Links or Redirect?
-
My client's company has just acquired another company in the same industry and with that acquisition came two websites; companyname.com and companyname.co.uk.
companyname.com has PA13 and DA10, companyname.co.uk has PA15 and DA10.
At the moment, the two companies are to be run as separate companies but will become fully merged in time.
My client's own website is brand new (PA1 and DA) and I'm wondering what is the best way to use these other two sites to improve my client's search ranking.
Should I use the two sites to link to my client (these would be logical and natural links e.g. explaining the acquisition, under new management) or would it simply be better to redirect the domains to the new site?
Many thanks
-
Thanks for the advice. Fortunately reciprocal links aren't an issue as the two companies were competitors of sorts but I've checked just in case.
-
Thanks Russ
-
Yeah, do the redirect and if possible keep hosting the sites on different servers--then it doesn't look like you are building your own link network. Try to avoid reciprocal links too (not always possible with mergers like this).
-
I would go ahead and redirect it. The redirect will pass nearly all of the authority on to the new site, while the link will only pass a fraction based on the PageRank patent.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there an extra SEO benefit for linking to pages that link to you?
Currently working on a link-building strategy and have gotten a few mentions. Just curious if there is any SEO benefits of linking back to the pages my site was mentioned and linked on? Would love to hear your thoughts, thanks!
Link Building | | Derrald0 -
How to link build?
Hello all. I've been having intense conversations with an experienced SEO, who has told me that the only way to get consistent links to your website, and to build you business through the web is through blogger outreach, and then paying the bloggers to put your appropriate content on their high Page Ranking website. To me, this may well be right. But it sounds dull as anything. Any thoughts? William
Link Building | | wseabrook0 -
Removed Link
After I have removed a link, how long does it take for it to be reflected in Google WMT?
Link Building | | raph39880 -
Link Detox and Link Removal
I have a question about which links to remove after running a link detox from Link Research Tools. First a little back story. I had had an SEO company link building for one of the websites I own. But I have recently stopped working with them. In the last month my rankings have near dropped off the charts. I have just recently gotten access to Google webmaster tools and noticed an unnatural link warning from back in March. So yesterday I ran link detox and it reported 19 toxic links, 120 suspicious links, and 24 healthy links. It's rather obvious that I should remove all of the toxic links. They all from sites that have been deindexed by google. But my question is a about the suspicious links. What should my criteria be for removing them? Am I better off removing them all and leaving my site with only 24 healthy links or should I personally comb through them and remove only the worst of the worst so that I leave my site with a few more links? I'd really like to get the site ready to resubmit to google as soon as I can. Thoughts? yyCOf.png
Link Building | | CobraJones950 -
How to beat This with Links?
Hello, So i am trying to beat this website gujratdetectives.com/ with a new website which has no backlinks as of now.
Link Building | | hardik_hrc
Now, I checked in open explorer that this site has many moderate level links. No high authority links but the problem is these links they all have title as the search keyword "detective in Gujarat" so maybe this is why this site rests on the top of this search keyword. So if building authority links into a different domain(Not detective related) with very high PR but WITHOUT title of relevancy. Anchor text would be the keyword but not the title of page. So the question is will those authority sites beat this gujratdetectives.com/ ???0 -
Link values
I have an interesting question, it's more to see other peoples opinions than looking for an exact answer, as I know noone can give that. If you had a good link on harvard.edu.. how many very low quality links on low DA domains that are full of junk, would you need to match the harvard link... if all other factors were equal. I'm gonna go for 500.. I've had great results with a few high DA/trust links. I'm not looking for anyone to give me a definative answer, just curious as to the views of other SEOs 😄
Link Building | | PeterM220 -
Link Farming
Are link farms still bad? I still am not sure about this question. I know that some people still do link farms. If they are bad, wouldn't a directory be considered a link farm? For instance I can get my site on a .EDU, but it will just be a list of links. Is that bad?
Link Building | | blackrino0 -
If I write a PR release on a site such as PRweb with anchor-text links that is picked up and published by other news sites, do the engines consider this duplicate content or additional, beneficial links?
I recently wrote a news release on PRweb that was picked up identically by 8 other news websites, with the same anchor-text links as the original. Is the reproduction of duplicate content and links across different websites like this to the benefit or detriment of SEO and ranking power? Some of the links are: http://www.mynewsdesk.com/uk/view/pressrelease/eventa-new-eventa-christmas-parties-website-is-launched-648923?utm_source=rss&utm_medium=rss&utm_campaign=Alert&utm_content=pressrelease http://www.prweb.com/releases/christmasparties/neweventasite/prweb8562064.htm Many thanks!!
Link Building | | RobertHill0