Website Building: Best practices for SEO and user interaction
-
I'm a noobie when it comes to SEO, with my knowledge coming from a few books and blogs. What are some of the best practices that you use when building a website for SEO and for user interaction? I've read about the following, but am not sure if they are still relevant. Also if you have any other suggestions, they would be appreciated.
-Phone # above fold line.
-A call to action above fold line on each page
-An HTML sitemap
-Terms & Conditions (supposed to create credibility in Googles eyes)
-NAP in the footer of each page
-Optimize each page for 1 unique keyword
Are these correct and is there anything else that I'm missing?
-
I read in the article that Google takes into consideration, the popularity of your page. This meaning that your website has a very low bounce rate.
I run a photo booth rental business for weddings and other social events. One of the features that comes standard with every package is that all of the photos from the event are hosted on an online photo gallery. We currently give the guests a business card at the event with our website address and on the website they can click a link that takes them to their online gallery, which is hosted on www.smugmug.com.
I wanted to see if there is a way that we could keep the traffic/visitors on our website longer vs. sending them to www.smugmug.com. I also would like to see if there is a way that they can incorporate social media sharing, such as Google+ to share our website with their friend and family.
It seems that with the online gallery it's a great way to drive traffic to our website and also take advantage of social media platforms. However, I just can't put finger on how to best go about this.
-
Thanks, just spent the last hour and read the entire article. Very easy to read and just enough info to get me started.
-
This is probably the best place to start : http://www.seomoz.org/beginners-guide-to-seo
I am not a big fan of HTML sitemaps , I would rather put my effort in to internal cross linking from content and an xml sitemap which is submitted via web masters tools
You might also want to look in to using schema.org to markup your Phone # and address ( if you use them )
If you are using address , you might also want to look in to GeoSitemaps
-
You should also have an XML Sitemap, make sure your site is search engine friendly, meaning careful with javascript and flash.
Make sure you have alt descriptions for images.
Depending on your site you can have more than one keyword optimized per page but don't go over board.
Loading time is important. Less than 5 seconds is important.
Create lots of unique quality content for your site and market them heavily on all social networks.
Create a Privacy Policy
Links in footer are not a good idea.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will SEO Blogs Divert Traffic from Main Web pages using same keywords?
Our company has drafted several SEO blogs using certain keywords. If we post these SEO blogs to our website and social media channels , and the blog keywords are also used on our main website pages, will the blogs divert or dilute traffic to our main web pages? Thank you for your expertise and insights in advance.
Content Development | | Johnenchroma0 -
Dr. location website and blog
I use Moz Local to sync my Endocrinology medical clinic website to search engines and directories and it has helped me a lot. However, I want to start a blog that deep dives into Endocrine based issues like diseases and conditions. The issue is I am not sure if I should just add the blog to my Endocrinology Medical Clinic website or Start the blog off on a completely new domain because one day I might want to sell my Endocrinology Medical Clinic but keep my Endocrine based blog. What do you suggest? Also do any of your services help submit blogs without a physical address to search engines and directories like Moz Local?
Content Development | | Viewpoint-Endocrinology0 -
My website is struggling to receive traffic I think I have a serious error
Hi, My website would receive a lot of traffic and then I asked a SEO company who contacted me to do some work on the site. Since then, the site has dropped in the rankings and our traffic has dropped by like a lead balloon. Instead of receiving thousands of visitors, today we have received 10. I am finding that I have articles no longer in Google but they are in Yahoo. Here is an example of an article that was once popular https://www.in2town.co.uk/travel-advice/how-to-save-money-booking-a-holiday-through-a-travel-agent/ I have tried everything and now I do not know where to turn. I am not sure what they have done but everything has now failed. We have not been penalized and our hosting company have said they cannot find anything wrong. Due to this problem we have stopped writing articles and have spent all our time trying to work out what has gone wrong. If anyone can give me advice and point me in the right direction then I would be in your debt.
Content Development | | travelmagazine0 -
Do you know any website you can get in touch with bloggers?
I would like to get in touch with some good bloggers who would be happy to write a blog about my company services. Is there any website where is the list of blogs so you can get in touch with them or buy blog post on their blogs? Thanks Lukas
Content Development | | Lukas-ST0 -
Can We Publish Duplicate Content on Multi Regional Website / Blogs?
Today, I was reading Google's official article on Multi Regional website and use of duplicate content. Right now, We are working on 4 different blogs for following regions. And, We're writing unique content for each blog. But, I am thinking to use one content / subject for all 4 region blogs. USA: http://www.bannerbuzz.com/blog/ UK: http://www.bannerbuzz.co.uk/blog/ AUS: http://www.bannerbuzz.com.au/blog/ CA: http://www.bannerbuzz.ca/blog/ Let me give you very clear ideas on it. Recently, We have published one article on USA website. http://www.bannerbuzz.com/blog/choosing-the-right-banner-for-your-advertisement/ And, We want to publish this article / blog on UK, AUS & CA blog without making any changes. I have read following paragraph on Google's official guidelines and It's inspire me to make it happen. Which is best solution for it? Websites that provide content for different regions and in different languages sometimes create content that is the same or similar but available on different URLs. This is generally not a problem as long as the content is for different users in different countries. While we strongly recommend that you provide unique content for each different group of users, we understand that this may not always be possible. There is generally no need to "hide" the duplicates by disallowing crawling in a robots.txt file or by using a "noindex" robots meta tag. However, if you're providing the same content to the same users on different URLs (for instance, if both example.de/ and example.com/de/ show German language content for users in Germany), you should pick a preferred version and redirect (or use the rel=canonical link element) appropriately. In addition, you should follow the guidelines on rel-alternate-hreflang to make sure that the correct language or regional URL is served to searchers.
Content Development | | CommercePundit0 -
What is the best way to rank organically for location search?
I just read this great article about location search. I am going o read it over and over again, but I wanted to ask... When ranking organically for location searches, do you recommend posting articles (such as testimonials, etc) or build informative pages - that can link through the home page through the nav bar or through a drop down or what have you. There are so many ways to do it, what do you think is best?
Content Development | | SwanJob0 -
Magento Multi Stores and seo
Hello all, im not that clued on SEO and only know the basics so please bear with me! I've just had built 5 different furniture retail websites, all of which will be selling the same products, but all priced differently and all of the sites will have different content etc on each one (4 of the 5 websites are on a multi store system with one back end on magento). The only thing that the 5 sites will have in common is the names of the products in the titles but all the content in the text and prices etc will all be different on each site, including articles and blogs… How will this sit with google in terms of rankings on each site? I know a lot of other companies that do this already and they all have good rankings on each site for their chosen keywords, the only difference between my scenario and theirs is 4 of my sites on the same back end which is mainly the ones i am concerned about… Any thoughts? thanks anthony
Content Development | | anthonybriant0 -
What are the best content writer sites?
Hi, I'm doing some work on a new blog and wondered if anyone could recommend some low cost content writers? I have only justed started researching this service, so any advice the SEOmoz community could give would be grately appreciated. Thanks in advance.
Content Development | | RBH0