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Is there a PPC basics guide?

Paid Search Marketing

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Mozzin last edited by

something like:

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769

and, of course:

http://www.seomoz.org/beginners-guide-to-seo

but for ppc? :]
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RyanKent last edited by
David's recommendation is good. I am not aware of any simple, quality AdWords guide like the Beginner's Guide to SEO. A few other great resources:

-http://www.google.com/ads/agency/toolkit.html
- official adwords blog
- not a beginner's book but still awesome: Brad Geddes Advanced Google AdWords
- Google Engage Basic Training (AdWords for agencies)
- Free AdWords book from O'Reilly
Probably the best way to go is download the free book and go from there.
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David_ODonnell last edited by

I'd recommend the Adwords learning center if you feel confident enough after studying you can even take the Adwords exam(s) and get certified.
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