the father and will access child on the next page? Is this a good strategy?
On-Page Optimization | | qgairsoft0 -
Is a Mega Menu with over 300 links in it hurting my rankings?
I got hit pretty badly by Panda 4.0 (1/3 of my traffic lost), and I'm fairly certain it was because Google had potentially indexed over 20 million pages from a site filtering piece of software and got done for duplicate content. I have since fixed that using URL Parameters and that 20 million is down to 2.7 million now and I have submitted a clean site map, so now I wait. I have just done a site relaunch and am trying to determine if there are any other issues. I run an online store, and I have a mega menu with well over 300 links in it - makes the user experience really quick and easy to jump exactly where you want - and then I have about 30 links in the footer. I know there's a 'no more than 100 links on a page' guideline for Moz, but does anyone know if Google is smart enough to see the same header / footer navigation structure on every page of a site and know it's navigation and not water down the rest of the links, or do I need to re-think and simplify my navigation? It's one of those things that's there for a user experience and now I'm worried that I'm being penalised. The site is www dot shopnaturally dot com dot au
On-Page Optimization | | sparrowdog0 -
Related Items Links
Hi, If an item page has 'related items' links and 'you may also like' links - and both those are essentially the same links, doesn't it make sense to only have one set?
On-Page Optimization | | Freelancer130 -
Webpage with around 200+ inter links per page
HI, I have a client that I recently took on and I run a SEOmoz crawl on the website and a minor error was that .. 1. web pages have more than 200+ interlinks, reason for this is becuase the client offers a service to every place in the world and then has links to contact us/about us etc those kind of pages. is this something we need to strongly avoid? 2. The title tags are all over the suggested amount by 1/2 letters. - again is this really bad?
On-Page Optimization | | Prestige-SEO0 -
Internal linking best practice
See example: car rental - sedans - bmw car rental - sedans - audi car rental - sedans - ford (internal links to sedans - audi, ford) or (internal links to suv - bmw) car rental - suv - bmw car rental - suv - audi car rental - suv - ford (internal links to suv- audi, ford) or (internal links to sedans- bmw...) Should I cross link only between the product page under each category or can I link between different products under different categories? From a user point of view, I think it will give him more options if he wants to choose the same brand but a bigger vehicle although I have read numerous posts saying that we should be internally linking most of the time within the same category. User experience or SEO?
On-Page Optimization | | echo10 -
Breadcrumb links
Hello. Are the breadcrumb links valued more over other links ? (google searches for them specificaly to display them in the results)
On-Page Optimization | | seo.academy0 -
Randomly Generated Links & Passing PageRank
Hi all, If you were to have links that were randomly generated on each refresh, how would they be treated? I would imagine that they are treated normally and isolated to each crawl. So Google would just see the link structure changing from crawl to crawl and therefore give no long term value to these links. Any ideas? Thanks for your responses! Nick
On-Page Optimization | | NickPateman810
