Yelp, yahoo, local directories..
-
We are currently in one location and we are moving our office.
Would it be better to leave all the directories and add new listings with the new address? This way we get 2 listings until someone in this address claims a business here.
or
Would it be better to change all the existing to the new address?
-
Hi Donnie,
If you're vacating the old address and will be located solely in the new office, you need to change all existent listings and citations to reflect your new address. The reason this is so important is that Google can become very confused if they find two sets of NAP (name, address, phone number) for your business and may not trust your new information because the old info is hanging around out there.
As Guy has pointed out, this is a time consuming process. Do a little every day and you can get it done. It really is necessary. Good luck!
-
No matter what, it is a pain in the butt. We've moved three times and have three different addresses listed all around the web. Tackling this is a huge project and takes a lot of time. I'd suggest worrying only about the big players that show up when you search your brand.
I'd rather have one strong listing versus two listings. Plus, having address listed as some where else can confuse clients as to where to go or mail items.
Good luck.
-
Your point in having the next business list at your old address is a valid concern. If you are keeping a presence at this old address and opening an additional new address, you do not have to change the existing listings and citations. Simply start building an additional local listing.
If you are moving all together, leaving the old location, you likely will have a lot of work ahead of you. Most importantly, develop a plan on how and when to change your listings to the new address. It is a massive job and you want to be prepared, knowing what and where you need to change when that day comes.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
OK to have multiple local business structured data on one website?
Hello there, I'm working on implementing local business structured data for a website but we have multiple offices. Is it okay from a Google perspective to add different local business data on different pages of the website, or can I only use one set of local business data site wide? Many thanks, Gill.
Intermediate & Advanced SEO | | Cannetastic0 -
Local business with two separate websites...what to do?
Hey Mozzers! I have a client that I'm helping with some online ad campaigns for lead generation, but they recently had an SEO issue pop up I'm looking into for them. For whatever reason, they have 2 websites. Those are: http://www.healthsourceofroyalpalmbeach.com/ (newer site) http://www.healthsourcedecompression.com/ (older site) Their local listing is connected to the older site (above) and that's where they have all of their reviews. I know the BEST solution is probably to nix one of the sites and setup proper redirects, but how can they keep BOTH sites without damaging their SEO efforts? Currently, BOTH sites rank on page one for their primary kw target "chiropractors royal palm beach fl" Appreciate the help! Ricky
Intermediate & Advanced SEO | | RickyShockley0 -
Should I switch all paid-for directory backlinks to nofollow backlinks?
Hello Mozzers, I'm looking at a niche party services directory (b2c), established for over 8 years. They're not using nofollow tags on backlinks from their paid entries (free entries only get phone numbers and not backlinks). If they suddenly switch all the paid-for backlinks in their directory to nofollow backlinks, might that have some kind of negative impact. Switching sounds like the best way forward, but I want to avoid any unintended consequences. Perhaps I should only implement this change gradually? Thanks in advance, Luke Edited 30 minutes ago by Luke Rowland
Intermediate & Advanced SEO | | McTaggart0 -
Will changing a subdirectory name negatively effect local ranking?
We submitted a group of 50+ franchise stores into UBL to fulfill directory listings back in September. We are now looking at changing the some of the URL structure to include city names. Example: website.com/store/store-name(not city) to website.com/location/city-store-name Will changing the subdirectory and resubmitting to the directory aggregators negatively effect their search results? Thanks, Jake
Intermediate & Advanced SEO | | AESEO0 -
Googlebot on paywall made with cookies and local storage
My question is about paywalls made with cookies and local storage. We are changing a website with free content to a open paywall with a 5 article view weekly limit. The paywall is made to work with cookies and local storage. The article views are stored to local storage but you have to have your cookies enabled so that you can read the free articles. If you don't have cookies enable we would pass an error page (otherwise the paywall would be easy to bypass). Can you say how this affects SEO? We would still like that Google would index all article pages that it does now. Would it be cloaking if we treated Googlebot differently so that when it does not have cookies enabled, it would still be able to index the page?
Intermediate & Advanced SEO | | OPU1 -
Universal Search vs Local Organic
Hi, My web site has high rankings in universal SERP's. However, in my city organic search the competitors’ web sites that even don’t show up in universal Serp’s have higher rankings than mine. Not sure what I’m doing wrong. Thanks for any insight.
Intermediate & Advanced SEO | | Zlhe0 -
Local SEO (Rankings) + UK-wide SEO (national rankings) - achieving both
Hi All, For clients wishing to sell online / generate leads nationally, yet still want to have a local online presence to attract town / county-wide customers, I've often placed Town / County locations within both the Title Tag (or just County if space is limited) and Meta Description, plus within the Hx headings, Alt-text and within the footer of every page. My question is, does adding the location of the client within these fields really infringe their attempts to rank nationally, as some nationally ranked pages have no mention of location while others have their location (Town, County or Both) shown within them? Any help, insight or feedback greatly appreciated 🙂 Happy New Year Tony
Intermediate & Advanced SEO | | Tony-Dimmock0 -
Redirecting www.example.com to www.example.com/directory/
Hi All, There's been some internal debate going back and forth about redirecting the homepage of a site to a directory. There are a few different POVs circulating, one of which is that it's no different than redirecting to a /index page. Basically, the homepage is ranking for the keyword that we want the directory to rank for but I can't seem to justify placing this type of redirect. The content on both pages is different, but for the term both the homepage and the directory make sense to rank. Has anyone ever done anything like this before? Can anyone see any reason to do something like this? I believe this move would dilute the link value we currently have going to the homepage and potentially cause us to lose our #2 slot with the homepage in favor of a lower spot with the directory. I'd love to hear any thoughts on this/learn if anyone has experimented with this tactic. Thanks in advance!
Intermediate & Advanced SEO | | JamieCottle280