Glossary SEO Tactics
-
A B2B client has a glossary of about 300 terms on its Website.
It was done to enhance SEO value.
The pages are rarely viewed and the text is often short.
What are the best (and wackiest!) ideas to leverage this content for SEO.
Here are some:
- Add videos, images
- Cross link to content pages
- Open up comments and get students in this sector to review terms and add their own
What else do you suggest?
-
I think adding images is a good one, as a glossary is load of text, adding pics would make it more presentational. It could double up as a reciprocal link section if you link to other sites relevant to the terms, as many sites as you like for each term.
Sounds an interesting idea, one of my sites sells educational products so I could do the same. I'd be interested to know more too, could this be punishable by search engines if done incorrectly?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am looking for an SEO strategy
I am looking for an SEO strategy, a step by step procedure to follow to rank my website https://infinitelabz.com . Can somebody help?
Intermediate & Advanced SEO | | KHsdhkfn0 -
Image upload SEO tips?
Is there anything I can do to my images other than naming them correctly to have with SEO? Size? File type? Maybe adding text on top of them to pick up OCR? Thank you,
Intermediate & Advanced SEO | | Jamesmcd030 -
New Website SEO Implications
Hi Moz Community, A client of mine has launched a new website. The new website is well designed, mobile friendly, fast loading and offers a far better UX than the old site. It has similar content but 'less wordy'. The old website was tired, slow, not mobile responsive etc but still ranked well. The domain has marketing leading authority and link metrics. Since the launch, the rankings for virtually every word has plummeted. Even previously ranked #1 words have disappeared to page 3 or 4. New pages have different URLs (301s from the old urls are working fine) and still score the same 98% (using the Moz page optimiser tool). Is it usual to experience some short term pain, or are these rankings drop an indication that something else is missing? My theory is that the new URLs are being treated like new pages, and that those new pages don't have the engagement data which is used for ranking. Thus, despite having the same authority of the old pages, as far as user data is concerned, they are new pages and therefor, not ranking well - yet. That theory would make logical sense but I'm hoping some experts here can help. Any suggestions welcome. Here's a quick checklist of things I have already done: complete 301 redirect list
Intermediate & Advanced SEO | | I.AM.Strategist
New sitemap
Submitted to console
Created internal links from within their large blog
Optimised all the new pages (img alts, H1s etc) Extra info: Platform changed from Wordpress to Expression engine
Target pages now on level 3 not level 2 (extra subfolder used)
Less words used (average word count per page from 400+ to 250) Thanks in advance 🙂0 -
What other SEO strategies and tactics can be accomplished at this point?
The client specializes in home, commercial and restoration cleaning services and offers carpet, upholstery, area rug, wood floor, drapery, tile and gout, stone and restoration services such as (water damage, fire damage, mold remediation). This company has over 40 franchises. Carpet cleaning service is their core service that gets them to the customer’s door, then technicians get to up sell on the secondary services (tile, upholstery, stone, wood…) One of the main strategies we have implemented successfully is to be more visible at the local level was a local SEO strategy with every locations having their own unique landing pages for each of the services they would offer ( for instance the san diego location would a customized page for carpet, upholstery and all services they would offer). We have done a great job optimizing each of these locations. Optimization includes on page optimization, unique NAP information, local citations (manual insertions + Yext). We also added local markups and for some of the franchises we added review snippet. Link building around carpet cleaning has been conducted as well through guest posting and in links content. Most of our locations have a google business updated and optimized as well. We are working to get as many reviews as possible but it is still very challenging. In summary basic SEO tactics have been implemented following google’s guideline. Traffic & rankings got us a positive progressive boost in mid 2013(April to August) but in april 2014 the site got hit by manual penalty affecting all carpet cleaning queries only. I was able to cleanup the mess within 2 months luckily but unfortunately we still saw a drop of %40 in traffic (vs 2013) on average in all carpet cleaning pages YoY (april to august). 2015 Q1 traffic has improved by 6% compared to Q1 2014 which is good but still not at the level we were. With the pigeon update and all the high authoritative directories (yelp, angieslist) taking over more and more of the organic real estate in the SERP and increase in competition we have had a hard time getting back to where we were (2013) and we may never get back unless another algorithmic change happens. Another frustrating thing is local competition which has the worst sites as far as UX and content and still outranks us ( such as http://www.carpetcleaninglosangeles.com/). My main goal is to figure out a plan to increase traffic within the carpet cleaning pages and therefore increase conversions. Like it or not rankings for carpet cleaning queries is affecting our CC traffic, so working towards improving them is one way to go even though I shouldn’t focus all my efforts on just rankings. 2015 SEO main activities has been:
Intermediate & Advanced SEO | | Ideas-Money-Art
-local link building= somewhat successful (Seeing some rankings improvements but not consistent across all franchises)
-content marketing projects= quiet successful as far as traffic, branding and link acquisition but not seeing enough ROI
