Does google detect all updated page with new links
-
as paid links?
Example: A PR 4 page updates the page a year later with new links. Does Google discredit these links as being fishy?
-
If you're worried about this then ask the site to do a larger content update on their page rather than just changing a link. Get them to add an editorial note that says when the update happened and why.
A lot of "keyword sponsorship" services only change phrases into links and don't actually update the content. Plus if ti comes down to a manual review you've almost got proof that it's not just some crappy links you've paid for.
-
There are two pieces of advice I can share:
1. As an SEO you should be intimately familiar with Google's Guidelines: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769
2. As long as you are following the guidelines in good faith, you should have nothing to worry about at all.
If you sincerely practice white hat SEO these are not things you need to worry about. On the other hand if you step into grey/black hat at times, then you have a good reason to be concerned.
-
yeah def. But what may seem like legitimate and white hat webmaster to webmaster outreach clearly also resembles paid links. Just hoping to not get penalized for something that represents something else. Which seems harder and harder with every algo update
-
does google detect all updated page with new links as paid links?
No.
There are plenty of legitimate reasons to update an older page. For example, an article may have been written in 2010 on a given topic such as "Best Vacation Hideaways in Hawaii". In 2012, another author may write a similar article. The original article author may then offer a link to the newer article stating "for more ideas see [insert new article link].
The above is a legitimate example of why an older article may receive a new link.
With the above noted, almost any authentic technique can be transformed to a black hat tactic. Google has numerous methods for detecting pages which try to manipulate links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
HELP! How do I get Google to value one page over another (older) page that is ranking?
So I have a tactical question and I need mozzers. I'll use widgets as an example: 1- My company used to sell widgets exclusively and we built thousands of useful, branded unique pages that sell widgets. We have thousands of pages that are ranking for widgets.com/brand-widgets-for-sale. (These pages have been live for almost 2 years) 2- We've shifted our focus to now renting widgets. We have about 100 pages focused on renting the same branded widgets. These pages have unique content and photos and can be found at widgets.com/brand-widgets-for-rent. (These pages have been live for about 2-3 months) The problem is that when someone searches just for the brand name, the "for sale" pages dramatically outrank the "for rent" pages. Instead, I want them to find the "for rent" page. I don't want to redirect traffic from the "for sale" pages because someone might still be interested in buying (although as a company, we are super focused on renting). Solutions? "nofollow" the "for sale" pages with the idea that Google will stop indexing "for sale" and start valuing "for rent" over it? Remove "for sale" from sitemap. Help!!
Intermediate & Advanced SEO | | Vacatia_SEO0 -
Link from Google.com
Hi guys I've just seen a website get a link from Google's Webmaster Snippet testing tool. Basically, they've linked to a results page for their own website test. Here's an example of what this would look like for a result on my website. http://www.google.com/webmasters/tools/richsnippets?q=https%3A%2F%2Fwww.impression.co.uk There's a meta nofollow, but I just wondered what everyone's take is on Trust, etc, passing down? (Don't worry, I'm not encouraging people to go out spamming links to results pages!) Looking forward to some interesting responses!
Intermediate & Advanced SEO | | tomcraig860 -
Intra-linking to pages with a different Canonical url ?
Hello Moz Community! I'm hoping to get some advice around intra-linking practices and the benefits when a page that is being linked to has a different canonical tag than it's own URL. Confused? Allow me to elaborate. Scenario: Background: Ecommerce Company is trying to increase its organic ranking for key, broad terms in the cycling industry. Ecommerce company is trying to rank its category pages for a main term. To help this, the company focusing on increasing the quality of its intra-linking structure (the links and anchor texts that link to another page within the site). Example goal: to have it's Road Cassettes category page rank for 'Road Cassettes' Company's 'cassettes' main category page is here: /Components/Drivetrain/Cassettes/ And the company uses filtered navigation logic to drill down into 'road cassettes' specifically: /Components/Drivetrain/Cassettes/?page_no=1&fq=ATR_RoadBiking:True SEOs are instructed to include occasional links back to this page, with SEO friendly anchor text, to help strengthen it's authority for the main term. The Issue / Question: Main category URL: /Components/Drivetrain/Cassettes/ Road Cassettes category URL: /Components/Drivetrain/Cassettes/?page_no=1&fq=ATR_RoadBiking:True Road Cassettes Canonical URL: /Components/Drivetrain/Cassettes/ The canonical URL of the filtered Road Cassettes category is its main category URL. Will Company be able to effectively rank its Road Cassettes category URL for 'Road Cassettes' if the canonical URL is the main category? Should the canonical URL not be the main category? OR Will increasing the intra-linking to the Road Cassettes URL help the main category URL rank for 'Road Cassettes' - by passing all it's authority?
