Multiple Versions of Pages on One Website
-
Hi!
My name is Sarah and I work for a brand design firm in Los Angeles. Currently we're working on a website redesign for our company.
We have three pages of content that we want to add to the site, but are unsure if we will get penalized by Google if we add all of them since they may come off as too similar?
The pages are:
Branding
Personal Branding
Corporate BrandingDoes anyone know if our SEO will be penalized for having all three of these pages separately, or should we just focus on Branding, and include Personal Branding and Corporate Branding as sub categories on the page?
Thanks!
Sarah
P.S. I should also say, we will have more than just the three aforementioned pages. It's going to be a big site with around 200+ pages. (Half of them being services, which is where the Branding, PB and CB pages will be located.)
-
I don't think it's a problem as long as the pages are unique and have a purpose, a reason to exist. Don't just think about the keywords but what they mean to your visitors and how your visitors will progress through your site (hopefully all the way to your site goals/calls to action).
I personally recommend having specific pages tailored around unique offerings that target the specific needs of different customers. (In this case personal vs corporate are very different needs and it'll be worth having content that talks to the customer)
As I say, it's not the titles of the pages or the keywords that they target that'll mean they have less value to google - it's the quality of the content.
Make sure you answer the visitors questions and give them what they're looking for! Make sure the "what's in it for me" is obvious...
As long as the pages exist for a legitimate reason and deliver some value to your visitors/customers then I don't think you need to worry too much about being "penalized by google."
Hope this helps!
-
As long as the content is distinct to each page, and not just a rehash of what was found on the Branding page, you should be good.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the "Homepage" for an International Website With Multiple Languages?
BACKGROUND: We are developing a new multi-language website that is going to have: 1. Multiple directories for various languages:
Intermediate & Advanced SEO | | mirabile
/en-us, /de, etc....
2. Hreflang tags
3. Universal footer links so user can select their preferred language.
and
4. Automatic JS detection of location on homepage only, so that when the user lands on /, it redirect them to the correct location. Currently, the auto JS detection only happens on /, and no other pages of the website. The user can also always choose to override the auto-detection on the homepage anytime, by using the language-selector links on the bottom. QUESTION: Should we try to place a 301 on / to point to en/us? Someone recommended this to us, but my thinking is "NO" - we do NOT want to 301 /. Instead, I feel like we should allow Google Access to /, because that is also the most authoritative page on the website and where all incoming links are pointing. In most cases, users / journalists / publications IMHO are just going to link to /, not dilly dally around with the language-directory. My hunch is just to keep / as is, but also work to help Google understand the relationship between all of the different language-specific directories. I know that Google officially doesn't advocate meta refresh redirects, but this only happens on homepage, and we likewise allow user to override this at any time (and again, universal footer links will point both search engines and users to all other locations.) Thoughts? Thanks for any tips/feedback!2 -
Does it make sense to create new pages with friendlier URLs then redirect old pages to new?
Hi Moz! My client has messy URLs. does it make sense to write new clean URLs, then 301 redirect all old URLs to the new ones? Thanks for reading!
Intermediate & Advanced SEO | | DA20130 -
Should we 301 redirect old events pages on a website?
We have a client that has an events category section that is filled to the brim with past events webpages. Another issue is that these old events webpages all contain duplicate meta description tags, so we are concerned that Google might be penalizing our client's website for this issue. Our client does not want to create specialized meta description tags for these old events pages. Would it be a good idea to 301 redirect these old events landing pages to the main events category page to pass off link equity & remove the duplicate meta description tag issue? This seems drastic (we even noticed that searchmarketingexpo.com is keeping their old events pages). However it seems like these old events webpages offer little value to our website visitors. Any feedback would be much appreciated.
Intermediate & Advanced SEO | | RosemaryB0 -
Will Creating a Keyword specific Page to replace the Category Section page cause any harm to my website?
I am running a word press install for my blog and recently had 3 of my main keywords set as categories. I recently decided to create a static page for the keywords instead of having the category page showing all the posts within the category, and took it off the navigation bar. I read about setting the categories to use NO index so the search engines can shine more importance on the new pages i created to really replace where the category was showing. Can this have a negative effect on my rankings? http://junkcarsforcashnjcompany.com junk car removal nj is showing the category section, So i placed the no index on it. Will the search engines refresh the data and replace it with the new page I created?
Intermediate & Advanced SEO | | junkcars0 -
On Page vs Off Page - Which Has a Greater Effect on Rankings?
Hi Mozzers, My site will be migrating to a new domain soon, and I am not sure how to spend my time. Should I be optimizing our content for keywords, improving internal linking, and writing new content - or should I be doing link building for our current domain (or the new one)? Is there a certain ratio that determines rankings which can help me prioritize these to-dos?, such as 70:30 in favor of link-building? Thanks for any help you can offer!
Intermediate & Advanced SEO | | Travis-W0 -
Splitting one page into two
Good day everyone! If you have a page that ranks well for two highly competitive, yet mutually irrelevant, terms, but that the page will be split into two as part of a website redesign, would you 301 it to term X or term Y? What criteria do you use? Are there any other things I should do to avoid the wrong page ranking for the wrong term? I don't want users searching for term X to end up in page Y. Thanks!
Intermediate & Advanced SEO | | andrep0 -
Multiple retail sites redirected to one
Recently our company has acquired several high ranking retail websites which sell only our brand of products. We are now considering consolidating all our online sales from these different retail sites to be direct to our main website. The question we have is how do we do this without negatively affecting SEO for these high ranking retail sites?
Intermediate & Advanced SEO | | DennyGan0 -
How can I change my website's content on specific pages without affecting ranking for specific keywords?
My client's website (www.nursevillage.com) content has not been touched for 4 years and we are currently ranking #1 for "per diem nursing". They do not want to make any changes to the site in fear that it might decrease our rankings. We want to try to use utilize that keyword ranking on specific pages (www.nursevillage.com/nv/content/careeroptions/perdiem.jsp ) ranking for "per diem nursing" and try redirecting traffic or placing some banners and links on that page to specific pages or other sites related to "per diem nursing" jobs so we can get nurses to apply to our new nursing jobs. Any advice on why "per diem nursing" is ranking so high for us and what we can change on the site without messing up our ranking would be greatly appreciated. Thanks
Intermediate & Advanced SEO | | ryanperea1000