E-Commerce more emphasis on root domain and categories?
-
Hi all,
I'm still in my dilema after taking over this ecommerce site. Currently running Volusion(please for your own sake never use them, 7$ for each GB over), I plan on taking the site to a dedicated server running on Magento.
Should we worry too much since majority of our links are to the root domain while a small portion is to actual products? I think there should be more emphasis on the categories and root domain rather than actual product pages. I mean this is e-commerce and not a content site.
Thanks!
-
Yes very true. Volusion is just extremely limited, and even FTP access is not really FTP access. The software seems to be outdated compared to some other carts, and their "SEO" is just meta data.
Open source carts are probably the way to go but will cost more initially.
-
Thank you
-
Volusion is based on programming that is over 10 years old. It is difficult to customize as much of the programming is not touchable by the site owner. They moved their hosting from Rackspace to their own servers. Up time reliability is not what it needs to be. They spend money marketing their product and not enough money on customer support. Communication is not very open. When a problem occurs, they blame it on third parties.
In short, they are riding on previous success and not making the needed customer requested improvements.
-
EugeneF,
You mention Volusion have other issues? Would you elaborate. Since we use Volusion for 3 of our sites
Regards
Tony
-
A couple comments:
On where to place you emphasis: Both products, categories, and home page should be used for SEO. You will capture the greatest number of long tail phrases this way. Product pages will capture searchers with specific intent for individual products. Category pages will capture searchers who have a more general intent. Home pages can be leveraged for a few items or categories you want to spotlight. (Often used for new "featured" items).
Search term: Basket ball shoe - goes to category page
Search term: Nike 980 size 11 - goes to product page
On your Volusion / Magento issue:
Your Volusion issues with bandwidth can be solve with offsite hosting of images. This will save you the bulk of your bandwidth problem. (There are other issues with Volusion, but this one is easy to solve)
Magento seems to have speed issues when you scale up your web site to thousands of products and high order counts. I have been looking at Megento, but do not use it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a downside to "closing" a domain and 301'ing to to your main domain?
We have a domain which was optimized for a specific keyword. It does very well for that keyword, but seems like it has in turn caused our primary domain to be penalized (back to page 3) for that same keyword (We think they've figured out the connection). The optimized domain (only one page) has links on it to our primary domain, so I don't want to delete it as that's where our traffic currently comes from. But if I deleted it and 301'ed it to the primary domain is there a downside? Alternatively I could disavow it, but if the search engines know it's the same owner will they hold that against all domains? Or, alternatively again. Should I turn it into a more substantial website? Which could in turn remove it's "spamminess". Any suggestions are welcomed!
Link Building | | absoauto0 -
Domain Authority and Page authority for external links. What's the difference in value?
Hi Guys. I understand the difference between page authority and domain authority in terms of how likely that page is to rank. But what about a links from a high DA site, but from a low PA page? We’ve identified a client with extremely high DA (73/100), but their blog page has a PA of 1/100. Would a link from this page be pretty much valueless due to the low PA? Or would it still be quite strong as the DA is so high? Perhaps you could point me to some good reading or Moz post on this topic? Thanks guys. Isaac.
Link Building | | isaac6631 -
Multiple Links from High Ranking Site Vs. Links from Multiple Domains - What's More Important?
I understand it is important to get links from many quality domains. Currently, I do have links from top domains (PR, Trust) and it I can get more from (high rank) pages on these same domains. Would it be better to focus on expanding my reach (find additional domains to link from) or to continue to build links from the current domains I have a connection with? What is weighted more? I realize doing both is important, but trying to figure out how to best use my time. Thanks! David
Link Building | | DWill0 -
Buying a domain from auction
Hi Mozer's There is a domain in auction. I can see it has a PA of 40 and DA of 29 and PR of 2 Is it worth buying for $999? any suggestions?
Link Building | | riyas_heych0 -
Building on Brand for a keyword heavy domain with bad backlink profile
The domain is keyword heavy think along the lines of "mountainbikes.com" and they are ranking ok for mountain bikes, however on inspection they have a LOT of poor quality back links and a lot of those links are anchor text phrases (and far too much of it!). A lot of people recommend building on brand in situations like this, however how would I go about doing this for a site without a branded domain name? In this case their is a company name but it's not the same as the domain name, would you simply build links using the company name "Uber Bikes" or use the domain www.mountainbikes.com. If the aim is just to build a more varied back link profile then I guess using both would be good? Thanks in advance! 🙂
Link Building | | SEOKeith0 -
Domain Autorithy drop from 18 to 14!!
Hello, I was surprised today by my domain autorithy drop from 18 to 14 in one single day. A couple of days ago I started to use Hubspot demo and for some strange reoson yesterday I had a huge ammount of visits yesterday. My domain autorithy was 18 yesterday and today is 14 and the links to my site increased almost 1500. Whats is happening? Tks in advance! Pedro Pereira
Link Building | | PedroM0 -
When searching for high quality links, in a niche area such as real estate, does page rank factor into a search or is page / domain authority the most important factor?
After having employed many different methods for finding good link partners I am now finding it more difficult to reach out and identify good quality links for a niche area such as real estate. Does page rank factor into the search much or is it better to focus on page / domain authority as a major factor?
Link Building | | casper4340 -
How is it a root domain can have a high mozrank but a low DA?
I know a site that has a DA51 but the mozrank is like 5.95 I thought the same components made up those rankings? Can someone explain the difference?
Link Building | | joemas990