Is this a good way to create engaging content?
-
Hi all,
I believe this is my first question in this forum, so be nice
I am an SEO consultant who has recently gone out and started my own SEO consultancy. Obviously, I now find myself in a place where I am trying to create good content for my website visitors. Maybe it's link bait, or more than likely it's a way to hold myself up as an expert in the industry, while providing visitors to my site some reason to keep on coming back.
As I love whiteboard Friday, I did consider - and I'm not ruling it out in the future - creating my own whiteboard Friday videos discussing the SEO issues I was focussing on. In the meantime, I am thinking of posting up SEOmoz's whiteboard Friday videos and then making my own comments and insights for my website visitors.
So, what I really wanted to ask - do you guys think this is a good idea, a valid way of creating good content and has merit/credibility?
http://www.nustudio.com.au/local-seo-the-basics/ contains an example of what I am talking about.
Cheers,
Steve
-
Thanks Jennifer. It's good to have the SEOmoz seal of approval. I have created a link to the blog post now.
-
Done!
Thanks for your advice
-
Hi Steve,
Using the video is perfectly fine, but only if you show that it was created by us and link back to the original post and not just to the refer a friend page. Let me know if you have any questions!
Thanks!
-
To begin with, I believe you have to give all credit to SEOmoz for the video. So maybe a caption below the video crediting SEOmoz, then maybe a "How can you use this information"?
Also instead of an "SEO Tip" why don't you do an "SEO tip of the week", that gives the tip more value and makes users aware that this information will be updated on a weekly basis. -
Fair point about attribution - I'll update the post on my website now.
-
I think that as long as you are offering something to users then it is definitely an interesting and credible way to build links.
If you simply dictate back what Rand is saying in the Whiteboard Friday vids then no, but if you add your own expertise and insights to the points that have been discussed then it would be great.
I know I would be interested in something like this.
Matt.
-
Steve,
On the whole I don't see a problem with it. I am big on attribution if we use someone else' content and would suggest that you provide attribution within the caption and/or on mouseover even though it is on the feed. Something like ...from SEOmoz, a leader in Search Engine Optimization thought and practice. (this is simply a quick example)
As to the question, I think it is a good idea, is a valid way of creating good content (so long is you remember good attribution), and is credible.
Best,
Robert
-
Thanks Matt, I like your Blackboard Monday spin on things!
More specifically, do you think that embedding the SEOmoz videos and making comment on those is valid/credible/interesting/link worthy?
-
Hi Steve,
I have seen quite a lot of these kind of Whiteboard Fridayesque videos created by SEO agencies. I think that they are a great way of making what would be a slightly boring article, quite enjoyable to watch/listen.
This kind of content will also encourage sharing through the likes of social media routes a lot more, which as I'm sure you are aware, can be great for building a few more links.
What I would suggest is to maybe incorporate your own spin on the traditional whiteboard Friday; something unique to you. For example, it could be something as simple as 'Blackboard Monday', where you get out the old school chalkboard! Or maybe using some sort of slideshow in the background. This will just help you stand out from the crowd a bit more.
Overall though, a good idea, and it is one that I have been considering myself!
Matt.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If someone were to link to our site on now on an old article (dating back 1-2 years) is that still beneficial if all other variables are good?
I'm trying to build up our external links and am finding lots of opportunities, some of which are on older articles dating back to 2014, 2013 etc. These pieces are relevant to our site and have high DA, I'm wondering if the post date of these articles matter? Thanks!
Link Building | | Postable0 -
When pitching a whitepaper as Push Content for Link Building, is it ok to give the person I'm pitching a link to a landing page with a form on it?
When pitching a whitepaper as Push Content for Link Building (i.e. pushing out content that my client has created), is it ok to give the person I'm pitching a link to a landing page with a form on it? Or should I create a landing page with the whitepaper included on it? I’m not sure if the client will be ok with this b/c I know they use the whitepaper for sales purposes to gain leads. For example, my pitch email would include a line such as this, "the whitepaper can be found at LINK and I'd love if you could share it with your readers." I think it may be weird/a little wrong to ask a webmaster to include a link on his site to a landing page with a form to get the whitepaper. Does this make sense? What have others done with whitepapers as Push Content for link building?
Link Building | | ArketiGroup1 -
We have written great content - how will people find it?
Hi We have allocated resources to write some great content (how to's, best practice, videos) etc which will benefit customers as they will find it a useful resource. We are using this not as a sales channel but as a trust and information resource to build a community It is currently located about 2 levels deep in our website, what are the best ways of getting people to find these articles on the web? I have placed some social sharing icons at the bottom of the page to Facebook and Twitter but are there other channels because at present the only way they will find this information as if they visit our website. Do we also need to be practive and distribute this content around the web perhaps as a guest writer? which raises duplicate content problems as it would also be on our website or is there a better approach?
Link Building | | ocelot0 -
White Hat way to do blog commenting
Do you guys think careful blog commenting is still a valuable day-to-day linkbuilding tactic? If I create a list of relevant unspammed blogs, and spend maybe 30 minutes per day commenting on 3-5 of them per day, while making sure that they're not inundated with spammy comments - is that worth my time?
Link Building | | ilyaelbert0 -
Risks with sharing my original content with other sites
We write our own unique content to our blog a few times a week. The content is written by professionals (doctors and such) and carries a bit of authority. We periodically get requests from other websites who want to post our content on their blog. We also find that some people will just go ahead and use our exact content (often with a link attribution), without asking permission. Is there any risk of us not getting credit for being the original source of the content if others use it in its entirety?Are there other risks? And more importantly, what should we do to make sure we're getting the SEO credit we deserve? Some ideas which have been discussed that may or may not have credence: Only let others use the exact content well after we've been crawled, so we'll be seen as the first publisher Only let people cite the introductory paragraph, with a link allowing them to read more at our site (with good anchor text) Require people to summarize our story, with a link for the full story Any thoughts would be appreciated. Thanks!
Link Building | | OneMedical0 -
Best way to promote an infographic
What are the forums views on the best way to promote an infographic? Other than tweeting to fans, sharing on facebook and using stumbleupon - unless anyone's got some great tips for getting the most out of these? Thanks
Link Building | | PeterAlexLeigh0 -
Best way to use a cartoon as linkbait
I have an idea for a cartoon that, once created, is likely to be shared a lot in my niche. I'm currently hiring someone to draw the cartoon. My question, though, is the best way to get SEO benefit out of this. If you had a cartoon that was likely to go viral would you publish it as a blog post on your site? People tend to like sharing things that are on imgur or flickr, but these won't help my seo. (Other than perhaps if I end up getting good PR on a flickr image and then link back to my site.) I'm likely going to just publish this as a blog post on my site, but I thought I'd float this out there for other people to give their input. Have you ever used a cartoon or image for linkbait?
Link Building | | MarieHaynes0 -
I'm seeing that open site explorer seems to do a good job analysing backlinks
I can see the link text and where they are coming from and i can use that to steer where i want to get links from, and how i want to get links. Am I missing something? Does raven tools or other software have anything more to offer me in managing my back links? I'm not talking about where and how to get them, just in viewing the structure to help fine tune it so as not to appear unnatural to Google. All responses wecomed
Link Building | | joemas990