Intermediate & Advanced SEO | | Ray-pp0 -
Hit by Google updates; Some good advice needed
Hi, Here`s my domain http://www.kent-website-designer.co.uk/. Registered in 2007. We have took a big hit from the updates in the last 6 months and its really affecting revenue. I know when you look at the site you may well think WOW this is 2007 SEO and youre right it hasnt been updated in some time as of last year we ranked very highly and it gave us enough business to concentrate on. However up until last year many of my competitors were using same onpage and offpage strategies....and probably a few of you were too! So now the inquiries and income is drying up. However, I provided myself with an income from my efforts, rather than be unemployed, so I want to get it back on track. I visited the Google webmaster forums to query a couple of webmaster account queries and basically got beat up by the rude and arrogant google forum admins. Basically they said I was a spam site who shouldnt be in business. How very nice! 1. I have EMD - but domain age should mean something? 2. I lost a few links from https://www.getsafeonline.org/partners-and-supporters/ in the last year which hasnt helped when they reorganised their content. Same with other trusted sites we lost links. We are left with low quality links. 3. Some CMS sites have replicated our footer links on a large scale, which wasnt intentional but may look as link spam, plus they arent no followed as G prefers. 4. Google seems to have become intelligent? Apparently it can detect content which is negative in outdated seo advice. How, can it understand context and meaning so older seo advice isdetected as spam content? 5. No pages are de indexed just a rank drop to 30 - 60 positions. 6. Over optimised H1`s? 7. Is Pipe command in titles now negative? So its sink or swim time I guess. The siteand domain is honest but neglected and probably should re align the business with what we can offer. We got away with that SEO but clearly things have changed. However with no grey or black hat at least we arent overly worried by removing links. Also looking for an SEO company who we can outsource with a white label solution in order to offer SEO. I dont need beating up, short and to the point critiques please. Pros and Cons Many thanks.
Intermediate & Advanced SEO | | xtopher661 -
It Doesn’t Matter Where You Point Links, Google Will Pick The Page
Hi Guys, I have a site that ranks quite well in a very competitive vertical and the company is now planning to do a site relaunch. SEO is very important to them and all of the sites within in the top 10 have the primary keyword in the urls example search: key1 key2 site.com/key1-key2/
Intermediate & Advanced SEO | | VividLime
site.com/ key1key2/
site.com/key1key2.php Our site is the only one that is positioned within the top 10 without the keyword in the url and homepage only listing so the top 10 result looks like search: key1 key2 site.com/key1-key2/ site.com/ key1key2/ site.com/key1key2.php oursite.com sitekey2.com/key1-key2/
key1site.com/key1key2.html Currently we do not have a separate landing page for the target keyword hence why link building is focused on the homepage. As part of the consultation, I recommended we create a landing page for our primary keyword so we get **oursite.com/key1-key2/ **and shift the on-page keyword balance towards this page. the hope is, we get search: key1 key2 site.com/key1-key2/ site.com/ key1key2/ site.com/key1key2.php oursite.com/key1-key2 sitekey2.com/key1-key2/
key1site.com/key1key2.html Would Google simply replace my current domain only list for the most relevant url for a term? Does anyone have any experience with this? Or would i need to build links into the new url for the change to take place. what i'm hoping for and expecting, is for somthing like this to happen http://www.seowizz.net/2011/04/it-doesnt-matter-where-you-point-links-google-will-pick-the-page.html0 -
Too many links on home page?
I run a forum that currently has 351 links on its home page (and p.1, 2 etc.) due to all the tags that appear under feed items. Is it a viable solution to get this number down to simply nofollow all of these tag links? How else can I get this number of links down recorded by Google down, or is it not something I should be especially worried about?
Intermediate & Advanced SEO | | staingurus0 -
Google Plus Links - Good for SEO?
I created a link on my Google Plus page under the recommended links with the relevant anchor text and url. It turns out that this is a do-follow link from a webpage with a Page Rank of 8. Is this just too good to be true or have Google genuinely missed something?
Intermediate & Advanced SEO | | MartinHof1