Unsolved Getting keywords to rank on new landing pages
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I've built new landing pages for a website, and have loaded them with researched keywords in the content, alt image attributes and metas etc - but, after a number of crawls, the keywords are currently being matched to other existing web pages on the website.
Does anyone have any advice on 'unlatching' these keywords from these pages, and instead getting them to match with pages that have been optimised for them?
Many thanks!
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Just to confirm I understand correctly, you've built new landing pages for some of your target keywords, but Google is still ranking the old pages?
This could be for one of a few reasons:
- Google has not yet discovered the new pages (check in Google Search Console)
- Your old pages are relevant to the same terms, but more authoritative, due to the links they have from your other pages, or external pages
- There is some other issue with your new pages (noindex tag or similar)
It sounds like the 2nd issue is most likely - so you'd need to make sure that your older pages are targeting distinct, unique terms, to avoid overlap. That said, as your older pages are likely more authoritative, it could make more sense to redirect them, or just re-use the old URL.
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