How do I get Google to rank the right page?
-
My site ranks #1 for Arabic Interpreting on Google UK. This great, but it's ranking my home page rather than the my specific Arabic Interpreting page.
The home page shouldn't really rank for this term as it has very little connection with this exact term. This means that while the site ranks great, the conversion is pretty much zero.
How can I get Google to rank the page I've optimised for this term? I know the ranking will no doubt slip but may the conversions will be better.
Can you help please?
-
Thanks for the great answers. My problem is that my home page http://www.global-lingo.com/ has no reference to Arabic Interpreting at all. My Arabic Interpreting page http://www.global-lingo.com/interpreting-services/arabic-language-interpreted according to SEOMoz's own tools is nearly perfectly optimised for the term I want to rank for. Unless I'm missing something really obvious.
I guess my best option is to build back links to the page in the vague hope that Google changes it's mind. As you can see from my site I'm trying to rank with targeted pages for a whole host of Translation and interpreting terms. Some work really well and other not so. Any advice would be appreciated.
-
Richard,
There is some good advice here and I would add a suggestion. Look at your meta description for each page. If you were searching for Arabic interpreting and both were there as the only choices, which would you choose?
If, more people click through to your site based on a good meta description, i believe you will see an increase in ranking for that page. Remember, if the meta description sends them there, they need to find similar on the page or they will bounce.
Also, I looked at US search and then UK and find that Arabic interpreting is searched less than interpretation which is less than interpreters. Also, it seems that translation, translating, etc are used more than interpret. You may know this already and have a plan for ranking on those as well, but something you might try is to use "... for Arabic interpreting/translating here in the ...." in your meta desc.
Be interesting to see affect.
Best,
-
Hey Richard
I get this page on Google UK for that term:
http://arabtrans.com/interpretation.html
Guessing that is not you so a link may help but the quick and dirty answer is.
1. Make your Arabic Interpreting Page more relevant for that term (internal anchors + on page)
2. Make your homepage less relevant for that term
Then, yep, do a bit of guest posting, quality blog commenting or some such and build some relevance for that page.
That said, I am seeing different results to you so have you tried this query in an incognito search window or some such as you may be seeing personalised results.
Let me know how you get on and will try to feed back more.
Marcus
-
Are you able to change any of the current links with pertinent keywords to the inner page? That's a good first step. The real solution would be link building to the inner page for relevant keywords. Adding a couple more links from the homepage to the inner page would also help if done correctly.
As a quick fix, you can do two things. The most logical would be to show a flyout advertisement-like block that links to the inner page from the homepage. This will make sure anyone looking for Arabic interpreting will at least be able to get converted in the mean time. The alternative would be to get referrer data and automatically redirect, assuming referrer data is available (it may not be, in the majority of cases).
-
You would have to target backlinks more towards your specific page. While doing that, I would focus on your home page to help increase conversions. Maybe put a quick form on there, or a easy way to get to your specific page.
Jay
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Adwords Offered to Redesign My Website & A/B Test... Thoughts?
I received a call from the Google Adwords team today offering to redesign major pages of my website & A/B test their design against mine. The rep said that this is not a standard service they offer and that we had been "selected". Despite it's overt marketing overtones, I would hate to pass by the opportunity to apply Google's conversion insight to my site. Has anyone experienced this before? Good experience? Bad experience?
Conversion Rate Optimization | | Glathrop1 -
Modified broad match vs phrase match strategy - Google Adwords
Hi All, I am looking through a client account that is very mature (10+ years running) on Google AdWords. As soon as it became available, this client adopted a modified broad match (MBM) strategy and has removed all phrase match and exact match keyword types. The account has hundreds of thousands of active keywords. Over the past few years, the CPCs have been rising. While I know that market values of keywords in general have risen consistently year after year, I speculate that this client is actually causing their own prices to go up faster than they should. I have a couple of questions regarding strategy that I am considering that I want to know if anyone else has any experience with... by having many MBM versions of the same keyword, is it possible for cannibalization to occur for most of the variations? Example query: new red running shoes
Conversion Rate Optimization | | dsinger
variations Ad group 1: +red running shoes, +red +running shoes, red +running +shoes, red running +shoes
variations ad group 2: +blue running shoes, +blue +running shoes, blue +running +shoes, blue running +shoes based on the logic of MBM, the possible matches to this query from the available variations are +red running shoes, +red +running shoes, red +running +shoes, red running +shoes, blue +running +shoes, blue running +shoes. So, if the performance of those blue variations trump the more closely related red variations, this searcher may actually see an ad about blue running shoes, even though they have indicated they are more interested in red. in terms of cost, I would anticipate that MBM keywords are more expensive than their phrase match counterparts. can anyone confirm or deny this? My thoughts are that with several years of actual search terms being collected, this client should be able to do a great job of covering almost every variation of keyword that customers have used and create a strong list of phrase match keywords to satisfy all relevant queries. MBM keywords seem like they are a lazy way of getting traffic at a higher cost that can actually cannibalize close variations that exist in the account, causing the wrong ad to be shown based on matching/relevancy and a higher price CPC in the long run. Thoughts?1 -
Landing page experts, for lead gen conversion
If I am wanting to hire a conversion expert, especially for PPC landing pages in the insurance space. Do you think that the expert should be specific to the insurance space or just to landing pages to get the maximize conversion optimization?
Conversion Rate Optimization | | jdcline0 -
Goal Tracking in Google Analytics
Hi guys, I just want to ask if you have videos or blogs about setting up goal tracking using conversion page or a "thank you page" in Google Analytics. This will help me to get how many inquiries (from contact form) I am getting and for me to know where they came from using Google Analytics (countries, source/site they used, time on site, category page and landing page, etc.). #2 question - In case I don't have a "thank you" page, is it possible for me to get these "goals"? Do I need to insert a code in each of the "send" button in my contact form? Looking forward for a positive response from you guys. 🙂 Thanks, JC
Conversion Rate Optimization | | esiow20130 -
Google Merchant/ Googlebase Images at top of SERPS
Hi We are based in the UK and the new merchant rules have recently been applied here. We offer free shipping but now most of our click throughs come from the images at the top of the SERPS that simply give an image and a price. The prices do not include shipping and there's no indication to the user that shipping is included. Hence our conversion rate from PPC is way down. Is there any way to counter this or do we just need to go back to charging for shipping? Thanks!
Conversion Rate Optimization | | Jonnygeeuk0 -
Page URL - Hyphens or Underscores?
What's better for SEO and why? (any references would be greatly appreciated) For the purpose of a URL of a page is it better to use: Hyphens Underscores Would hyphens or underscores be better for Google Adwords?
Conversion Rate Optimization | | HMCOE0 -
Any SEO tips for optimizing / driving traffic to category pages?
Hello! I listened to Adam Audette at Linklove in Boston this month and he spoke a little on creatively linking product pages back to their respective category pages - as it had an effect on the SEO... However, I don't know much about "internal" linking... Any other SEO tips for optimizing / driving traffic to category pages? Thanks!
Conversion Rate Optimization | | BGroup0 -
Mile long pages with calls to action
Do these mile-long pages with a call to action at the bottom really produce more conversions? For example, see http://www.keywordelite.com/. Has anyone A/B tested this format vs. breaking up the content into tabs or some other format with multiple pages? Personally, these turn me off as they seem disorganized, they take forever to read, and they always sound like scams.
Conversion Rate Optimization | | john4math0