Changing Googles Sitelinks

[gazza777]

Hi all,

I know Google will only show sitelinks if the site is deemed authoritive and if it will help the user searching a keyword, but is there anyway to order or control which links appear in the sitelinks?

I know you can demote a sitelink in Webmasters, but is this not shooting yourself in the foot? If I demote a link will Google replace it with the next link it thinks is worthwhile and be doing this eventually show the links you want to appear in your sitelinks?

Thanx

Gary

[gazza777]

Thanx very much for the link Marcus, interesting reading. It looks like there are certain things to tweak to try influence it.

Do anyone have experience in this regard that they can add to this topic? Here is my situation, I have a group of 7 companies, represented on one website, now only one of them show on the sitelinks, the rest point to blog articles... so you can imagine it would be better to show companies on these sitelinks.

[PH292]

HI Gary

I don't believe you can either -

Unless it is seriously detrimental I would not demote a page - I would just try and make others more important

Maybe the thing is to have some pages optimised and be very relevant for a phrase and work on that page having a high authority. Add video (and send links to the video), and other ethical means.

PPC is definitely a good solution and then add site extensions to the ads - that can be very effective. (The site extensions may only show if you are in position 1 - 3 at the top of the page.  You can add in a number and Google choose which ones they will display (if they do).  But when they do, it can be really effective.

Hope this helps

PH

[Marcus_Miller]

Hey Gary

It's algorithmic, so beyond the demoting of a page there is no way to directly influence it as it is based on what Google believes that people will want from your site.

You can buy sitelinks via PPC ads if you wanted something more specific but.... in my experience, I have not seen any reliable way to influence sitelinks.

But... you could experiment, this article seems to suggest it's not impossible:

http://seminsights.com/opinions/how-to-get-influence-google-sitelinks

That's a trial and error approach but if this is important for you then you can have a bash.

Hope this helps!
Marcus