How do blogs affect seo?
-
Could you help me understand how blogs affect seo and how this works specifically when a blog is located within a site?
Thank you!
-
Autogenerated or inserted by hand makes no difference.
I get LOTS of traffic because I cover some events and some people search for them with a date.
To be certain that Google can read your dates or any other text information, view your page in google's cache.
-
How important is a Date/Time stamp? Does it make a difference if it is auto-generated by the CMS/Platform or by hand?
-
Most people talk about blogs like they are the "Silver Bullets of SEO". However, their content is nearly worthless unless you can do one of two things: 1) write fantastic content that lots of other people want to link, like and tweet, or 2) content that is genuinely valuable to your visitors. If your content doesn't measure up then you will not get a good return on your time.
-
Hi Derrick.
Both James and Ryan offer sound advice. I'll add just a bit.
Let's say you have an online store selling tennis supplies. Your store is a bunch of pages which can change a bit with the addition of a new product, but for the most part remain static. If you add a blog and offer a couple quality articles per week, you have a chance to offer articles such as "Beginner's Guide To Tennis", "How to Choose a Tennis Racket", "How to Avoid Tennis Injuries" along with countless other topics.
You would be sharing your wisdom on a subject where you have expertise. When users seek this knowledge by typing in a search query such as "best tennis racket" they may find your "How to Choose a Tennis Racket" article where you mentioned "the best tennis racket for teenagers is the Wilson 1000". Your article would also contain a link to the Wilson 1000 where an interested reader could buy the item.
You would generate traffic for your site that you otherwise might not see. Also, users have an opportunity to ask you questions. Someone could ask "what is the best racket for a 30 yr old woman with a short reach?". You can then engage potential customers in a manner that your storefront site alone cannot do.
-
Blogs are a well understood format for delivering new content. There isn't anything inherently special about having a blog, you still need to do the basic on page SEO to optimize your posts, and you'll still want to do link building to generate authority.
In very general terms, blogs are recommended for SEO because it encourages site owners to publish fresh content often, and in a format that most web users know how to share with each other. Its up to you to create the killer content that gets the links.
-
Blogs are great for SEO because you have a platform for search engines to provide fresh new content, the problem with static websites is that the content is always the same. This is where blogs always push new content.
Well the best bet is to have your blog located on www.website.com/blog people make a mistake when they have the blog on a sub domain because you don't have the right flow of link juice.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Where to promote a blog post?
I want to promote a blog post with the littlest invested time. It's not something I need to get ranked high. Just wondering what is the most efficient method or service to broadcast it out there with at least some chance of driving some traffic (other than "just let Google index it") 😉
Content Development | | MrSem0 -
Simple Blog Content Question
Which is better? To write my own blog post or, (with permission) use other high DA content on my blog. I'll probably do both, but I'm very curious as to what the search engines prefer or which is better for seo. Thanks in advance!
Content Development | | MissThumann0 -
Should I move my blog to my other domain ?
i have 2 ecommerce sites with 2 separate blogs, I m planning to redirect-301 one of the sites to the other. I want to move the blog content from the older site to the other site. Can just copy the content to the new site and combine with the existing blog content.? I would appreciate any suggestions on this topic. thank you nick
Content Development | | orion680 -
Writing on 2 Very Separate Topics. Will Authorship Be Affected?
Hi guys, During the day I'm a PPC and SEO associate at a software company that provides merchant accounts and payment processing for small business owners. Think PayPal meets Quickbooks. For this job, I write lots of content on payment processing, merchant accounts, the benefits of ACH transfers, etc. However, during the evenings, I work on my side-business, which is a fitness marketing company. For this site I'm doing lots of content production based on increasing gym membership, crossfit marketing, etc. I'm getting authorship for all of the posts I'm writing (my image is showing up in SERPs). Do you guys think there is any adverse effects to having authorship on content that is so drastically different? Will Google punish us for having 50% of my posts are about merchant accounts and the other 50% are about fitness marketing? Thanks!
Content Development | | SmallBizSmarts0 -
My Boss tells me personal narrative content isn't read online and bad for SEO, anyone else disagree? b/c I do!
I am in a constant debate that content 1st person or 3rd person doesn't make a difference in terms of SEO and what people on the web want to read. What do you all think? Does it make a difference?
Content Development | | GoAbroadKP0 -
Move blogspot blog Domain/Blog
We have had a blog up for over 2 years on brandname.blogspot.com. I want to get the SEO value out of the blog - we have 400 blog post. We don't get alot of visitors and the blogposts weren't even linked to the main site. Should I just 301 redirect and move everything to domain/blog? Is that the best way? Thanks.
Content Development | | klbklb900150 -
Best Blog Engine
We currently are using blogengine.net 1.6 and it's proving to be an SEO nightmare, with link loops causing infinite "duplicate content". I am trying to find the best blog solution as far as ease of use, clean content and good SEO. What do you use? What do you suggest? Thanks!
Content Development | | QuickLearnTraining0 -
Setting up a blog for client, should I build external links to the blog
I have a new client in the holiday industry and want to setup a wordpress blog, we will be writing the first few blogs and linking back to the relevant site page. But I am wondering how I should promote the blog so that the links are more powerful back to his own site. Blogging is not my forte and doesn't come naturally so I really need some good advice to how I can start offering this service to my clients. Thanks
Content Development | | iprosoftware0