Multiple Versions of Pages on One Website
-
Hi!
My name is Sarah and I work for a brand design firm in Los Angeles. Currently we're working on a website redesign for our company.
We have three pages of content that we want to add to the site, but are unsure if we will get penalized by Google if we add all of them since they may come off as too similar?
The pages are:
Branding
Personal Branding
Corporate BrandingDoes anyone know if our SEO will be penalized for having all three of these pages separately, or should we just focus on Branding, and include Personal Branding and Corporate Branding as sub categories on the page?
Thanks!
Sarah
P.S. I should also say, we will have more than just the three aforementioned pages. It's going to be a big site with around 200+ pages. (Half of them being services, which is where the Branding, PB and CB pages will be located.)
-
I don't think it's a problem as long as the pages are unique and have a purpose, a reason to exist. Don't just think about the keywords but what they mean to your visitors and how your visitors will progress through your site (hopefully all the way to your site goals/calls to action).
I personally recommend having specific pages tailored around unique offerings that target the specific needs of different customers. (In this case personal vs corporate are very different needs and it'll be worth having content that talks to the customer)
As I say, it's not the titles of the pages or the keywords that they target that'll mean they have less value to google - it's the quality of the content.
Make sure you answer the visitors questions and give them what they're looking for! Make sure the "what's in it for me" is obvious...
As long as the pages exist for a legitimate reason and deliver some value to your visitors/customers then I don't think you need to worry too much about being "penalized by google."
Hope this helps!
-
As long as the content is distinct to each page, and not just a rehash of what was found on the Branding page, you should be good.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Creating two websites from one and building up traffic to the new domain quickly
A client has an existing successful website that sells niche products - they are well known in their marketplace. They have two sets of key customers, let's call them (a) and (b), that need addressing in different ways to maximise sales. (a) is the more specialist end of the market, where people have complex needs - there are fewer of them but repeat business is likely, and we can talk to them in more technical language. (b) is the layman's end of the market - there is a vast pool of potential customers but they'll be more casual buyers and need to be addressed more in layman's terms. So what they want to do is to take their existing website, and essentially split it into two different websites, one for each market. The one that will use the existing domain, with all the links that have built up over the years pointing to it, will be the site for the more specialist end of the market (a). The domain name suits it better, which is why he wants to use the existing domain with that site and not the other. (b) will be a brand new domain. The client will write new product descriptions across the board so that the two sets of product information are not duplicate. I'd rather he didn't do this at all, because of the risk involved, and the difficulty of building up the traffic to the new site, which is after all the one with the best chance of mass market sales. But given that the client has decided that this is definitely what he wants, does anyone have any thoughts on what the action plan should be?
Intermediate & Advanced SEO | | helga730 -
Possible duplicate content issues on same page with urls to multiple tabs?
Hello everyone! I'm first time here, and glad to be part of Moz community! Jumping right into the question I have. For a type of pages we have on our website, there are multiple tabs on each page. To give an example, let's say a page is for the information about a place called "Ladakh". Now the various urls that the page is accessible from, can take the form of: mywanderlust.in/place/ladakh/ mywanderlust.in/place/ladakh/photos/ mywanderlust.in/place/ladakh/places-to-visit/ and so on. To keep the UX smooth when the user switches from one tab to another, we load everything in advance with AJAX but it remains hidden till the user switches to the required tab. Now since the content is actually there in the html, does Google count it as duplicate content? I'm afraid this might be the case as when I Google for a text that's visible only on one of the tabs, I still see all tabs in Google results. I also see internal links on GSC to say a page mywanderlust.in/questions which is only supposed to be linked from one tab, but GSC telling internal links to this page (mywanderlust.in/questions) from all those 3 tabs. Also, Moz Pro crawl reports informed me about duplicate content issues, although surprisingly it says the issue exists only on a small fraction of our indexable pages. Is it hurting our SEO? Any suggestions on how we could handle the url structure better to make it optimal for indexing. FWIW, we're using a fully responsive design with the displayed content being exactly same for both desktop and mobile web. Thanks a ton in advance!
Intermediate & Advanced SEO | | atulgoyal0 -
Duplicate page content on numerical blog pages?
Hello everyone, I'm still relatively new at SEO and am still trying my best to learn. However, I have this persistent issue. My site is on WordPress and all of my blog pages e.g page one, page two etc are all coming up as duplicate content. Here are some URL examples of what I mean: http://3mil.co.uk/insights-web-design-blog/page/3/ http://3mil.co.uk/insights-web-design-blog/page/4/ Does anyone have any ideas? I have already no indexed categories and tags so it is not them. Any help would be appreciated. Thanks.
Intermediate & Advanced SEO | | 3mil0 -
How can a website have multiple pages of duplicate content - still rank?
Can you have a website with multiple pages of the exact same copy, (being different locations of a franchise business), and still be able to rank for each individual franchise? Is that possible?
Intermediate & Advanced SEO | | OhYeahSteve0 -
Splitting one Website into 2 Different New Websites with 301 redirects, help?
Here's the deal. My website stbands.com does fairly well. The only issue it is facing a long term branding crisis. It sells custom products and sporting goods. We decided that we want to make a sporting goods website for the retail stuff and then a custom site only focusing on the custom stuff. One website transformed and broken into 2 new ones, with two new brand names. The way we are thinking about doing this is doing a lot of 301 redirects, but what do we do with the homepage (stbands.com) and what is the best practice to make sure we don't lose traffic to the categories, etc.? Which new website do we 301 the homepage to? It's rough because for some keywords we rank 3 or 4 times on the first page. Scary times, but something must be done for the long term. Any advise is greatly appreciated. Thank you in advance. We are set for a busy next few months 🙂
Intermediate & Advanced SEO | | Hyrule0 -
Are links to on-page content crawled / have any effect on page rank?
Lets say I have a really long article that begins with links to <a name="something">anchors on the same page.</a> <a name="something"></a> <a name="something">E.g.,</a> Chapter 1, Chapter 2, etc, allowing the user to scroll down to different content. There are also other links on this page that link to other pages. A few questions: Googlebot arrives on the page. Does it crawl links that point to anchors on the same page? When link juice is divided among all the links on the page, do these links count and page rank is then lost? Thanks!
Intermediate & Advanced SEO | | anthematic0 -
3 results for a site on page one?!?
Hi, I've never seen a website rank on page 1 in position 2, 3 and 4 for one query, completely separate results as well. I thought they limited the amount of results from a website on each page?
Intermediate & Advanced SEO | | activitysuper0 -
Can you use more than one meta robots tag per page?
If you want to add both "noindex, follow" and "noopd" should you add two meta robots tags or is there a way to combine both into one?
Intermediate & Advanced SEO | | nicole.healthline0