Best practice for rich snippet product data - which page shows up?
-
We have a website with thousands of pages that rank locally for a specific service we offer. What I'd like to do is add rich snippets to these pages. I'd like to setup the services we offer as 'products' in the rich snippets, so that our 2 services show up below the url as rich snippets.
I guess I'm not sure if the markup is supposed to be on the product page itself, or if I should use the offerurl tag, to create a separate page on the site whose only purpose is to have a long list of the services we offer pointing to the local pages as the offer url's. What do I do with this page? what are best practices for this offer aggregator? Are there any resources I can look at? Am I even doing this right? I'm new to having markup pages, and I'm hoping that the markup code doesn't actually need to be on the product offer page itself, but that the product offer page is the one that shows up on the results - that is my last question actually - which page will show up? the offerurl link, or the actual markup page.
-
I really recommend you watching the video I posted below, it is a SEOmoz webinar on Rich Snippets.
The markup should be on the product pages themselves, the offurl tag could complicate things. The other questions that you have I'm not too sure of.
I hope this helps.
Zach
microformats-real-life-use-cases microformats-real-life-use-cases
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Clean-Up - Best Practices & Procedure?
Hello Again, I have taken over managing a website for about 2 months and have fixed a whole heap of problems. Im now turning my attention to the URL rewrites as there are ALOT of them. I have fixed the most problematic offenders that were blocking products and all sorts of mischief but I now want to clean them up. The website is on Magento, and there are 240 custom URL rewrites. Question 1: Am i correct that I should edit the links on my website so that they link directly to the new page instead of utilising the re-direct for best SEO results. Question 2: If my website doesn't utilise the URL rewrite (fixed in question 1) its only purpose is to transfer link juice from any external link the page had before. If this page didnt have any external inbound links then I can delete the URL rewrite as it serves no purpose. Question 3: If Q1 and Q2 are correct, what is the quickest way to check the inbound links to a page quickly so I can make a quick decision on if i should remove the re-write. Many Thanks in advance!
Technical SEO | | ATP1 -
How to stop crawls for product review pages? Volusion site
Hi guys, I have a new Volusion website. the template we are using has its own product review page for EVERY product i sell (1500+) When a customer purchases a product a week later they receive a link back to review the product. This link sends them to my site, but its own individual page strictly for reviewing the product. (As oppose to a page like amazon, where you review the product on the same page as the actual listing.) **This is creating countless "duplicate content" and missing "title" errors. What is the most effective way to block a bot from crawling all these pages? Via robots txt.? a meta tag? ** Here's the catch, i do not have access to every individual review page, so i think it will need to be blocked by a robot txt file? What code will i need to implement? i need to do this on my admin side for the site? Do i also have to do something on the Google analytics side to tell google about the crawl block? Note: the individual URLs for these pages end with: *****.com/ReviewNew.asp?ProductCode=458VB Can i create a block for all url's that end with /ReviewNew.asp etc. etc.? Thanks! Pardon my ignorance. Learning slowly, loving MOZ community 😃 1354bdae458d2cfe44e0a705c4ec38dd
Technical SEO | | Jerrion0 -
If my home page never shows up in SERPS but other pages do, does that mean Google is penalizing me?
So my website I do local SEO for, xyz.com is finally getting better on some keywords (Thanks SEOMOZ) But only pages that are like this xyz.com/better_widgets_ or xyz.com/mousetrap_removals Is Google penalizing me possibly for some duplicate content websites I have out there (working on, I know I know it is bad)...
Technical SEO | | greenhornet770 -
Multiple Sites Duplicate Content Best Practice
Hi there, I have one client (atlantawidgets.com) who has a main site. But also has duplicate sites with different urls targeting specific geo areas. I.e. (widgetmakersinmarietta.com) Would it be best to go ahead and create a static home page at these add'l sites and make the rest of the site be nonindexed? Or should I go in and allow more pages to be indexed and change the content? If so how many, 3, 5, 8? I don't have tons of time at this point. 3)If I change content within the duplicate sites, what % do I need to change. Does switching the order of the sentences of the content count? Or does it need to be 100%fresh? Thanks everyone.
