Page Optimization score is An A but Rank is dropping
-
New to company in SEO and they wanted a page to rank high for certain term : knowledge management on this page: http://www.apqc.org/knowledge-management
Ran SEO Moz optimizer and did suggested changes. Moved score to A and ranking was on google first page but now it's dropped considerably last 2 months as the bounce rate has gone through the roof.
I'm at my wits end and don't want the higher ups on me for the drop. I'm not sure what to try next.
-
Your welcome - I would think having the word comments without no comments on every page can be a red flag to Google that your trying to game them and get undeserving long tail keyword traffic with the word comments in it.
Hope this helps! and if it does, please help a fellow SEOmozer and mark Good Answer
-
The H1 nested in the breadcrumb will disappear when we launch the site redesign in three weeks so I figured best to not ask IT to do the site wide fix when it will happen anyway.
The comments feature on our site is only used on the blog so is that something I should think about removing from most pages because it's affect on SEO is either bad or neutral at best?
-
Thanks this is very helpful. My SEO knowledge is good but I'm not nearly advanced as most people on this site. Thanks guys. This site is helping me tremendously.
-
Thanks and you made a great point as well. The links to this page should be done in moderation and avoid multiple links on every page to the KM page
Hope this helps you out! and if it does please mark answered
-
You could also just spell out Knowledge Management instead of using KM. I'm sure google doesn't know what that is. You're also using the KM in a lot of your anchor text, It may benefit you more If you spell it out so google know's that you are pointing at something relevant.
And like Irving said, use some schema to point to different things, like the book at the bottom of the page.
Good luck
-
Here are a few blatant issues:
You have your H1 tag nested into the breadcrumb. That's not acceptable.. Use the breadcrumb microformat
This is interesting, your text of knowledge management on the home page (and in other areas of your site) links to a different page! You're giving Google mixed signals on which page is the the knowledge management authority on your site.
Your video should be tagged with the schema.org video object tags
Why do you have the words COMMENTS in big red text on bottom of the page. (just looks odd, so I had to mention it.)
Good Luck
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
50% Drop in ALL Traffic Post June Update
We've had 50% drop in Google and Direct traffic post June Google update. Why would direct suddenly plummet as well? Could it be something with Google tag manager or our new cookie policy and cookie management system? Any help would be greatly appreciated as I am a disabled person and trying to figure out what is going on with our site
Reporting & Analytics | | inhouseninja0 -
Google Analytics not Working on all pages despite many attempts
Hey gang, So this problem has been going on for months. None of our landing pages track, but all of our blog pages do. I've tried GA plugins, (we are on wordpress) and just now even put the code in the theme header script. Still to no avail. I just checked right now, and the blog pages have the global GA code, but now I noticed not even the home page has the code! Could it be something to do with my theme? I tried to pay a guy on upwork to fix but he couldn't fix it either. Thank you for you help!
Reporting & Analytics | | Meier0 -
Why few pages have more than 100% bounce rate?
Hello All, For my ecommerce site approx more than 30k products I have. In Google Analytic approx daily for few products approx 10-15 products bounce rate show 300%, 200%, 150%, 140%, 125% how? and what is the solution? Product page daily change. Thanks!
Reporting & Analytics | | Johny123450 -
It appears there's a problem with our connection to your Google Analytics account. Please go to your Settings page to update your connection.
I keep getting this error though I have confirmed I have the correct information. Any recommendations?
Reporting & Analytics | | x3oadmin0 -
Is the meta description available on the On Page Optimization Report even if its currently being optimized?
Currently, description is only available if the element is not being optimized (i.e. character count is off/keyword isn't included in the description)
Reporting & Analytics | | Jerome670 -
Does anyone know what's happened to google analytics -> traffic sources -> SEO -> queries many of my accounts are showing a drop to zero in the laste few days
Howdy mozzers It's in the question title really. Zero impressions showing for the last few days on. Multiple accounts Any thought out there
Reporting & Analytics | | Big_Partnership0 -
Increase number of pages crawled
Only one page is being crawled, how do I increase the number to include most of our site?
Reporting & Analytics | | NorthCoast0 -
Sudden Drop in Direct Traffic
We recently had a some changes to our site, adding new sub categories, moving products around, etc... We implemented the changes on Thursday of last week and had a normal day around 800+ visitors. The very next day our # of visitors dropped in half to around 400+ and has stayed that way all weekend. I thought it might be that some links may have changed but I checked all of the links and they are the same as before with the exception of new pages. I checked to make sure that the google analytics code was still in the code and it is. I read that it could be DNS propagation timing issue but it's been 3 days and nothing's changed. I'm fairly certain that we are not being penalized or pandalized by google as our referrals and organic search results have not changed only the amount of direct traffic. Anyone have any ideas on what to look at or what to do?
Reporting & Analytics | | LizIslCo0