Rank page1 but not getting any clicks !!

[Jorenr]

Hi everyone, I am on page #1 position #2 with my keyword but doesnt get any clicks !I desperatly need your help. Here are some info about my site. what do you think the problem is? Thanks for your help.

-My keyword's Global and Local montly search is 1300 (exact)

-Seomoz Rank Tracker shows that I rank ( on Page #1, Position #2 in Google / United Kingdom)

-I use always private browsing to check my rankings

-my domain is a .com and I bought the domain name from godaddy

-Hosting is 1&1 and their server is in Germany. Which is a shame, I ve just realized

-My site ranks on Google.uk (The web) but doesnt rank Google.co.uk (pages from uk). Is this the problem? I ve just change the target country to United Kingdom using webmaster tool. Will it help?

Thanks a lot

[Cornel_Ilea]

Hi Jorenr,

One last thing: this will help you increase your CTR:

http://www.seomoz.org/ugc/how-to-get-more-clicks-with-low-rankings

http://searchenginewatch.com/article/2049695/Top-Google-Result-Gets-36.4-of-Clicks-Study

I've tested it and it doubled my CTR.

Cornel

[Jorenr]

Thanks Brad, I ve realized that my meta description is not relevant at all. Changed it. Looking to get some good results!

[Jorenr]

Thats the problem Malcolm ! Meta description wasnt relevant at all. I ve changed it , looking to get result now. Thanks for the advice!!!  Much appreciated !

[Jorenr]

I am in position #2 but there are 3 google ads before me. So I am in position 5. And the other sites are all relevant , similar business. So I am sure its a right keyword.

''''''compare your meta description to the number 1. People might just be looking at you and thinking you are providing somethign else.''''''

This is the problem ! I ve changed the description. Hope to get some result !

Thanks for the advice !

[Jorenr]

Thats a great idea too. I ve been thinking about it. Google keyword tool is not very relaible. Thanks for the advice.

[Jorenr]

Hi Cornel, I havent been checking webmaster tool. So thanks for the advice now I see There are 400 impressions in 15 days (since the site has been on the first page) . So people see it but dont click it . And I ve realized that my meta descrpition is not looking relavant. Even I dont click Changed it today. Hope to get some clicks!

[Jorenr]

Yes the keyword is only for London/UK.  I will do your recommendations. Thanks for the advice !

[bradkrussell]

We recently rewrote all of our meta descriptions and noticed on avg a 20% jump in conversions. Remember - great meta tags and page titles will dramatically increase CTR from SERPs. I recommend you revisit these and see if they are compelling enough for visitors to go to your site.

Focus on:

1. What you offer
2. Why choose your site over others (your competitive advantage)
3. Specific product/site features
4. How to contact you (e.g. if you are trying to get people to call you for a quote - offer your phone number in the meta description perhaps - not applicable for all sites)
5. Meaningful, easy to read language that isn't pumped full of keywords like past years

[Cornel_Ilea]

Hi Malcolm,

You are right and the second position gets only ~12%.

Than means less than 160 visits a month.

Cornel

[MalcolmGibb]

Even if a keyword has 1300 exact match search volume research shows that you will likely only get around 37% of that through click throughs in an ideal situation.

This also fluctuates based on your title and meta description. Think how many times you've searched for something and skipped the first result because it didn't seem relevant or appealing to your search.

Check your meta title and description, is it in line with what others are using in that SERP?

[My-Favourite-Holiday-Cottages]

I would prerform the serch yourself in a chrome incognito browser and just looks at the serps.

Is there for exampe, a pack of 6 results taking up that first slot, essentaly making you poition 7+?

Are all the other results dis-similar to you? In which case you might not be what people are searching for.

If your getting impressions, are in the right slot, and theres nothing else odd, compare your meta description to the number 1. People might just be looking at you and thinking you are providing somethign else.

[nvs.nim]

Another way to find out that you did proper keyword research is to start up an AdWords campaign using your exact keywords and target the campaign in the UK.

This gives you valuable information about the actual search volume... Because you target the keywords [exact], every impression that is generated is an exact search for one of your keywords and will give you an indication of the search volume.

Everywhere you look Google is giving away coupons with 50, 75 or even 100€ of AdWords credit, so you don't even have to invest any money into it...

[Cornel_Ilea]

Hi Jorenr,

1,300 (exact match) for 'some' keywords is not a lot and it can be volatile.

The best place to start debugging is Webmaster Tools > Traffic > Search Queries.

Here you can see if your website has been displayed, how many times, on what keywords, on what position and the CTR of your results.

Please check this and let me know the results.

Cornel

[AgentsofValue]

It may be a problem with the location setting for your website.  Is your keyword really specific for the UK?  ... such that people from other areas in the world would not search for it?  If the local and global keyword search volumes are the same, it could indicate that all of the traffic for that keyword is coming from the UK, and that's where you're currently not ranking.

If that's indeed the case, you should try to increase the number of local search ranking signals, which could include:

• setting the target country in webmaster tools

• getting links from other .co.uk domains

• including an address and phone number on the site from .co.uk

• move the hosting to somewhere in the UK

There are lots of other hints you can give to Google about the geotargeting of your site.  Probably the first 3 would be a good start.