Online Photo Gallery: drive traffic and increase social media activity
-
I run a photo booth rental business for weddings and other social events. One of the features that comes standard with every package is that all of the photos from the event are hosted on an online photo gallery. We currently give the guests a business card at the event with our website address and on the website they can click a link that takes them to their online gallery, which is hosted on www.smugmug.com.
I wanted to see if there is a way that we could keep the traffic/visitors on our website longer vs. sending them to www.smugmug.com. I also would like to see if there is a way that they can incorporate social media sharing, such as Google+ to share our website with their friend and family. So my questions are:
1. How do I get visitors to spend more time on my website vs. leaving to go to the www.smugmug.com website?
2. How do I get visitors to share our website/gallery/photos via social media like Google+, Facebook, etc... and bring traffic to our website?
-
Hi Mark,
I took a look at 2 of my competitors who have professional looking websites and who also use www.smugmug.com to host their online galleries. This is what I found. Are either one of them doing this correctly?
Company 1: http://companyname.smugmug.com/SF
Company 2: http://photos.companyname.com/San-Francisco
-
Thanks, this is exactly what I'm looking for! I checked out www.smallpetselect.com and I can't believe how many Facebook "Likes" they have and how many Twitter followers they have, for such a small website.
Do you have any plug-ins or photo gallery embedding software that you can recommend?
-
Great question.
Get rid of smugmug.com and use a simple plug in for your site to keep the photo gallery on the site. You are sending all the value over to them......or create a plug in that allows them to view the site but they have to stay on your site.....
Another option is with some photo gallery sites you can embed the technology and make it part of your site structure.....so it would be at www.yoursite.com/photo gallery
Once you do that the ability to get people to share your site becomes a no brainer because all they need to do is send them to your core photo gallery to look at pictures...and when they click the link they are on your site.
Onc eother thing you missed.....if you can figure out how to upload the photos with met descriptions and seo value you will generate seo value for each picture. For example: the picture should be uploaded as:
persons name_wedding_name of your company_possibly a keyword
Then you will start to get seo value from each picture related to the core keyword (wedding) and your other keywords.
If you want to see some of our stuff in action go to smallpetselect.com. All those animal photos are driving huge social media likes and shares and huge seo value.....
Hope this helps.
Mark
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Gallery page with text below, Or split into two pages
So i'm a professional photographer, so my gallery is pretty important, probably more imprtant than the copy supporting it. Right now I have a gallery with supplementary info pushed below. I'm wondering if it would be better to remove the text from the bottom and put it to the top of it's own page, and leave the gallery page as just images, or keep it mixed with both. You can see my site directly HERE if you would like to see what i'm talking about exactly- the lightbox is broken, its a work in progress.
Image & Video Optimization | | JPRichardson0 -
Redirecting photos during site redesign?
Hello, We are doing a website redesign for a long-standing client. Their new website is completely different and includes mostly new elements, My question is do we need to redirect photo URLs if they are no longer on the site, and if so where do we redirect them, the homepage? Thank you! Tyler
Image & Video Optimization | | BeyondIndigo0 -
Is getting listed on local directories useful for an online web site?
I recently came across Yext. Seems like a convenient service to get listed on local directories. Why I thought this would be useful are the backlinks, not necessary local searches. Are link juice good enough to justify spending the time to get listed? And what about getting listed on BBB.org?
Image & Video Optimization | | huisjames0 -
Adding Photos vs Page Speed
I need to add more photos to our site, since I believe it'd be a better user experience, but I don't want our page speed to slow down. Is there an optimal size or quality photo parameters that work best for this? If so, is there a site or service someone would recommend over photobucket to get them? Thanks, Ruben
Image & Video Optimization | | KempRugeLawGroup0 -
Image Gallery - Name of the image files
I would like to know If I have a image gallery in my website, what name must I put in the image files? Can I associate with the my key-word? Ex: Post about pizza buffet, and than... the images can have the name "pizza-buffet-01, pizza-buffet-02"? Is it wrong? Thank you
Image & Video Optimization | | otimizador20130 -
Implications of switching from one Gallery Plugin to another.
Most of my WordPress sites contain content that is supplemented with galleries. I've been using NextGen Gallery for a majority of them. I now want to switch to another plugin - which would involve recreating the galleries by re-uploading the images and they would be using an improved url structure. The pages receive a lot of traffic from Image Search but the images would have moved. Should I 301 every one of the old image links to the corresponding urls? The move to the new plugin is part of a content freshness and improvement strategy on some of the older pages but it also gives a massive UX boost to the pages which is very welcome. What do you think is the best course of action in this content removal/replacement situation?
Image & Video Optimization | | williampatton0 -
How To Increase Google Shopping Rankings?
What are the best ways to help influence your products rankings in Google Shopping SERPS? Aside from the obvious factors (ie Product Title, Description, brand, etc), what are the key factors in optimizing your products?
Image & Video Optimization | | MichaelWeisbaum0 -
Will putting images in a light box or photo gallery affect my image SEO?
A website that is very image heavy and would like to enhance the user experience with a photo gallery. How will this affect the indexing of these photos? Can I still add alt. tags and title tags to these images?
Image & Video Optimization | | Unidev0