Ecommerce Store Sales
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I am the webmaster/developer/seo guy for my company's online stores. Of course doing this gets a lot of pressure based on the sales the websites are bringing in. In the past month or so, we've had a somewhat steep dropoff of sales and I've been having an extremely hard time figuring out why. I have researched our visits, and those are staying steady, our ranks have actually gone up for a few of my targeted keywords, the sites are working fine, all statistics seem like everything is normal other than the amount of sales.
So the question is: does anyone else here run an Ecommerce store that has run into this kind of problem? Have you found any outside influences from google or other search engines that have had this kind of effect that you wouldn't normally think of looking at? I'm just completely out of ideas for things to check... it may very well be they need to re-price things, but I want to make sure I've done my due diligence to find anything I may be able to fix!
Thanks!
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Here's a nice e-Consultancy article with come clear things to check against: http://econsultancy.com/blog/9848-monday-morning-panic-stations-18-checks-to-make-when-your-sales-are-down?utm_medium=feeds&utm_source=blog
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Thank you both for the responses! These suggestions certainly help and give me a little more to look into. If I find anything crazy going on, I'll definitely report back!
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Russ has given you some good leads. Here are a couple more.....
Look at your competitors. Have they reduced their prices? Are they giving free shipping?
Look at new merchandise in the market. Maybe your stuff is old model now and everyone wants the newest.
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There are a whole lot of potential factors:
1. Seasonality: Take a look at your products and see if certain ones stopped selling.
2. Browser Updates: Take a look at your sales by browser-type. You do have goal tracking in Analytics set up, right :-). It is possible that an update to a browser made a particular part of the checkout stop working.
3. Errors in the Funnel: Run through your checkout process again and see if anything is screwing up.
4. Look at your Users: Are more of them coming in via Mobile?
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