Link Building Tactics
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Without giving all of your secrets away, what are your basic link building tactics?
I'm trying to do everything legit, but man is it tough to get links from legit sites. This is the first time I've truly had to go out and build links. I am trying to partner with bloggers in my industry to post a review of our site and submitted to some of the major paid directories and stuff like that, but I'm curious to know what the pro's do.
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I like your answer
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As has been said, directories are a given (even people who are not concerned with SEO will still use directories) you will need to think outside of the box. I like to think of it more like PR, link building for me is a social aspect that involves forming relationships with website owners, bloggers, writers etc. Try to focus on establishing a 'web presence' as a whole for the website you are promoting.
I'm not sure what industry you are in but obviously some industries will be very difficult to crack on the web (eg SEO, web development, networking, business).
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Linkbuilding really is the most difficult area of SEO. Directories are good, but usually does not help either. Comment on the blog, however it is somehow span when we privilege the anchor text, gives some good results. Link exchange is also dangerous, and should be done very carefully.
For more advanced strategies of linknbuilding, your site must have something to offer beyond of your products or services. Be relevant information through a good blog, or some tool to facilitate the life of your potential customer.
The best links that a website can earn, links are spontaneous, and for that you should think about strategies for users wanting to link to your website.
Think of tools. Useful content and not fully commercial. Customers like to know that the company cares about them and do not always want to profit.
Another idea would be to think of video that could be propagating or creative ideas to be shared spontaneously.
Directories, Blog, Link Exchange, etc.. Are standard. That has to be done, but the striker is getting content that is naturally linked.
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Interviewing bloggers or industry leaders, guest posting on quality sites, infographics, creating great resource pages, building relationships with siteowners, writing great articles, to name a few.
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