Clear examples of SEO success with content marketing needed.
-
I know SEOmoz is always going on about content marketing as the best SEO tactic, but I'm struggling to achieve search engine success with it for my site.
Has anybody very successfully pursued a content marketing strategy for their site in a competitive niche? Can you give us the examples? (including the keywords you succeeded for).
Any help greatly appreciated.
Thanks
-
Thanks John, really looking for examples that I can learn from. Heard a lot of assurances that content marketing is the way to go, I'm now looking for concrete examples.
Can anybody share?
-
Hi Kevin,
Unfortunately I can't give you specifics, as they're all client results, but I can assure you that content marketing works very well for improving rankings, traffic and even conversions.
For one of our clients in a very competitive niche we improved their positions across the board (scores of keywords) and upped traffic by more than 200% with a dedicated content marketing campaign across a 6-8 month period. Most notably using infographics.
Try producing an infographic and following the tactics I outline here:
http://www.seomoz.org/ugc/getting-the-maximum-number-of-links-from-your-infographic
And you should start to notice a direct impact on your overall domain authority and traffic, which will in turn affect your rankings, although you need to make sure your site is correctly optimised for your target terms.
Hopefully that helps to reassure you a little on the benefits of content marketing.
-
Thanks, but no real examples of keywords that they had succeeded for. Admittedly some good content, but no evidence of success, like "We were here before we started content marketing, we got to here after x amount of time."
thanks for the reply tho
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Removing old content
Ahoy! Variously I have heard the opinion that content which does not generate regular search traffic (let's ballpark it at >10 views in any given month) should be noindexed or even removed. Allegedly this would improve the overall quality of the site, rankings and traffic. I remain doubtful. What would you do if the interest in a given matter goes down over time for any (most) given topics of your content and is replaced by "newer" specific interest? Concrete example: I have a website about (book) reviews. Naturally, there will always be new books; old books are not in the media as much and "forgotten". Nevertheless, the reviews (all unique, based on really having read the books, no trace of the standard back cover copy) are obviously still there. Personally I feel that they do not really lose any value - they are still reviews of that one book, even though it is not the most recent one. So, what would you do: Deindex "older" book reviews after a certain time? Even remove them completely? Just let them run? I am looking forward to your opinions - and even your experience if you have done something like this! Nico
Content Development | | netzkern_AG0 -
Digital Marketing Copywriters
We are still in the hunt for "expert" digital marketing copywriters. While some previous mozzers recommended websites to visit, we're really interested in names to directly contact them. Help is much appreciated guys and girls! Thanks Gary
Content Development | | GaryVictory0 -
Tools to created embedded content...
Wondering if anyone has done this before,, this so, would they mind sharing the best approach please. To cut a long story short, one of our seo client is a free UK internet safety resource, backed by (but independent from the UK Govt), the site is heavily talked about by sites such as BBC, Guardian and many more newspapers and as a result the domain authority is creeping up to 90 - Oh to be given the chance to monetise a site with DA 90!!! As you can imagine, with the quality of the links the site picks up, the ranking of content on the site can be fairly easy, but the one problem we are facing is that of sites 'borrowing' our content. These sites tend not to be small bedroom bloggers, but rather all kinds of sites. We have seen our content on UK University websites, Police websites and many more whom should know better. Obviously this is hurting the 'borrower' more than us with regard to duplicate content but it would still be good to get some credit for our work without having to keep hunting the sites down and emailing back and forth. We don't need the credit for backlink purposes but would be nice to have people know we read it incase they want to read more. A solution I have pondered is to create embed options, as per youtube et al. Instead of sites having to copy our content to list it, they can still include our content on their site and avoid any duplicate content issues. As I believe the embedded content will be called from our site (I think that's how a youtube video works) our site would also get the read stats on the content regardless of where is it located. We are hoping that this could become a great content distribution tool, we don't need people to come to our site as the site is non profit, has no advertising but we need to justify the resources we get by showing how many people are reading what we publish. We are never going to be able to stop sites using our content so, like the music industry and itunes, if we can find a legal way to do it then we can all benefit. My main question, yes, I do actually have one!!!, is two fold. Is it possible to create embed for whole articles and am i right in my thinking that if our content is on Jeff's Blog and loaded as an embed then the hit on the content is still reflected in our stats as the content is being pulled from our url? Sorry for the excessively long way of explaining this, any feedback is welcomed, even 'don't do it, it's stupid idea'!!
Content Development | | Grumpy_Carl0 -
Need a PHP script or WordPress Plugin for mass deletion subscribers in wordpress , got any?
There are many Spam Comments with the links leading to malicious website and subscribers do the same ! How to remove them - the spam count is huge !
Content Development | | Esaky0 -
Content Marketing, Who do I use?
I know nothing about content marketing, so who do I hire? Who are the authorities & leaders in this new era of digital marketing.
Content Development | | KristopherWho0 -
Can having similar content on my company's two sites hurt our rankings?
We have a very successful website that has been up for a number of years (www.comellaortho.com). We rank high in the natural rankings for that site. A few months ago, we started seeing patients in another nearby city. I purchased a new domain name, www.dansvilleortho.com, and had our web company duplicate the website under the new domain name. The reality is that the content on these two sites are nearly identical. Some of the pages are different; for example, there are fewer pages on the new site. But the pages that do exist are nearly identical. My question is: Can having similar content on my company's two sites hurt our rankings? Based on what I've read thus far, I believe the answer is "Yes". However, I'm curious how bad this may hurt us. I'm not as worried about the new site (dansvilleortho.com) because our competition in that city is slim to none. But I AM worried about harming the original site/business (comellaortho.com). Which site(s) rankings may be affected by this, and if so, how bad? Thank you.
Content Development | | comellortho0 -
I have created 2 blogs for a client as they have 2 domains (1 for their core business, and 1 for a product). I want to use the same content on both blogs. What is the best way to set this up so there are no ranking or duplicate content issues?
We are pushing SEO for only one of the domains, therefore I would like one to be dominant. We will be sending the blog post via email to their database, therefore each blog needs to have the same content. Thank you!
Content Development | | MarketingResults0 -
How do blogs affect seo?
Could you help me understand how blogs affect seo and how this works specifically when a blog is located within a site? Thank you!
Content Development | | derrickkuhn0