Whats it called when...
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A competitor of our ours has, paid to have specific links from what looks like real websites but they're not real at all they're full of fluff.
Does this practice have a name and does it have longevity as a ranking technique?
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EGOL
You could become my new religion. Your answer is as profound and as moving as scripture, it makes me believe i could almost aspire to Heaven...then i look at the ground beneath my feet and wonder which foot first and where!
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Does this practice have a name?
Cheatin'
Does it have longevity as a ranking technique?
From personal experience, it usually lasts until I do enough work to beat them.
Mimicking competitors isn't the most effective way to win. Instead, decide to do something enormously superior and then pay no attention to them.
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agreed
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Thank you for your answer.
It is frustrating as they have now gained the coverted no1 ranking spot for some very powerful keyword phrases and the revenue drop from 1 to 2 is significant.
I wouldn't embark on this type of campaign however i need to find a legitimate way that gains tangible results to compete with them - In other words i need to find a fly swat!!
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It sounds like you're talking about someone purchasing links from a paid blog network.
If this is what it is, it's not a good practice at all. Recently a lot of blog networks were devalued. Also, if they're placing anchor texted links just to try to gain ranks they're putting themselves at risk for a penguin hit or a manual unnatural links warning.
The frustrating thing is that, for now, it is still working for some sites.
But, don't be tempted to follow suit...eventually they will likely get caught.
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