Thoughts on Results from Changing Title Tags
-
A number of the client's we represent have seen drops in rankings. The title tags on these sites are formatted old way of doing tilte: "Blue Widgets| Cheap Widgets | Metal Widgets".
We are going to change them to the natural format: Acme Offers Blue, Metal Widgets for Any Budget."
Just wondering if anyone has made similar changes post-penguin and if they've seen improved ranking from doing it.
-
Sometimes not being consistent helps. Just my 2c. I would look at if there were other reasons. Are your off-page factors pretty well competitive. Did you get a unnatural links warning ? If after all those answers, you still think it's the page titles, change them on a handful of pages and see if you see any movement at all in the SERPS before investing a lot of time, effort and resources in this.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Frustrated by Google Search Result
We have a page on our website for our review of the "Voltage" shisha flavor by "Social Smoke" (Social Smoke is the brand). Voltage is one of their hookah tobacco flavors. https://www.hookah.org/social-smoke-voltage-flavored-hookh-tobacco/. When I search for "Social Smoke Voltage Review", our page is at the bottom of the first page result. We have a video, decent content on the page, and a review function. We've implemented correct Schema code too: https://goo.gl/iwCP7E. When I use the page grade tool on Moz. Our page ranks B for that keyword but the results number 1 and 2 and 3 on Google all rank C or D. Our video and review schemas don't show up on Google search result either. We have a good community online. Our social media pages are popular. We share the blog posts on the social media accounts fairly regularly too. We have an old and established website. From what I understand we are following all of Google's standards and rules too. What does a website owner gotta do?
On-Page Optimization | | Heydarian0 -
2 version of meta description and title
Hi guys, I have seen two versions of meta descriptions and meta titles for one URL (this is happening on a few of my pages). Initially, I thought Google is pulling the information from my page content. However, it is not the case. I have realized the information showing on SERPs are very old description (years ago information). Just a bit background information, we had a new website launched in April this year. The issue stated since the new website launch. Anyone experienced similar situation?
On-Page Optimization | | pengiuns-al0 -
Less Tags better for SEO?
I am currently reviewing my strategy when it comes to categories and tags on my site. Having been no-indexed for some time, and having many tags with just one entry I am thinking that this is not optimal for SEO purposes. This is what I am planning: Categories - Change these to Index, but only after adding a hundred words or so by way of introduction (see this example - https://www.besthostnews.com/news/hosting/a-small-orange-news/). With the categories I am thinking of highlighting key articles as well to improve link juice distribution to older articles that are important. Tags - About half my tags have only 1 entry, with a few more just having 2 entries. I am thinking of deleting all tags with just one entry, and trying to merge those with just two or 3 entries where it makes sense to do so. I will keep these as no-index, but I think this will mean more optimal distribution of link juice within the site. I would appreciate your thoughts \ suggestions on the best practices here.
On-Page Optimization | | TheWebMastercom0 -
Identifying Duplicate Page Title
Moz weekly reports, among other things, the "Duplicate Page Title". How can I identify which two urls/pages have duplicate page titles? Is there any simple way to trace?
On-Page Optimization | | Sequelmed0 -
Do you say Browser Title or Page Title?
I have seen much more use of "Page Title" of late....in fact hardly any of "Browser Title" except by some folks who are using a very old CMS. We need to go with one at my workplace to avoid confusion. My vote is Page Title. Thoughts? Thanks, Tim
On-Page Optimization | | Jen_Floyd0 -
The value of changing URL structure
Dear Moz members, There have been many questions on this forum on this topic but I cannot find one that completely answers my question. We launched our new website about 7 months ago and the website contains around 3.000 product pages. The average page authority of the product pages is quite still quite low (12). The URL structure is built like this: www.website.com/catalog/ID/productname/ (with right keywords in the product name). So e.g the current URL is Our competitors rank higher on certain keywords while page authority (and DA) are significantly lower. Their URL structure is set up like this: www.website.com/productname/. Our most import keyword is "grafmonumenten" and the link we would like to rank on is: https://www.denhollandsche.nl/grafmonumenten/ My question now is:
On-Page Optimization | | stepsstones
1: how important is the length/depth of the URL structure?
2: is it beneficial for us to change the structure (www.website.com/productname/) use permanent redirects? My expierence is that changing the 'page url' can cause a short term drop in the serps, but can have positive effects on the longer term. Thanks for helping me out!0 -
Colons and commas in title tags instead of hyphens and pipes ?
Hi In light of Google changing display of title tag from character limit to pixel limit does it make sense to swap some uses of pipes and hyphens with colons and commas ? For example: Category: Keyword, Keyword, Keyword | Brand Instead of: Category - Keyword - Keyword - Keyword | Brand I seem to remember hearing bad things about colons in title tags but think that was just in regard to when used multiple times. Surely ok to use once if in logical format ? Cheers Dan
On-Page Optimization | | Dan-Lawrence0 -
Duplicate Page Titles
I have over 200 duplicate page titles on a site that I am working on. Does putting a date at the end of some of them make it a unique enough title?
On-Page Optimization | | SavingSense0