Adding NOFOLLOW to all external links, is this a good idea?
-
In the setting of a news site, with articles that often link to one or more outside sources, is it a good idea to rel="nofollow" all external links? Would this hurt link-building prospects?
Of course, internal links would keep on passing link juice back and forth, but is there real harm in following external links?
These would be links our writers and editors created themselves to reputable sources, blogs, etc.
-
Hello,
you said: "From Google's perspective a nofollow link means.... "They paid us!".
I understand this perfectly, but you are not saying that it's against google policy to get paid for banner ads on our website, right?
As long as I have a space dedicated to advertising and I use NOFOLLOW attribute I can sell spaces on my website, right?
Thanks a lot!
-
We have a blog that links out to six to ten external sites every day. All of those links are followed.
Our philosophy for linking out is to only give links to sites that are better than ours or sites that have superior content than ours for a specific subject. So we are not linking out to second class sites.
From Google's perspective a nofollow link means.... "They paid us!"..... or...... "We don't trust this!"..... and neither of those are the case. So why should we use nofollow?
From a pagerank perspective a nofollow has the same impact on internal pagerank flow as a followed link, so it saves you nothing to apply a nofollow. (Google originally blocked pagerank flow through nofollows but then they made it evaporate (a pagerank loss) and didn't tell webmasters. Then Matt Cutts told webmasters that pagerank is lost through nofollow just as it is through a followed link.) So, you don't know how google is treating this because they could have changed their mind again and not told anyone.
Finally, I think of it like this.... The web is the web because it is full of links from one site to another. If you believe that google rewards pages that link out to other great pages then you should be giving followed links. Why? Because if you use nofollow then maybe Google does not give you that reward. I don't know if that is true. Only google knows. But that is where I am placing my bets.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Community Consensus: Are These Good Links?
I recently used a firm to do 2 months of outreach as a test for quality of work. Their reporting process is monthly, which seems fair, but after the first month's report I was sorely disappointed with the targeted domains for links. Apparently, the firm decided to condense the two months of outreach in to 4 days, so by the time I was finally able to see the work, the "job is done." Again, extremely disappointed. The original SOW was to target set posts for outreach in month 1, review/adjust and move in to month 2. No dice. So, here I am now left with a list of sites that have been targeted for outreach, being told "they are quality sites." What do you think, am I missing something and these are truly good links? Below are just a very, very small sample of the outreach completed: http://www.vrml.k12.la.us/7th/homework/ss/student/addtional.htm http://healthyfoodsandmore.com/useful-links.php http://antique.vccc.com/links.htm http://cyberflapr.tripod.com/links.htm
Link Building | | The_Cheat_Sheet0 -
Link Building - Affiliate Link Programs
I'm getting some conflicting information when researching this... I want to create the most organic link building strategy that not only gets high authority sites linking to a website, but relevant websites. I'm creating an affiliate link program where I link to partner and affiliate companies, who in turn link back to me. The question is where to put these links. I was initially thinking of putting them in the footer so they add credibility to every page, and in turn ask my affiliates to do the same thing. However; some sources say that Google no longer looks at links in the footer section. Is it true that Google doesn't count links in footer sections? And do you have any tips on creating this Affiliate Link Program?
Link Building | | reidsteven750 -
Do footer links pass less link juice?
One of my best inbound links for PA and DA happens to be a footer link, curious if it's less valuable or has any value at all.
Link Building | | Theskimonster0 -
Is buying blog reviews a good idea?
Hi there, I was wondering if it's worth investing on buying blog reviews for me site, by using sites like buyblogreviews.com? I've been making sure the blog sites are relevant and has good rankings, and not too many outgoing links. I also make sure they write about something interesting related to my site, that should get people's attention and gain more traffic. Any thoughts? Thanks.
Link Building | | eugenecomputergeeks0 -
Which link should I use for link building?
I have an article which have high rank on Google. But recent, I use mod rewrite url so this article have new url. old: mywebsite.com/c1/p-1 new: mywebsite.com/c-e/p-1 Now, google is indexing old url. I want to ask when I build linking to my site, which link should I use for link building? I should build linking for new url or old url. Thanks
Link Building | | sonzin13040 -
Links on the same keyword
When is linking from one particular keyword to much. At what point could link building from one keyword be considered spam and potentially delist a site ? Is it possible for a site to be delisted for having to many links from the same keyword ? Heard linking from the website name is more important following recent changes. I try and link from a selection of 3 to 4 keywords. Thanks for your help
Link Building | | onlinemediadirect0 -
Follow or Nofollow outbound links to resourceful, related site?
As I am going through and redeveloping a website, I am trying to add some external links to resourceful information regarding this page. Should I put a nofollow or follow attribute on these? I am only putting 1-5 links per page to associations and other organizations that would be beneficial to the visitor. I am worried about the number of outbound links causing me to get penalized. Ideas?
Link Building | | TKIGWebTeam0