FAQ page to target "long tail keywords".
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I'm wondering if there is any benefit to creating a FAQ section on a website for the purpose of ranking for long tail keywords. If so, are there best practices in the way that the page is structured?
Also, would doing this just help me rank the FAQ page for these terms or would it also help more critical pages on my website, such as homepage, contact, about, etc... which do not contain these keywords.
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I have always had mixed feelings about FAQ pages. On one hand I do sometimes try to find them to use when I'm searching although I feel that if I need a FAQ page I haven't adequately provided what my user is looking for on the other pages.
I like the idea of using landing pages and just distributing out the content in logical areas of the site verses putting all this somewhat valuable content on one page.
As far as helping other pages, if you are getting links to the page it will help but otherwise not so much.
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Of course there is benefit in ranking for long tail keywords.
However, you have to consider that you are essentially making the FAQ page a landing page. If someone lands on a FAQ page - unless it is very well structured and contains highly relevant information, there's going to be a lot of bounces from that page compared to traditional landing pages on your site.
My advice? Create dedicated landing pages where each target segments of information that you want to rank for. Thus, you'll be creating more relevant pages for each search query. On each of these pages have a clearly definable path for visitors to then proceed through to other areas of your site. You'll get less bounce rate, and visitors will more likely be directed to any subsequent pages on your site (i.e. directed to where you want them to go).
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I don't think so , but specific landing pages targeted for those keywords with " relevant " content is the way to go
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