SEO MOZ technical questions

[GAZ09]

Hi there,

I would be very grateful if you can provide me with an explanation to the following so I understand it better - what do these heading mean?

1. Domain Authority: (out of 100)
2. Domain MozRank: Domain MozTrust: Total Links:
3. Ext. Followed Links:
4. Linking Root Domains:
5. Followed Linking Root Domains:
6. Linking C-Blocks:

Thanks very much guys, much apprciated.

Thanks

Gareth

[RobBennett]

Is someone able to say whether it is Domain Authority or MozRank that is more equivalent to PageRank?

Also, what does it mean if a site's MozTrust is a good bit higher than its MozRank? Does this suggest that the site is in a general sense getting more links from highly trusted URLs than it is from moderately trust URLs? Which helps more in ranking, MozTrust or MozRank? Is MozTrust particularly important when trying to rank for highly competitive keywords?

I am grateful for any help that anyone can offer.

Rob

[alhallinan]

Great reply, Daniel. Thumbs up.

[GAZ09]

Hi Daniel,

Thank you so much for your detailed response - this is very useful! I am far more clued up now...

Cheers

G

[DanDeceuster]

1. Domain Authority- this is kind of like SEOmoz's version of pagerank, only on a 100 point scale instead of 10. The more links you have to all the pages of your domain, the higher it's authority. The more links you get from other authorities, the higher your authority.

2. Mozrank is here: http://www.seomoz.org/learn-seo/mozrank

3. Ext. followed links is how many of your inbound links from external sources are followed as opposed to nofollowed.

4. Linking root domains is how many domains link to you, not how many pages or how many links, just how many different domains have at least one link to you.

5. Followed linking root domains is how many of those linking domains are following their links as opposed to nofollowing them

6. A C-block is related to server lingo. Every IP address is xxx.xxx.xxx.xxx and the c-block is one of those sets. So if I own two domains and have them registered and hosted together, you may have two domains linking to you, but only one c-block, as they would be on the same server c-block. So this is the important one as spammers can get 1,000 domains linking to them but get them all on the same c-block. Doesn't help much. Google knows when you just buy a bunch of domains and make them all link to you.