Question regarding the SEOmoz Report Card

[SEODinosaur]

A report card is directed towards one keyword. What if one is to target two keywords on one page?

For example, if I want to target SEO in Miami, Miami SEO, and SEO Miami it would be impossible to get an "A" on the report card for all three. What is the best way to target two-three keys on one page? Lets say these keywords are equally beneficial to the site, and we do not want to have to use hierarchy for one key over the other.

Would it be wise to build a page for each? I feel like that would be redundant to the user.

It says I need the keyword 4 times in the body so I should have 4 "SEO Miami" and 4 "Miami SEO".

High importance factors. What makes them high importance? The keyword should be in the beginning of the title. How does this make sense as a high importance factor. Many titles are going to sound spammy if this is how they are written.

Lets use Miami SEO again as an example:

Miami SEO from [company name] bla bla bla sounds like spam.

Learn about SEO in Miami from [company name] sound much better and is probably more likely to get clicked on.

How important are these High Importance factors?

I was always under the impression that we build the site for the user however the report card changes that perspective.

[Cyrus-Shepard]

First of all, you can run multiple reports for the same URL using different keywords. You can run as many keyword/url reports as you wish, but they will all return a separate grade. More information on running custom reports:

http://www.seomoz.org/help/on-page-reports

Obviously, there's a limit to how many keywords you can score an "A" with on the same page. If not, Wikipedia could just build a single page that ranked for every keyword in the world (not really, I'm exaggerating

Conceptually, Google treats "Miami SEO" and "SEO Miami" as very close. But there are mulitple ways to optimize the same page for both keywords.

• Vary the keyword in your URL
• Variations of the keyword in your h1, h2, h3 headers
• Variations of the keyword in your body text
• Variations of partial match anchor text in links pointing to the page
• Links from external websites that themselves are about "miami seo" etc.

Instead of creating a page for every possible variation (which the Panda algorythm was designed to target and punish) try creating in-depth content that explores "Miami SEO" completely. You'll rank better for long tail terms, and improve your relevance for the short tail terms as well.

As far as high importance factors, there has traditionally been a strong correlation between the keyword position at the front of the title tag and higher rankings. This correlation isn't as strong today, but still exist.

http://www.seomoz.org/learn-seo/title-tag

Hope this helps. Best of luck with your SEO!

[William.Lau]

You can't. Its just checking for that keyword, I don't think it takes into account nor is it complex enough to check surrounding text.

Don't forget these things are just like simple scans but with a grade attached to it. I would personally not allow it to bother me. If I'm ranking for those 3 terms fairly well, I will do what is needed.

[SEODinosaur]

Hmm so why is this a high importance factor? I understand everything you wrote and agree wit it but having a high importance factor for a page is just crazy talk IMO.

The report card should be corrected, there needs to be some 'if's' in there.

I know that getting an A is not enough to rank, but these report cards are kinda misleading with the importance hierarchy.

How can one place two keywords in the beginning of a title : )

[William.Lau]

It is not necessary to do all that. It would just be keyword stuffing. If your main business is SEO in Miami, you should just target one of those keywords the most that you mentioned above.

But have those keywords like SEO and Miami within the body of the site will improve the site as a whole, the on page report is only for reference and is not an actual reason why a word is ranking or not.

If I get an A on a page, doesn't mean I will automatically rank in top 10. So don't let it bother you.

If you emphasize on the keywords SEO and Miami enough and use anchor texts within those phrases/terms, Google uses all background wording to categorize a site, it is not just one word.

I hope that made sense, feel free to reply.