Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How do blogs affect seo?
-
Could you help me understand how blogs affect seo and how this works specifically when a blog is located within a site?
Thank you!
-
Autogenerated or inserted by hand makes no difference.
I get LOTS of traffic because I cover some events and some people search for them with a date.
To be certain that Google can read your dates or any other text information, view your page in google's cache.
-
How important is a Date/Time stamp? Does it make a difference if it is auto-generated by the CMS/Platform or by hand?
-
Most people talk about blogs like they are the "Silver Bullets of SEO". However, their content is nearly worthless unless you can do one of two things: 1) write fantastic content that lots of other people want to link, like and tweet, or 2) content that is genuinely valuable to your visitors. If your content doesn't measure up then you will not get a good return on your time.
-
Hi Derrick.
Both James and Ryan offer sound advice. I'll add just a bit.
Let's say you have an online store selling tennis supplies. Your store is a bunch of pages which can change a bit with the addition of a new product, but for the most part remain static. If you add a blog and offer a couple quality articles per week, you have a chance to offer articles such as "Beginner's Guide To Tennis", "How to Choose a Tennis Racket", "How to Avoid Tennis Injuries" along with countless other topics.
You would be sharing your wisdom on a subject where you have expertise. When users seek this knowledge by typing in a search query such as "best tennis racket" they may find your "How to Choose a Tennis Racket" article where you mentioned "the best tennis racket for teenagers is the Wilson 1000". Your article would also contain a link to the Wilson 1000 where an interested reader could buy the item.
You would generate traffic for your site that you otherwise might not see. Also, users have an opportunity to ask you questions. Someone could ask "what is the best racket for a 30 yr old woman with a short reach?". You can then engage potential customers in a manner that your storefront site alone cannot do.
-
Blogs are a well understood format for delivering new content. There isn't anything inherently special about having a blog, you still need to do the basic on page SEO to optimize your posts, and you'll still want to do link building to generate authority.
In very general terms, blogs are recommended for SEO because it encourages site owners to publish fresh content often, and in a format that most web users know how to share with each other. Its up to you to create the killer content that gets the links.
-
Blogs are great for SEO because you have a platform for search engines to provide fresh new content, the problem with static websites is that the content is always the same. This is where blogs always push new content.
Well the best bet is to have your blog located on www.website.com/blog people make a mistake when they have the blog on a sub domain because you don't have the right flow of link juice.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog post generating irrelevant traffic. What should I do with it?
I have a blog post that has been generating more than 75% of my website's traffic month over month.-averaging about 1000 views a month. Awesome that so many people are finding and benefiting from this post, however it is really skewing my traffic. I have an 87% bounce rate, and I'm only ranking in terms related to this post as opposed to industry related terms. I'm not sure what to do with this blog post. I want to be able to better evaluate my website's performance and be sure I'm targeting the right audience in order to gain more leads. Would a 'noindex' or 'nofollow' be appropriate here? Thanks!
Content Development | | Ali_DeLeg0 -
Content Writing - it should be for the main corporate site, blog or for social media?
Hi There, I have my main site : example.com and a related blog https://blog.example.com/ My management does not believe frequent content posting on the example.com My Queries 1- Will it help boost ranking of **example.com **if we share frequent content on our blog https://blog.example.com/? How much impact it has? 2- Every body says content is the king, Ok fine, but when you are not allowed to share it on the main corporate site, then where to share it? Blog and social media sites? please help. 3- We are in a business where clients do not bother to go on sites and read, so in this scenario is it correct to say that you hav to create the content for search engine consumption even when your clients dont need it/or have not in the habit of reading it? Hope somebody will enligten me caught in catch 22. Regards Tanveer
Content Development | | Sequelmed1 -
Blog.xyz.com
I have a site that is running its blog on www.blog.xyz.com and I am looking for ways to increase Google traffic. Would it be better to running the blog on something like: www.xyz.com/blog instead?
Content Development | | kevgrand0 -
Blog Posts: 1 link per 125 words?
I've seen this "1 link per 125 words" for blog posts suggestion pop up a variety of places. I wanted to know if that's "correct" or a best practice? In my posts, I generally write between 800 to 1200 words with about 4 to 6 links in the body of the post. However, (and this may be a problem) I add about 13 links in my closing paragraph, "if you have any legal questions, etc etc, click here for your "Tampa personal injury attorney, Clearwater Personal Injury Attorney, etc etc for all the areas we practice in related to that blog post." Should I stop doing that? Does that come off as spammy? (The blog is hosted on our site, if that matters for this question at all). Thanks, Ruben
Content Development | | KempRugeLawGroup1 -
Guest blogging resources
Mornin' Anyone have any guests blogging resources to find guest bloggers and blogs to guest post on? I've been using My Guest Blog but it runs dry after a while. Thanks
Content Development | | Martin_S0 -
Can you use creative commons non-commercial images on a company blog?
Does anyone know if it is okay to use creative commons images on your company blog if they are under the Attribution-NonCommercial-NoDerivs 2.0 Generic license. Technically you are using it on a commercial site, but you are not directly making money from the image or selling it.
Content Development | | ProjectLabs0 -
Sourcing content and images for Office Interior Design Blog
Im currently building a blog on Wordpress, and I will be blogging about Office Interior Designs. When I look at my competition they have some great blog posts about office interior designs and I have no idea about how they get: a) The ideas to blog about, how do they find out about these office interior designs b) how they get the content for them, how do they know what to write about each one, do they need permission etc, c) if i am interested in doing a blog on the same office interior design as them, how can I get information )and permission from the company that done the office interior design) on the office interior design so i can blog about it and also how do i get the images and stuff. an example is http://www.officedesignblog.com/invensys-rail-office-concept/726/ I would like to cover this aswell, as i think my future readers would like to know about this. how did they get the images, and the information about the project so they could write a blog post about it? And how would I go about doing the same thing?
Content Development | | CompleteOffice1 -
Blog for SEO: embedded in the site or separate
Hello, For both ecommerce and sites that sell services, I've seen a lot of people recommending a blog for SEO. Should this blog be inside or separate from the main website for the most results? I can see how adding one to a site would create more unique content and an opportunity for link bait, but perhaps there is a reason to have a blog separate from the main site Thank you.
Content Development | | BobGW1