Changing Googles Sitelinks
-
Hi all,
I know Google will only show sitelinks if the site is deemed authoritive and if it will help the user searching a keyword, but is there anyway to order or control which links appear in the sitelinks?
I know you can demote a sitelink in Webmasters, but is this not shooting yourself in the foot? If I demote a link will Google replace it with the next link it thinks is worthwhile and be doing this eventually show the links you want to appear in your sitelinks?
Thanx
Gary
-
Thanx very much for the link Marcus, interesting reading. It looks like there are certain things to tweak to try influence it.
Do anyone have experience in this regard that they can add to this topic? Here is my situation, I have a group of 7 companies, represented on one website, now only one of them show on the sitelinks, the rest point to blog articles... so you can imagine it would be better to show companies on these sitelinks.
-
HI Gary
I don't believe you can either -
Unless it is seriously detrimental I would not demote a page - I would just try and make others more important
Maybe the thing is to have some pages optimised and be very relevant for a phrase and work on that page having a high authority. Add video (and send links to the video), and other ethical means.
PPC is definitely a good solution and then add site extensions to the ads - that can be very effective. (The site extensions may only show if you are in position 1 - 3 at the top of the page. You can add in a number and Google choose which ones they will display (if they do). But when they do, it can be really effective.
Hope this helps
PH
-
Hey Gary
It's algorithmic, so beyond the demoting of a page there is no way to directly influence it as it is based on what Google believes that people will want from your site.
You can buy sitelinks via PPC ads if you wanted something more specific but.... in my experience, I have not seen any reliable way to influence sitelinks.
But... you could experiment, this article seems to suggest it's not impossible:
http://seminsights.com/opinions/how-to-get-influence-google-sitelinks
That's a trial and error approach but if this is important for you then you can have a bash.
Hope this helps!
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Our sitemap is not indexed i Google even though it's successfully processed
Hi, Ours is a WP hosted website. We have submitted the XML sitemap with a WP plugin. It's been successfully processed by Google but it's not been indexed in and can't be found in SERP. How to get this indexed? Will there be any low crawling of sitemap as it's not indexed? Thanks
Algorithm Updates | | vtmoz0 -
Deindexed from Google images Sep17th
We have a travel website that has been ranked in Google for 12-14years. The site produces original images with branding on them and have been for years ranking well. There's been no site changes. We have a Moz spamscore 1/17 and Domain Authority 59. Sep 17th all our images just disappeared from Google Image Search. Even searching for our domain with keyword photo results in nothing. I've checked our Search console and no email from Google and I see no postings on Moz and others relating to search algo changes with Images. I'm at a loss here.. does anyone have some advice?
Algorithm Updates | | danta2 -
How to you get a company details to appear on the right side of google searches? For example is you type dr martens in google , the search page shows links and then a snippet of the company on the right. Thank you.
For example is you type dr martens in google , the search page shows links and then a snippet of the company on the right. Thank you. https://www.google.com/search?q=dr+martens&oq=dr+martens&aqs=chrome..69i57j0l5.2176j0j7&sourceid=chrome&espv=210&es_sm=122&ie=UTF-8
Algorithm Updates | | vijayvasu0 -
Google Authorship and Hobby Blog
I hope that someone can help me come up with the best option. Please forgive my ignorance on this issue. I have a hobby blog and up until now I have not wanted to associate it with my real name. It is a menswear blog about classic American style. I was afraid that it may be a hindrance if I was ever looking for a more conservative career than SEO. I am now reconsidering this and thinking that claiming it may be of more help than harm. Which brings me to Google Authorship. My dilemma and misunderstanding stems from the fact that I have mutliple Gmail accounts. I am guessing that some of the newer accounts have a G+ associated with them. So my question is do I use the email that is associated with my blog or my main gmail that I use personally? If I do use the gmail associated with the blog will it then become my default Google plus profile? Any insight would be helpful. Thanks in advance. If any of you are interested the hobby blog is Oxford Cloth Button Down.
Algorithm Updates | | JerrodDavid0 -
7 Pack Google Serps?
What is the best way to get into the 7 pack of google serps? I have a site that ranked well before this changed but not was pushed back to page 2. I have Unique content and I currently have provided my info to all the standard local sites, like Yelp, Manta, Local.com and others. I already have a Google Local page and I also have links from local sites. What else can be done?
Algorithm Updates | | bronxpad0 -
Google has indexed a lot of test pages/junk from the development days.
With hind site I understand that this could have been avoided if robots.txt was configured properly. My website is www.clearvisas.com, and is indexed with both the www subdomain and with out. When I run site:clearvisas.com in Google I get 1,330 - All junk from the development days. But when I run site:www.clearvisas.com in Google I get 66 - these results all post development and more in line with what I wanted to be indexed. Will 1,330 junk pages hurt my seo? Is it possible to de-index them and should I? If the answer is yes to any of the questions how should I proceed? Kind regards, Fuad
Algorithm Updates | | Fuad_YK0 -
Sitelink Disappeared from SERPs
Hi everyone, Something weird has happened to one of our client's site. First of all I want to explain that the client's name is something like a Person Name plus another generic keyword, for example Truxy Lawyers. Before when you searched for the brand keyword (in my example Truxy), Google would show in the SERPs the client's site as first result with six sitelinks below. Now when searching for the same branded keyword (for example Truxy), Google doesn't show the sitelink anymore, but the first result is the home page and the second and third results are subdomain pages. Does anybody know why Google all of the sudden decided to stop showing the site link? Things get more weird when you search the complete brand name "Truxy Lawers" for example, because in this case Google shows the site link. Does anybody know what has caused this? Thank you!
Algorithm Updates | | Aviatech0 -
Is There Any Problem For Google When We Use Capital Letters in the Beginning of Each Word in TITLE?
I'm just wandering is there any difference when we use "Cheap Holidays to Egypt" or "Cheap holidays to Egypt". It is easier for users to read first option but would the second be more relevant for crawls?
Algorithm Updates | | fleetway0