-new web design (launched late 2014)
-google business reviews
-local citations duplicate removal
-weekly blogging ( successful as far as traffic and branding) Things I would like to work on:
-improve Bounce rate within site
-improve CTR by adding review snippets across all franchises
-add industry certification logos to build trust with users and improve conversion
-add before and after pictures of services performed
-site speed (has slowed down compared to the old site) I would love get feedback on what other crucial components(that I am missing) can be done to improve most of these franchises rankings. I am a bit out of ideas as far as what else can be done. Thanks!0 -
International SEO - cannibalisation and duplicate content
Hello all, I look after (in house) 3 domains for one niche travel business across three TLDs: .com .com.au and co.uk and a fourth domain on a co.nz TLD which was recently removed from Googles index. Symptoms: For the past 12 months we have been experiencing canibalisation in the SERPs (namely .com.au being rendered in .com) and Panda related ranking devaluations between our .com site and com.au site. Around 12 months ago the .com TLD was hit hard (80% drop in target KWs) by Panda (probably) and we began to action the below changes. Around 6 weeks ago our .com TLD saw big overnight increases in rankings (to date a 70% averaged increase). However, almost to the same percentage we saw in the .com TLD we suffered significant drops in our .com.au rankings. Basically Google seemed to switch its attention from .com TLD to the .com.au TLD. Note: Each TLD is over 6 years old, we've never proactively gone after links (Penguin) and have always aimed for quality in an often spammy industry. **Have done: ** Adding HREF LANG markup to all pages on all domain Each TLD uses local vernacular e.g for the .com site is American Each TLD has pricing in the regional currency Each TLD has details of the respective local offices, the copy references the lacation, we have significant press coverage in each country like The Guardian for our .co.uk site and Sydney Morning Herlad for our Australia site Targeting each site to its respective market in WMT Each TLDs core-pages (within 3 clicks of the primary nav) are 100% unique We're continuing to re-write and publish unique content to each TLD on a weekly basis As the .co.nz site drove such little traffic re-wrting we added no-idex and the TLD has almost compelte dissapread (16% of pages remain) from the SERPs. XML sitemaps Google + profile for each TLD **Have not done: ** Hosted each TLD on a local server Around 600 pages per TLD are duplicated across all TLDs (roughly 50% of all content). These are way down the IA but still duplicated. Images/video sources from local servers Added address and contact details using SCHEMA markup Any help, advice or just validation on this subject would be appreciated! Kian
Intermediate & Advanced SEO | | team_tic1 -
Does a Slider widget harm my SEO?
Does using a slider widget (such as the one Skype uses) harm my SEO? Meaning, is the text still totally readable to search engines or will it be in JAVAscript. Are there any SEO-friendly sliders you would recommend?
Intermediate & Advanced SEO | | theLotter0 -
Need Guidance On SEO Campaign
Hello, my website is www.mybluedish.com and I am launching an SEO campaign to increase our rankings, especially for the keyword 'satellite internet'. We used to be ranked #5 for this keyword and Google made some changes about 9 months ago that dropped us way back. We have recovered a lot back to #18 now, but have been stuck here for a while. I want to step up our SEO campaign and have come up with the following campaign. Could any SEO's please tell me if you think the following is the make up of a solid SEO campaign or if it should be adjusted? Thank you. 12 new blog articles/month 24 Articles submitted to 10 different directories each (total of 200 article directory submissions)/month 1 basic Press Release from PR.com/month 200 do follow blog comments/month 10 paid blog posts (on other people’s blogs of PR 1-5)/month
Intermediate & Advanced SEO | | MyNet0 -
Navigation - Balancing UX & SEO
I'm currently evaluating our navigation in the course of a site relaunch. From reading a number of articles and posts on seoMOZ, here are the elements I've found important to consider: Use CSS (not Javascript) for the primary drop-down navigation menu Get rid of two design elements from our earlier days: The 30 something site-wide category links in the footer, and many no-followed internal links (in an attempt to sculpt PR) Keep all pages within 3 clicks of the homepage, and have ample cross-links within internal pages. The one major problem I'm facing is how to balance UX and SEO in the primary navigation bar. To illustrate, let's assume I sell Tennis equipment. If one of the top-level categories on my navigation bar was "Rackets", if I was designing purely with SEO in mind the category names would be: Tennis Rackets -> Wilson Tennis Rackets Head Tennis Rackets Prince Tennis Rackets ....as the full, three word anchor text will be most specific and valuable to pass reputation to the category pages. However, from a UX perspective, writing "Tennis Rackets" after each category is unnecessary, and it would look MUCH cleaner to instead have: Tennis Rackets -> Wilson Head Prince ....but this would obviously be less beneficial from a SEO standpoint for each individual, manufacturer racquet page as the entire search term ("Wilson Tennis Rackets") is not in the anchor text. As these links will be on every page of the site, I'm struggling with which to choose - clean navigation or improved SEO. My Questions: I would love to hear the communities thoughts on how to weigh the balance of these two - clean UX navigation vs. SEO-rich specific anchor text - in navigation. Also, I'd appreciate hearing if any of my original 3 assumptions for the re-design are off-base or incorrect. Thank you!
Intermediate & Advanced SEO | | AndrewY0
