What's the best thing to put in the footer on a PPC landing page?
-
From a conversion perspective what are the best elements to have in the footer of a Paid landing page.
-
Very good answer! If they get down that far it means they're still looking for confidence and need to be further convinced. Thanks for the inspiration.
-
Trust symbols
-
Thanks for the typo just had updated the copy today and added the link. I think I'm going to add an about us tab with testimonials and stuff. I've noticed If I have too much linking than I usually decrease conversion rates.
-
I'd fix the misspelling "dowbloadable" and the extra space and period after it. I'm not sure what else you need in the footer.... having the privacy policy is good. You might consider making the "Dial800" there a link so people can easily find out more information about your company. There's a lot of good info on http://www.dial800.com/products/call-tracking that people might not find if they'd don't realize the header logo is a link and want more information but aren't ready to give you their info.
-
Here's the page in question. A/B testing is good once you have ideas but right now I'm still in the idea creation state for what to put in the footer.
-
It's hard to give an answer without seeing the page or knowing what you're selling. However, if you have many options, try A/B or multivariate testing different variations to see which converts the best.
-
I'm using an isolated page though so links to other pages on the site wouldn't be appropriate. Currently I just have our address and a privacy policy link. Wanted to see if I should put something in there.
-
I don't think anything that you would put in your footer is going to help you with conversion's (on an e-commerce site anyway). Your footer should have the same thing on every page. Logo, contact info, and other links to the different root categories of your website, and/or, like Joel has written, forms & pdf's people may need that would be hard to find when looking around your site.
-
I would have strong call to actions prominantley displayed and contact info with lead generation forms.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best to Include Phone Number as CTA Button in Mobile Version of B+B Web Site?
We are attempting to keep the number of CTAs (Calls to Action) on our commercial real estate website to a minimum. Our adjusted design (see attached) has 2 CTAs. One is "Contact Agent" the other is "Schedule a Tour". We are focusing on the listing page, which is the primary product page and critical in terms of CTA. Our mobile version does not show a phone number while the desktop version (also attached) displays a phone number. Should the mobile version also display a button a phone number? Some members of our target audiences, business owners and executives who are often in their 40s and 50s may prefer to call us up rather than communicate by written message. Any suggestions for elegantly displaying the phone number without causing confusion? I have read that the number of CTAs should be limited so I am on the fence as to whether or not to include a phone number Thanks,
Conversion Rate Optimization | | Kingalan1
Alan 6yR88Vt WwYpt810 -
PPC & Google analytics - super advanced online course ?
Hi guys, I'm looking for online course for PPC & Google analytics... I'm not looking something for starter and im not looking for something
Conversion Rate Optimization | | EdmondHong87
that you can find on YouTube...I'm talking about super advanced...The best of the best! Anyone know something like this ? Thx1 -
Any possibility to track goal completions/conversions at a sub-page (non-landing page) level in Google Analytics?
We’re promoting our sub-page it's http://www.flightcentre.ca/flights/london on our homepage under the slideshow so I need to see how many people went to the homepage, then went to this page, and then converted (enquired or booked.) What I can’t see is how many people did that. I know how to look up how many people landed on that page and then converted, but I need to know how many people navigated there and then converted. Is that possible? I can only see Goal Completions if I look at that page as a landing page, but that only presents a very slim view of the total visits when compared to those pages generally. Any way to check the entire behavior or activities happening through this page i.e. /flights/london?
Conversion Rate Optimization | | flightcentre200 -
Use "Brand Name" or things like "Free Shipping" in Ecommerce Product Title Tags?
Given the current industry best practices and changes to Google algorithms, should I be using "Product name...Brand Name" or something like "Product Name...Free Shipping (or similar)" in my ecommerce title tags? Thanks!
Conversion Rate Optimization | | jeffbstratton0 -
Looking for UK based Conversion Rate Optimization Expert for PPC Landing Pages
Hi, Could anyone recommend a very good conversion rate optimization expert that can: -redesign existing landing pages using responsive twitter bootstrap -split test using optimizely or other tool Thanks, Dwayne
Conversion Rate Optimization | | deelo5550 -
Conversion and CTR best books and tips?
So there are two things a site owner needs, 1. To rank on page one and 2. To have a high conversion and clock through rate. I'm still learning both but need more help on the second. Any tips? What are the best books to study on CTR and Conversions?
Conversion Rate Optimization | | bronxpad0 -
How to track PPC conversions?
I use both adwords and Microsoft Adcenter. I am looking to be able to track my conversions from each PPC site. I do not have a "Thank You" or "Check Out" page that I can tag because any sales that I make are through clicks on a link that goes offsite to an affiliate company that I receive commission from. However, the link on my site is a "Buy Now" button, so to get some idea of which source is giving me better conversions I'd like to know whether adcenter or adwords is sending more people that end up clicking this link. Canb anyone suggest a way or a program to set up in this manner? Thanks in advance for your help!
Conversion Rate Optimization | | VictorVC0 -
Ideal product page conversion/retention rate for eCommerce sites
Hi SEOmoz-ers, I was wondering if anyone has data regarding product page abandonment rate (% of potential customers that leave the site after seeing product pages) for websites like Overstock, REI or Zappos? As you may know the above mentioned sites do an exceptional job with product pages. It would be helpful to know what some of the leaders in this space are achieving in terms of conversion rate. What is your personal opinion about this? Thanks,
Conversion Rate Optimization | | Kush_VMI
Kush0