Geographical targeting and rel=”alternate” hreflang=”x”
-
Let me paint you a picture, a site attempts geographical targeting by using sub-directories. However, 'targeting' is used loosely in this case. One sub-directory targets the US, the other is for everywhere else.
For example:
example.com/us/ <-- US
example.com/en/ <--- Everywhere else
The homepage is a map, they get taken to the US site if they click on US, they get the other site if they click anywhere else. The site is effectively duplicated in both folders, the only difference being one is written in US English, the other in UK English.
So, while I am able to set the preferred geo in Google Webmaster tools for the US site, I can't for the everything else site.
Recently I came across rel=”alternate” hreflang=”x” and thought it may be useful. Does anyone know if I can specify more than one language per URL using this method?
For example using multiple instances such as:
Is this possible at all?
Thanks in advance, and I'm open to any other suggestions!
-
In case anyone is interested or has a similar issue in the future, I did some further research on this and have come to the conclusion that:
1. You can specify multiple alternate tags per page
2. However, you should only define one language per targeted page
So, in this case the US site will be targeted with
and the 'everything else' site will be best served using the generic english tag of 'en'
Resource: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=189077
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using .ag for agriculture site with global targeting
Would using .ag with a short punchy domain like farm.ag, that was targeting a global audience be a wise decision? Versus say an 11 character descriptive ".com". Is there any benefit to using a ".ag" if the site is for agriculture? Note, this is a heavy content site so SEO important, with plans to serve different languages later.
International SEO | | mag7770 -
Hreflang tags
I know these are intended for specifying different language/regional versions of one site, but can they be used to specify just ONE country (eg. "en-au")? Or does it only work to specify an ALTERNATIVE to another language/region variation?
International SEO | | muzzmoz0 -
Is It valuable to use hreflang tags for blog posts?
I realize it's important to use hreflang tags when your site is translated into multiple languages and that content is very similar if not identical to the original language. However, is there value in having hreflang tags implemented for every blog post that gets translated? Does the same value hold true? In my case, the blog posts which get translated into different languages can somewhat vary from the original. By no means are they a direct translation. They are often adapted to meet the needs of that language and audience.
International SEO | | UnbounceVan0 -
Webmaster tools International Targeting
Hello there, If we have country specific websites such as: usa.domain.com (For the US) uk.domain.com (For the UK) fr.domain.com (For France) Should each of the above sub-domains be set up separately in webmaster tools? With "target users in" for each of the specific countries? Thanks
International SEO | | roberthseo0 -
Help targeting the USA in Search
I believe I've properly targeted, and told Google that our website absoluteautomation.com is aimed at US residents, while the .ca domain targets Canadian. However our .com domain routinely appears above our .ca when searching in Canada (actually on a physical computer in Canada) on google.ca. I'm hoping I can fix this both to improve Canadian search results, and I'm assuming that whatever is making .com appear so well in Canada is hurting it on the US side. Any ideas?
International SEO | | absoauto0 -
International hreflang - will this handle duplicate content?
The title says it all - if i have duplicate content on my US and UK website, will adding the hreflang tag help google figure out that they are duplicate for a reason and avoid any penalties?
International SEO | | ALLee1 -
Is having duplicated content on different domains a problem when using alternate tag, but no canonical?
We will be launching a couple of new language versions. I understand that ccTLD is mostly considered as best option, however I thought that to start with it might be better to launch the new language version first on a subdirectory of our established domain with strong backlink profile as it may rank much better until I can attract some strong links to new ccTLD. I would wait for the pages of new language versions to be indexed on the main domain and then after a month launch the same content paralell on the ccTLD setting up an alternate tag in the main domain pointing to the ccTLD. I would not setup any canonical tag. As I understand google would rank whatever of the 2 versions ranks higher. Should not cause duplicated content issues right?
International SEO | | lcourse
Any thoughts? EDIT:
For clarification. The language we are launching are mostly spoken in several countries. E.g. for Portuguese I would add in main domain an altnernate tag for Brazilian visitors to Brazilian ccTLD, but no alternate tag for Portuguese visitors. For Corean I would add in main domain an alternate tag for visitors in south corea, but not one for visitors in north corea.0 -
Internationally targetted subdomains and Duplicate content
A client has a site they'd like to translated into French, not for the french market but for french speaking countries. My research tells me the best way to implement this for this particular client is to create subfolders for each country. For ease of implementation I’ve decided against ccTLD’s and Sub Domains. So for example… I'll create www.website.com/mr/ for Mauritania and in GWT set this to target Mauritania. Excellent so far. But then I need to build another sub folder for Morocco. I'll then create www.website.com/ma/ for Morocco and in GWT set this to target Morocco. Now the content on these two sub folders will be exactly the same and I’m thinking about doing this for all French speaking African countries. It would be nice to use www.website.com/fr/ but in GWT you can only set one Target country. Duplicate content issues arise and my fear of perturbing the almighty Google becomes a possibility. My research indicates that I should simply canonical back to the page I want indexed. But I want them both to be indexed surely!? I therefore decided to share my situation with my fellow SEO’s to see if I’m being stupid or missing something simple both a distinct possibility!
International SEO | | eazytiger0