Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How do blogs affect seo?
-
Could you help me understand how blogs affect seo and how this works specifically when a blog is located within a site?
Thank you!
-
Autogenerated or inserted by hand makes no difference.
I get LOTS of traffic because I cover some events and some people search for them with a date.
To be certain that Google can read your dates or any other text information, view your page in google's cache.
-
How important is a Date/Time stamp? Does it make a difference if it is auto-generated by the CMS/Platform or by hand?
-
Most people talk about blogs like they are the "Silver Bullets of SEO". However, their content is nearly worthless unless you can do one of two things: 1) write fantastic content that lots of other people want to link, like and tweet, or 2) content that is genuinely valuable to your visitors. If your content doesn't measure up then you will not get a good return on your time.
-
Hi Derrick.
Both James and Ryan offer sound advice. I'll add just a bit.
Let's say you have an online store selling tennis supplies. Your store is a bunch of pages which can change a bit with the addition of a new product, but for the most part remain static. If you add a blog and offer a couple quality articles per week, you have a chance to offer articles such as "Beginner's Guide To Tennis", "How to Choose a Tennis Racket", "How to Avoid Tennis Injuries" along with countless other topics.
You would be sharing your wisdom on a subject where you have expertise. When users seek this knowledge by typing in a search query such as "best tennis racket" they may find your "How to Choose a Tennis Racket" article where you mentioned "the best tennis racket for teenagers is the Wilson 1000". Your article would also contain a link to the Wilson 1000 where an interested reader could buy the item.
You would generate traffic for your site that you otherwise might not see. Also, users have an opportunity to ask you questions. Someone could ask "what is the best racket for a 30 yr old woman with a short reach?". You can then engage potential customers in a manner that your storefront site alone cannot do.
-
Blogs are a well understood format for delivering new content. There isn't anything inherently special about having a blog, you still need to do the basic on page SEO to optimize your posts, and you'll still want to do link building to generate authority.
In very general terms, blogs are recommended for SEO because it encourages site owners to publish fresh content often, and in a format that most web users know how to share with each other. Its up to you to create the killer content that gets the links.
-
Blogs are great for SEO because you have a platform for search engines to provide fresh new content, the problem with static websites is that the content is always the same. This is where blogs always push new content.
Well the best bet is to have your blog located on www.website.com/blog people make a mistake when they have the blog on a sub domain because you don't have the right flow of link juice.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal blog with history and some SEO value versus new external blogs with specialized content?
We operate a blog inside a folder on our site and considering the launch of 4 highly focused blogs with specialized content which are now categories on the internal blog. Wondering if there is more value in using the external new blogs or just keep growing the internal blog content. Does fact that the internal blog is buried amongst millions of pages have any impact if we want the content indexed and value given to the links from the blog content to our main site pages.
Content Development | | CondoRich0 -
I want to use some content that I sent out in a newsletter and post as a blog, but will this count as duplicate content?
I want to use some content that I sent out in a newsletter a while ago - adding it as a blog to my website. The newsletter exists on a http://myemail.constantcontact.com URL and is being indexed by Google. Will this count as duplicate content?
Content Development | | Wagada0 -
Does a "Read More" button to open up the full content affect SEO?
As we've been refining our metrics for gauging whether or not a blog is effective -- if people are engaging with it -- one of the strategies we've seen (e.g. NYT, WaPo, Yahoo!) is "Read More." I've read a few articles with some who advocate using it and others who discourage it. Does anyone have any history adding "Read More" to their content and the effect it had?
Content Development | | ReunionMarketing0 -
Content Writing - it should be for the main corporate site, blog or for social media?
Hi There, I have my main site : example.com and a related blog https://blog.example.com/ My management does not believe frequent content posting on the example.com My Queries 1- Will it help boost ranking of **example.com **if we share frequent content on our blog https://blog.example.com/? How much impact it has? 2- Every body says content is the king, Ok fine, but when you are not allowed to share it on the main corporate site, then where to share it? Blog and social media sites? please help. 3- We are in a business where clients do not bother to go on sites and read, so in this scenario is it correct to say that you hav to create the content for search engine consumption even when your clients dont need it/or have not in the habit of reading it? Hope somebody will enligten me caught in catch 22. Regards Tanveer
Content Development | | Sequelmed1 -
Can I post my MailChimp articles on my blog without getting hit for duplicate content?
I would like to post my newsletters on my blog, but am afraid of duplicate content since you can click a link on the MailChimp email blast to view the Newsletter online. Is this considered dup content?
Content Development | | RoxBrock0 -
2,500 Word blog post? What's your advice?
Most of my blog posts end up being 400-600 words, sometimes more, sometimes less. I have written one that is 2,500 words this time. If it were you, would you make one huge post, or split it into two or three? Or would you say it wholly depends on my site and the type of content? As far as link bait goes, one page is better . . . I guess. But would anyone ever read a 2,500 word blog post, even it it's about a subject he/she is interested in? Additionally, what's better for SEO? Just wants some second opinions. Thanks!
Content Development | | UnderRugSwept0 -
Should I publish several blog posts at once or stagger?
I have several blog posts that I want to publish (40 or so). For freshness is it better to stagger their publication over several months or is it fine to publish them all at the same time. The comments are closed.
Content Development | | AndreB0 -
Sourcing content and images for Office Interior Design Blog
Im currently building a blog on Wordpress, and I will be blogging about Office Interior Designs. When I look at my competition they have some great blog posts about office interior designs and I have no idea about how they get: a) The ideas to blog about, how do they find out about these office interior designs b) how they get the content for them, how do they know what to write about each one, do they need permission etc, c) if i am interested in doing a blog on the same office interior design as them, how can I get information )and permission from the company that done the office interior design) on the office interior design so i can blog about it and also how do i get the images and stuff. an example is http://www.officedesignblog.com/invensys-rail-office-concept/726/ I would like to cover this aswell, as i think my future readers would like to know about this. how did they get the images, and the information about the project so they could write a blog post about it? And how would I go about doing the same thing?
Content Development | | CompleteOffice1