Article spinning - is it a spam or legitimate way to build SEO
-
I am being told by one SEO company that article spinning is the best way to achieve best rank on google.
They use software that modifies articles and then submit them into lots of blogs and directories.
I am worried that this is not a good long term strategy vs manually writing articles and put them into directiries
-
A badly-spun article can also make your company look bad and incompetent. Do you really want your company name attached to an article that was written by a machine? And do you want a backlink from a spammy blog or directory that is filled with other such articles? You're not getting on most of the good sites with that type of article, as the good sites have humans that can spot these articles and leave them in an unpublished purgatory (at best) or ban the submitter/destination URL from that entire site.
Now that it's been a couple of months later, can you tell us what you decided to do, and anything interesting you found?
-
I guess I'm not quite as polite as the rest of these folks. As far as I'm concerned, article spinning, at its best, is spammy and does the client an injustice. At it's worst, it's theft, as many spinners start with someone else's work as a base.
Neither definition fits what I think my clients deserve.
-
This sort of approach may have worked in the past and does still work today but is less likely to work in the future as Google attempts to redcue the benefits of this spammy technique.
Poor quality articles or virtually duplicate articles spread wide across the web do nothing to add value to the user or their search engine results so Google's "boffins" will be working against this approach.
This approach may be best for the SEO company as it is a short term solution that may mean they can reach certain targets or get paid certain bonuses but it is not a technique built on the principles that will help a site rank higher for longer.
Improving on-page factors, ensuring that the sites architecture isn't working against the site, natural link building and focusing on improving content are areas that the SEO company should be looking at if they want to provide results that last.
-
I agree with Adam.
How would you define article spinning? What is the purpose of article spinning? What's the benefit for users?
I'm afraid the purpose is to generate as much automated content to boost the number of pages artificially on your website. I don't see any benefits for users.
Looking forward to our feedback.
-
Article spinning is certainly not the best way to achieve top rankings. In general, I would consider it "probably spammy" depending on how it is done. Google is actually starting to crack down on article marketing in general a bit with the recent Panda/Farmer update. There are definitely better strategies to focus on.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
my website seo
my web site is : sahraii and my category products descriptions are very long but not getting any results from google
Link Building | | arashsahraii
any suggest?0 -
Building Page Rank
I have a situation where there is a product category page with multiple products listed linking to individual product pages. The pages been around some time with no change. The strange thing is although page rank is reasonable on the category page it doesn't seem to be passing any rank to the individual product pages. Any ideas to swing the roundabouts on this? Thanks
Link Building | | seoman100 -
Forum signature links and SEO
Regarding this article on forum signature links, is this good advice? http://searchtempo.com/forum-signature-links-and-seo/ Doesn't Google suggest a nofollow on these types of forum links? On a related matter, is it a good practice to add a Google Plus link in forum signatures? Best,
Link Building | | ChristopherGlaeser
Christopher0 -
Best SEO Friendly URL
Hi. Currently I'm using the following url: mysite.com/this-is-the-news-title/news-1234 The news title followed by the directory and the news id. Same goes to mysite.com/my-name/user-123 I think its better for SEO since the relevant words (news title and name) are to the left of the link. But some people are saying that this is not good for SEO because crawlers can't "organize" the urls in directories. So they say its better to use: mysite.com/news/this-is-the-news-title/1234 mysite.com/user/my-name/123 Cause then the crawler know what is a news and what is a user. What do you guys think? Thanks.
Link Building | | rapchan0 -
Any good link building companies out there
Hi Guys, Does anyone know or can recommend any really good link building companies out there? There are lots and lots of link building companies but which ones can really do the job! Any recommendations much appreciated Thanks
Link Building | | GAZ09
Gareth0 -
Matt Cutts on Article Marketing
I've been waiting for Matt Cutts to talk about this for a long time... finally a YouTube video! "Should you syndicate your articles out to sites such as ezinearticles.com as a way to build links?" He discussed this from an SEO perspective and does not recommend it. I thought that he was way too polite about it... but if you are a guy like him it isn't good to talk trash about the specifics. One topic that he didn't address was how article marketing can impact your competitive position. It feeds existing competitors and creates new competitors. You write twenty articles and they are each published by twenty sites, now there are 400 pages with your keywords out there competing against you. Not smart, IMO. Here's the link to the video... http://www.youtube.com/watch?v=x5xP-pTmlpY&NR=1
Link Building | | EGOL4 -
SEO MOZ LINK BUILDING TOOLS
So I learnt that in link building you need to send an email to someone from where you want the inbound link coming in from. In this case, are there any tools withing SEO moz that allow you toactually search for links and also provide you the contact email? Thank you, Vijay
Link Building | | vijayvasu0