Optimize short tail keyword by optimizing long tail keyword
-
Many SEO's said that if i have a keyword suppose 'coat stand' that is very competitive and second keyword is 'cheap coat stand' that is less competitive .If we promote long tail keyword (cheap coat stand) than ranking of 'coat stand' will improve.Is it true?
-
Yes - I can say from experience that this is true. You'll also feel much more inspired to keep working towards 'coat stand', after you've achieved the mini-success of already ranking for 'cheap coat stand'!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it a good idea to optimize for keywords that have no search volume if they're ranked?
Hello Moz Community, I have some questions I hope some of you can help with. We’re doing SEO work for a client that provides outsourced IT and managed IT services in Phoenix, AZ and cities in the Phoenix metro area (i.e. Glendale, Tempe, Scottsdale, etc.) They’re currently ranked for or targeting the following keywords: • consulting phoenix az (1)
Intermediate & Advanced SEO | | marnipatterson
• outsourced it phoenix (2)
• phoenix it support (3)
• it services Scottsdale (5)
• it consulting firm phoenix (targeting)
• it solutions phoenix (targeting) We have recommended the following keywords based on monthly search totals, competitive level and difficulty ratings in Moz. • IT consulting phoenix
• it consultant company
• outsourced it
• it support services
• it consulting services
• outsourcing it
• outsourced tech support Questions
1. While I know it’s a good idea to optimize for keywords that you're currently ranked for, there’s no search volume for any of these. So, I recommended non-geo versions since Google provides search results based on the user’s location. Will this preserve the company's current rankings?
2. If not optimizing for their current keywords will hurt their rankings, will using the current keywords as secondary keywords suffice? If so, do we need to include them in the content for keyword density?
3. Since search engine algorithms now focus so heavily on user intent, I assume we’re covered for all variations of a keyword (i.e. outsource it, outsourced it, outsourcing it, etc.) Is this correct?
4. They want to rank for “cloud services” and “cloud solutions.” Both are very competitive with high difficulty rankings. So, I recommended “cloud migration” and “cloud strategy” as alternatives since these are the main services they provide. Will including “cloud services” and “cloud solutions” as secondary keywords help them increase their rankings for both? If you’ve dealt with a similar situation, I'd appreciate your insight and advice. Thanks!0 -
Title Tags & Keyword Order
Hi I've read various articles on this - some saying it's still important to have the keyword at the beginning of the title and some saying it's not a big factor anymore? Does anyone have an opinion on this?
Intermediate & Advanced SEO | | BeckyKey0 -
Anchor phrase over optimization due to press release?
Hello. I recently opened my website last month and after that did some seo and a press release. SEO guy was good and didnt over optimize any particular keyword. but now I am seeing a partular phrase is hovering around 10%. That is rather a money keyword and I am worried am I gonna get a penalty for that. That keyword came from the press release where I am seeing 7 rather very reputable website posted that press release. Now what are the chances of getting a penalty for this?
Intermediate & Advanced SEO | | some1cool0 -
Servers matter for different domains for same keywords?
We have 3 domains in the same industry, but unique content on each site. The whois info is private, but the domains are all under the same owner registrant info. In terms of rankings, does it matter if we move them all into the same RackSpace cloud account? Will Google know the relationship somehow and if they do, will they care?
Intermediate & Advanced SEO | | TheDude0 -
Exact Match Keywords
Hello,
Intermediate & Advanced SEO | | Cornel_Ilea
Now that the Keywords Tool is gone, how can I see [exact match] search volumes on Google?
Thank you,
Cornel0 -
Keyword Selection - Long Tail or not long tail keyword
Hi Friends, We have a keyword "plus size clothing" but we used this as "plus size clothing 2012" to Cover the both keywords "Plus size clothing" and "Plus size clothing 2012" My question is, are we still focusing on "plus size clothing" when use "plus size clothing 2012" instead of the main keyword.? What strategy do yo suggest that when to use long tail and when to not. (when I talk to use a long tail than it means use it prominently on the page as main keyword should be used.)
Intermediate & Advanced SEO | | alexgray0 -
Can keyword in onpage links be seen as spam?
My seo strategy relies heavily on a lot of great relevant content on the domain. To achieve this, I have a section with 'information docs' on each product page. They are lists with links to informational pages relevant to the product. For instance; domain.com/apples/ On this product page there are 30 links to articles; domain.com/apples/how-to-store/
Intermediate & Advanced SEO | | Koenseo
domain.com/apples?recipes/ etc. The anchor texts of these links are the titles of these articles, so on the product page the list of links looks like this: How to store apples
Recipes with apples etc. Question: Are those keywords in the links (apples) counted as onpage keyword usage an can it be seen as keyword stuffing by Google? Thanks a lot.0 -
Best Service for optimizing google product feed?
We're looking for a company that can help us optimize our google product feed. Does anyone have any recommendations or suggestions? Thanks!
Intermediate & Advanced SEO | | eric_since1910.com0