Technical SEO | | greenhornet770 -
BEST Wordpress Robots.txt Sitemap Practice??
Alright, my question comes directly from this article by SEOmoz http://www.seomoz.org/learn-seo/robotstxt Yes, I have submitted the sitemap to google, bing's webmaster tools and and I want to add the location of our site's sitemaps and does it mean that I erase everything in the robots.txt right now and replace it with? <code>User-agent: * Disallow: Sitemap: http://www.example.com/none-standard-location/sitemap.xml</code> <code>???</code> because Wordpress comes with some default disallows like wp-admin, trackback, plugins. I have also read other questions. but was wondering if this is the correct way to add sitemap on Wordpress Robots.txt http://www.seomoz.org/q/robots-txt-question-2 http://www.seomoz.org/q/quick-robots-txt-check. http://www.seomoz.org/q/xml-sitemap-instruction-in-robots-txt-worth-doing I am using Multisite with Yoast plugin so I have more than one sitemap.xml to submit Do I erase everything in Robots.txt and replace it with how SEOmoz recommended? hmm that sounds not right. User-agent: *
Technical SEO | | joony2008
Disallow:
Disallow: /wp-admin
Disallow: /wp-includes
Disallow: /wp-login.php
Disallow: /wp-content/plugins
Disallow: /wp-content/cache
Disallow: /wp-content/themes
Disallow: /trackback
Disallow: /comments **ERASE EVERYTHING??? and changed it to** <code> <code>
<code>User-agent: *
Disallow: </code> Sitemap: http://www.example.com/sitemap_index.xml</code> <code>``` Sitemap: http://www.example.com/sub/sitemap_index.xml ```</code> <code>?????????</code> ```</code>0 -
Page MozRank and MozTrust 0 for Home Page, Makes No Sense?
Hey Mozzers! I'm a bit confused by a site that is showing a 0 for home page MozRank and MozTrust, while its subdomain and root domain metrics look decent (relatively). I am posting images of the page metrics and subdomain metrics to show the disparity: http://i.imgur.com/3i0jq.png http://i.imgur.com/ydfme.png Is it normal to see this type of disparity? The home page has very little inbound links, but the big goose egg has me wondering if there is something else going on. Has anyone else experienced this? Or, does anyone have speculation as to why a home page would have a 0 MozRank while the subdomain metrics look much better? Thanks!
Technical SEO | | ClarityVentures0 -
Optimal / Best Practice Title tag
Hi Guys, Am I write in saying google will take / create many variable from your title tag? Graphic, Web Design and Online Marketing in Ireland | Company Name results: Graphic Design, Web design, Web design in Ireland, Online Marketing in Ireland, Online Marketing, Graphic and Web Design, etc etc. (plus lots of long tail there as well). Would this be considered the optimal way as 'Design' is the common denominator for Graphic & Web. Then Ireland can be common to every other keyword such as Graphic design, Web design, Online Marketing. (in ireland) The reason why I ask is: lately I've notice title tags being stuffed with keywords and don't actually read correctly in the SERP My suggested way could have more benefits plus it reads well. Your thoughts, thanks.
Technical SEO | | Socialdude0 -
What's the difference between a category page and a content page
Hello, Little confused on this matter. From a website architectural and content stand point, what is the difference between a category page and a content page? So lets say I was going to build a website around tea. My home page would be about tea. My category pages would be: White Tea, Black Tea, Oolong Team and British Tea correct? ( I Would write content for each of these topics on their respective category pages correct?) Then suppose I wrote articles on organic white tea, white tea recipes, how to brew white team etc...( Are these content pages?) Do I think link FROM my category page ( White Tea) to my ( Content pages ie; Organic White Tea, white tea receipes etc) or do I link from my content page to my category page? I hope this makes sense. Thanks, Bill
Technical SEO | | wparlaman0
