Linkbuilding: Checklist for quality of a link
-
Hi everyone,
During linkbuilding you often stumble upon those links you are not quite sure of. At first it may seem like a brilliant idea to get a link fom that site but on a second look it may be not.
So what would be a checklist of things to look for, if one is asessing a website's link quality? (e.g. how do you spot a bad neighborhood?)
If you are using SEOmoz tools for the quality asessment, which one would you use?
Looking forward to your answers! Thx for the help in advance!
Regards
Thorsten
-
Some stuff I look for in a quality link:
Pagerank/MozRank
Other links on page - are there any pill/viagra or gambling/porn links? Anything else fishy? Skip it if so. Are there more than 50-100 outbound links on the page? That's a lot.
Google cache date - has it been cached within the last couple of weeks? The more recent the better.
Is the site relevant to your niche? What about the domain? Does it look like a dropped site? If so skip it.
How easy is it to get a link? Do they automatically take reciprocals?
And like Adam said, how is the content?
All of these factors can help, but really it also comes down to your gut feeling.
-
Thorsten,
That's a bit tough to answer quickly, because there are so many things that could negatively affect the trust or authority of a website. A few include:
Other websites the page/site links to
Usage or gray or black hat tactics
Quality of content on the site
Overall quality of the site
Authority of the linking page
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link building
I keep sending personal emails to website asking for a link form them but every one says no how do other website get so many links to there website whats the best software to use
Link Building | | homesandindustrial0 -
Root Domain Link for Affiliate's Link
It seems my affiliate link: http://www.hrmsplugins.com?partners=21 is not being considered as a "root domain" backlink when this link is used on their website. Is there a reason for this?
Link Building | | delphia0 -
Link Building
I noticed another SEO builds backlinks (tons) on a social media profile that then has a link to his client's site. Another site he builds backlinks are a bitly account that 301's to the clients account. Why would you do this? Is it that you can build links indiscriminately to build a page up in PR to 3-4-5 PR, then pass that higher PR to your site (safe). Is that PR building method better than placing 100's of smaller PR links on your site? It seems logical that if you passed in a tremendous amount of juice to juice a site up to PR4, you won't make your main site PR4 by JUST that link. You would need to build a lot of PR4 sites to make your site PR4. Why not just put all the backlinks on the main page instead of building up secondary social profiles etc... Please reveal this secret. I know a lot of SEOs are using this method. Help 🙂
Link Building | | JML11790 -
Does the ratio of external nofollow links to external "do follow" links matter in terms of SERPs ranking?
My site has an external link nofollow:dofollow ratio of approximately 1:1 That is, there are about as many nofollow external links as "do follow" external links. I have an impression that the ratio of no-follow to "do follow" links is a factor in the way that our website shows up in SERPs. I have the impression from reading a variety of sources, and from looking at Seomoz, that calculate "trust" factors as if they mattered (in SERPs), that seem to value a relatively low nofollow:dofollow ratio. Am I correct about that? Thanks,
Link Building | | tcolling
Tim PS - I don't know whether or not this matters, but our website is at: www.trustworthycare.com - Tim0 -
How do you check to see if your site (site A) has already been linked to by another site (site B) when you have a large site with lots of links
There are some basics in SEO relating to finding out about who has linked to whom that I could use some help with.
Link Building | | hughman0 -
Link building
I am just starting out on building dome links for my site and a lot of the sites i am requesting to link to are requesting i put a link on my home page is this normal as i can imagine it would look quite messy,or is there a way to put it on but hide it or should i create a links page i am using a wordpress website using elegant themes i am a total newbie so not sure what i should do any feed back would be appreciated . thanks alan
Link Building | | Elfranco0 -
Reciprocal links
Hi SEOmoz Pros, We have vendors from whom I was hoping to get links. To make it more enticing to them I was planning to select a small number of vendors (with good site metrics-PA, DA, PR) and create a "Featured Vendor" module on some pages that would link back to the vendor's site as well--thereby created reciprocal links. I was planning to only have one vendor to a page and only for the pages that we are targeting locally. My hope is to help boost the ranking of those pages. Is it okay to offer our vendors to link back to their site or should I ask for a one-way link back to our page and pitch it as exposure for their brand?? Lastly, does Google penalize for these types of links? Thanks!
Link Building | | AC_Pro1 -
How do you determine a quality link?
I have a question about quality of links I'm seeing with my linkbuilding program. I just noticed that my 2nd ranked backlink contained the keyword as the username with a link back to my site. There was no relevant text in the comment itself with the keyword linking back to my site. My question is this good practice? I wanted to get your opinion of these kind of links for a linkbuilding program. Here's the backlink and our keyword is the username Cat Control: http://bytesizecss.com/blog/post/fix-haslayout-with-one-line-of-css. It looks like everyone posting on this page is just linking their username back to their site... I'm not an SEO expert by any means, but if everyone is doing this same type of link building on a directory type page such as this. Could these type of links eventually become a target like what happend with the farmer/panda update?
Link Building | | Woodstream0