Question About Embargo'd Dates and SEO Timeliness
-
Hello, this is a very specific SEO issue my company and I often have so we want to get a definitive answer for it.
Let's say we're writing a guide about a product. Would we be better off releasing that guide as soon as we can (the information embargo date) or is it better to post that guide on the day the product officially releases for the public?
We really don't know the answer here, because while we understand being first is very important, we wonder if timeliness with when people are searching for the information matters more.
Thanks for all the help, Moz community!
-
I would release the guide as soon as it's approved so can get indexed. Also, write verbiage on expected eta. Often times, these eta's are not made, so be broad: expected release q2 2018 or whatever. Good idea to create a sign-up form to collect emails so you can send off updates & firm release dates. Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If my blog is on Wordpress, and I've installed the AMP plug-in, what do I need to do to get Google to start indexing all my posts as AMP pages?
If I add /amp to the end of any of my posts, I can see that the plug-in is working. It's been months since I installed it, though, and Google hasn't indexed any of the AMP pages. Am I missing a step?
Content Development | | DeanRamadan0 -
What's a good way to find recent blog posts about a given topic?
Let's say I want to find blog posts posted in the past week or so about "key west". These posts could be on a personal blog, travel blog, etc. Google News is mostly news sites (not blogs) and Google blog search doesn't work any more. What other good options are there? So far Open site Explorer Just Discovered is the best option I've found, but there is a lot of other stuff mixed in with a few blog posts.
Content Development | | AdamThompson1 -
Are Duplicate Bio's Duplicate Content?
I'm wondering if I need to go through all the various bio's our firm has on all the various legal directory and client review sites to make sure they have unique bio's? I really, really don't want to do that, but if they are going to flagged as duplicate content, I will. I'm hoping sites like "findlaw," "avvo," etc, have some built in rel:cannonical or something that says these bio's aren't to be seen as unique content and therefore conflict with what's on our site. Anybody know? Just to clarify, any of the sties that have asked for unique content/bio/about us, I have complied with that. However, a lot don't specifically state it has to be unique, so I've just copy and pasted from our site in those cases. Thanks, Ruben
Content Development | | KempRugeLawGroup0 -
Seo benefits to keywords other than specifically targeted?
Im a photographer. Im interested in starting a blog on my site with articles relating to photography advise, tips, recommendations, etc... Will traffic to those posts help my serp rankings to terms i wouldnt specifically target in them? Say local terms such as my city wedding photographer? I know the blog posts would help others, and help give me industry authority, but i would like it if in addition it helps drive my local target market to my site. Thoughts?
Content Development | | studio35design0 -
WHAT IS THE BEST WORDPRESS THEME FOR SEO
Hi, Seomozers I would like to know if theres any particular Wordpress Thema that works better for SEO purposes rathen than other. Thanks in advance Maria Jesus
Content Development | | goperformancelabs0 -
On-Site Blog or Blog Service for Best SEO Results
I had a blog associated with my site, then I had to merge two Google accounts and to make a long story short, my old Blogger page won't transfer to the new account. So, I'm starting fresh. My Question: Would I benefit most from an on-site subdomain blog, adding content to my site on a weekly/monthly basis, or an off-site blog such as Blogger, linking back to pages and resources on my site? Then, any other juicy tips would be great. Honestly, I won't expect a large subscription base. There will be a natural draw for some trade associates, and I'll be linking and promoting them as well. Thanks for any input. I'm new to the community, and SEO, but really impressed with this community.
Content Development | | honestabejosh0 -
SEO Moz logo
Is it ok to add the SEO Moz logo to the homepage of your website ? We are a UK based Internet Marketing company and we are looking to inform our audience that we use SEO Moz to manage our SEO clients campaigns. here is our site - http://www.onlinemediadirect.co.uk I am looking to add it on the SEO section to the left of the page.
Content Development | | onlinemediadirect0